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USING DATA TO DESIGN AND DELIVER

TARGETED ONLINE ADVERTISING
CONFIDENTIAL & PROPRIETARY
June 19, 2014 | Eric Kingsbury


“Creating ideas that spread	

and connecting the disconnected	

are the two pillars of our new society.”

— Seth Godin, The Icarus Deception
EBAY INC
Using Data to Design and Deliver Targeted Online Advertising
EBAY INC: COMMERCE AT SCALE
128MILLION
ACTIVE EBAY USERS
$180BILLION
TOTAL PAYMENT VOLUME
2+BILLION
ITEMS SOLD
143MILLION
REGISTERED PAYPAL USERS
200+MILLION
APP DOWNLOADS SINCE 2008
88%GROWTH
IN MOBILE COMMERCE
!
Fashion
15MM Unique Buyers
!
Home & Garden
10MM Unique Buyers
!
Electronics
20MM Unique Buyers
!
Computers & Tablets
20MM Unique Buyers
!
Collectibles
8MM Unique Buyers
!
Jewelry & Watches
6MM Unique Buyers
!
Motors
10MM Unique Buyers
!
Sporting Goods
7.5MM Unique Buyers
EBAY INC: SHOPPING SEGMENTS
1.3Billion Dollars
Yearly Sales
Million
eBay shoppers per year65
11 Million
Unique Buyers
18 instances per shopper
Search
HOME AND GARDEN SEGMENT
EBAY DATA IN REAL-TIME
DISPLAY
(Not So) Radical Online Display Premises	

!
The expiration date is up on digital display that does not leverage data and
algorithmic logic to deliver targeted messages to targeted audiences.	

!
It’s never been easier than now to programmatically provide brands of all sizes the
ability to deliver the right message to the right human being at the right time.	

!
And it’s never been more important to do so in such a way that both 

the brand and the human being value the interaction.
“Most companies think in terms of campaigns. They periodically want to get interest in the marketplace, so
they come out with something they want to promote, whether it’s on a quarterly, monthly, or maybe weekly
basis. The reality is, though, that at any given time you’re only pushing out something to those
customers for whom that one thing is relevant. But most people sell a lot of things and could be a
lot of different things to many different people. And what digital allows you to do is flip that model
around and say for almost anybody, ‘There’s something about what we have to offer that should be
connecting with them.’”
— David Edelman, Principal, Global Digital Marketing Strategy Group, McKinsey & Company
THE NEW MARKETING PARADIGM
DISPLAY: THE OLD PARADIGM
BRAND AND CONSUMER PROFILE
STATIC 

PRODUCT AD
PUBLISHERS WITH HYPOTHETICAL AUDIENCE AFFINITIES
DISPLAY: THE NEW PARADIGM
70%
Age
State
65% Married
Income Level
Education Level
COMMERCE DATA CREATIVE ASSETS
Behavioral / Demo
Transactional
Imagery
Messaging
PERSONALIZED,
DYNAMIC AD UNITS
50% OFF
Guys Collection
Girls Collection
BUY ONE,
GET ONE
FREE
SHOP
NOW
CUSTOM
AUDIENCES
!
REACHED
ACROSS
THE WEB
!
AND ACROSS
DEVICES
!
THROUGH
NETWORKS
AND DSPs
PERSONALIZED
AD SERVING
!
BASED ON
AUDIENCE 

DATA
!
AND INDIVIDUAL
BEHAVIORS
!
ON SPECIFIC
DEVICES AT SPECIFIC
PLACES AND TIMES
INFLUENC
E
CLOS
E
Convince new customers to
try you out
Drive revenue growth by
targeting shoppers ready to
purchase
Increase share of wallet from
existing customers shopping
in other places
Maximize traffic
generated
Increase the chance of
shoppers buying from
YOU
Drive bottom line growth
INFLUENC
E
Convince new customers to
try you out
Drive revenue growth by
targeting shoppers ready to
purchase
Increase share of wallet from
existing customers shopping
in other places
ACTIONABLE CONTEXTSTARGETED AUDIENCES
OUR DISPLAY DIFFERENCE: SUPERIOR PERFORMANCE
SUPERIOR DISPLAY PERFORMANCE
COMPELLING MESSAGES
•  Access to Precise, Targeted
Shopping Data at Scale (1st and
3rd Party)
•  120 Million+ eBay Shopper Profiles
•  Connected Data Strategies
•  Audience Profile (Brand Consonant)
•  Open + Proprietary Media Reach
•  Brand Safety
•  Actionable Moments: Funnel Logic,
Geo Targeting and Day Parting
•  Multi-Device, Multi-Screen
•  Customized, Personalized, Smart,
Data-Driven Dynamic Creative
•  Tailored Contact + Creative
Strategies (Rich + Targeted)
•  Aesthetics + Technology in Harmony
•  HTML5, Flash, and Rich Media
RIGHT PERSON RIGHT CONTEXT RIGHT MESSAGE
SUPERIOR PERFORMANCE: A FULLY-MANAGED SOLUTION
Media Buying
Services
Unlimited Reach
Exchanges
Networks
Publishers
DSPs
Product Data Feeds
Promotions
Coupons
Campaign Objectives
Dynamic Data
Image Assets
Targeted Messaging
Account
Management
100+ Data Points
Analyzed
Analytics Available
Through Web
Interface
Continual
Learning and
Optimization
Toward Goals
Creative Production
Dynamic Ad Serving
Optimization
Traffic Source
Analysis
Creative Changes
Cookie Life
Day Parting
A/B Tests
We combine the right data and creative with
unlimited reach and continuous results
analysis for a customized display solution
that’s easier and more effective.
Award-Winning Custom Creative
Segmented Campaigns
High-Touch Account
Management
Real-Time Optimization
Richer, Deeper Data
What makes us different
than other retargeting or
display solutions?
Superior
Performance
A Fully-Managed Solution
CROSS-SELL
LOYALTY
ADVOCACY
AWARENESS
INTEREST
CONSIDERATION
PURCHASE
ENGAGEMENT
Advanced Analytics and Attribution
•  Look-a-Like Targeting
•  Behavioral Propensity
•  Contextual Placements
•  eBay User Targeting
Demand
Generation
•  Search Retargeting
•  Site Retargeting
•  FBX Retargeting
•  CRM Targeting
•  Loyalty Campaigns
•  Customer Reactivation
Reactivation
Demand
Capture
STRATEGIC FRAMEWORK FOR BUILDING CAMPAIGNS
TACTICS&TARGETING
STRATEGIES
EBAY ENTERPRISE DISPLAY PLATFORM
EBAY & PAYPAL REAL-
TIME AND PAST
BEHAVIORS AND
PURCHASES
SEARCH ENGINE DATA
NETWORKS/
EXCHANGES
EBAY.COM & OTHE
RPREMIUM PUBLISHERS
1st PARTY INPUTS WHERE ADS GET
SERVED
TABLET/MOBILE
INVENTORY
FACEBOOK EXCHANGE
DATA INPUTS
1st Party Site Data
1st Party eBay Data
CRM/Email
Database
3rd Party Data
Overlays
DELIVERY
eBay.com
Networks &
Exchanges
Facebook
Exchange
Tablet & Mobile
Inventory
CREATIVE
DECISIONING
DATA INTEGRATION
& SYNTHESIS
GOAL
OPTIMIZATION
YOUR CAMPAIGN
TARGETING THE RIGHT AUDIENCES
eBay First-Party Data
•  User-level targeting
based on browsing
& buying behavior
Brand Affinity
•  Top Shoppers
•  Past Purchasers
•  Current Site Visitors
YOUR
CUSTOMER
DATA
3RD-
PARTY
DATADATA
Leverage our Partners
•  Demographics, Lifestyle
Attributes, & Interests
•  Delivers impactful scale and reach
YOUR CAMPAIGN
Reach them on eBay.com.
Use eBay data to reach

them off eBay.com.
Drive them to your site 

at the point of purchase decision.
ON AND OFF EBAY CAMPAIGNS
Messaging
Change headlines and messaging
based on audience demographics,
geography or past purchases. Adjust for
time of day and number of ads seen.
Imagery
Change imagery and/or graphic
elements based on audience demo-
graphics, geography or past purchases.
Dynamic Data
Product content can be displayed based
on shopping cart abandonment, most-
browsed products or recommendation
engine selections.
Promotions
Targeted promotional content.
More than 1,000 analytic
points help us transform ad
units into powerful, precise
content. We actively change
ad frequency based on
response or traffic source
conversion rates.
Dynamic,
Data-Driven,
Targeted
Campaigns
SUPERIOR PERFORMANCE: CUSTOMIZABLE, DATA-DRIVEN DISPLAY
PROPRIETARY & CONFIDENTIAL
Q1 2014 Creative Showcase
21
HTML5 AND TABLET CONNECT
CREATIVE
Our Creative Premises	

!
Aesthetics and messaging are critical, but not enough.	

!
Good digital display creative is inherently connected and should be designed with the
complete online/offline consumer journey/brand experience in mind. 	

!
Therefore, it has to be smart and have interactive (technological) depth.	

!
Display’s highest value lies in how it contributes to an integrated omni-channel strategy; its
highest, best use is not merely as an isolated direct-response tactic.	

!
!
!
Dynamic Qualified Sequential — We retarget with a “Join Now” ad first. Once a user joins,
they will see a “Get Started” ad encouraging them to upload photos. Once they’ve uploaded
photos, they will see a “Shop Now” ad featuring product categories.
Using Data to Design and Deliver Targeted Online Advertising
Groupon:	
  
http://imp.fetchback.com/serve/fb/preview?impUrl=http%3A//imp.fetchback.com/serve/fb/adtag.js%3Ftid%3D0%26crid%3D46210	
  
!
Nestle	
  Waters:	
  
http://imp.fetchback.com/serve/fb/preview?impUrl=http%3A//imp.fetchback.com/serve/fb/adtag.js%3Ftid%3D0%26crid%3D34973	
  
GEO-TARGETING
Cover FX AwarenessSilkies - Awareness Campaign Trukfit Awareness
Mini of Baltimore - Awareness Campaign Birchbox - Awareness Campaign
Uniblue - Awareness Campaign
Pampered Chef - Awareness CampaignShipStation - Awareness Campaign
AWARENESS CAMPAIGNS
AWARENESS CAMPAIGNS
Birchbox - Holiday Awareness CampaignAeropostale - Awareness Campaign
AWARENESS CAMPAIGNS
NY Philharmonic - Awareness Campaign ShipStation - Awareness Campaign Lazydays - Awareness CampaignDazadi - Awareness Campaign
AWARENESS CAMPAIGNS
Memphis Grizzlies - AwarenessSam Ash - Holiday Awareness Campaign McAfee Mobile Security Awareness
Hoover - Awareness Campaign
NBA Store - Awareness Campaign
Wacoal - Awareness Campaign Vocus - Awareness Campaign
AWARENESS CAMPAIGNS
Speedo - Awareness CampaignWWE Shop - Awareness Nautica – Summer Refresh
Skinit - CategoryDazadi - Search Intent Jimmy Jazz - Category
AWARENESS CAMPAIGNS
R1 Concepts - Category
Violent Lips - Awareness Campaign
Trenton Thunder – Awareness Arts Club Theatre – CategoryCarfax – June Set
Oakland A’s - Landing
AWARENESS CAMPAIGNS
Mixbook - Landing
Mixbook – Landing Slider
Nascar Superstore – Sprint Cup Bath & Bodyworks – June Sale Four Seasons – Imagination
AWARENESS CAMPAIGNS
Rosetta Stone – Landing
Reeds – Holiday Category
Medieval Times – Mother’s Day Wet n Wild – Category
DYNAMIC PRODUCT
Lucky Brand - Dynamic Product
NFL SHOP - Dynamic Product
Stein Mart – Dynamic ProductKate Spade Saturday – Dynamic Product Cosi Bowls – Dynamic Product
DYNAMIC PRODUCT
James Perse - Faux Dynamic Product
Tumi- Faux Dynamic Product
Toshiba – Faux Dynamic Product Smart Furniture– Dynamic Product Shop NHL- Dynamic Product
Target Photo - Dynamic Product
DYNAMIC PRODUCT
Dooney & Bourke – Tabbed – Intro GNC – Tabbed – BrowseDooney & Bourke – Tabbed – Search GNC – Tabbed – Search
DYNAMIC PRODUCT
Helzberg – Holiday Dynamic Product Reeds – Dynamic Product Moen – Dynamic Product Wet N Wild – Faux Abandon Cart
FORM FILL
Cufflinks.com – Web Search
CARFAX - Form FillUniversity of Arkansas - Form FillOfficeMax – Email Capture Pacifica – Form-Fill
The Big High-Level Takeaway	

!
!
If you’re not leveraging data to design and deliver highly customized
and/or personalized digital marketing (including display advertising),
you are missing tremendous opportunities to connect 

with consumers effectively and efficiently.
!
!
!
!
!
CONFIDENTIAL & PROPRIETARY
!
JOIN US IN TEMPE NEXT WEEK
!
When: Thursday, June 26, 4-6pm

Where: 100 West University Drive, Suite 101

What: Beer, wine, and soft beverages, hors d’oeuvres, 

raffle, and with preso (creative showcase)
CONFIDENTIAL & PROPRIETARY
THANK YOU!
!
ERIC KINGSBURY
!
If you want to connect, find me on LinkedIn.
!
:)

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Using Data to Design and Deliver Targeted Online Advertising

  • 1. USING DATA TO DESIGN AND DELIVER
 TARGETED ONLINE ADVERTISING CONFIDENTIAL & PROPRIETARY June 19, 2014 | Eric Kingsbury
  • 2. 
 “Creating ideas that spread and connecting the disconnected are the two pillars of our new society.”
 — Seth Godin, The Icarus Deception
  • 5. EBAY INC: COMMERCE AT SCALE 128MILLION ACTIVE EBAY USERS $180BILLION TOTAL PAYMENT VOLUME 2+BILLION ITEMS SOLD 143MILLION REGISTERED PAYPAL USERS 200+MILLION APP DOWNLOADS SINCE 2008 88%GROWTH IN MOBILE COMMERCE
  • 6. ! Fashion 15MM Unique Buyers ! Home & Garden 10MM Unique Buyers ! Electronics 20MM Unique Buyers ! Computers & Tablets 20MM Unique Buyers ! Collectibles 8MM Unique Buyers ! Jewelry & Watches 6MM Unique Buyers ! Motors 10MM Unique Buyers ! Sporting Goods 7.5MM Unique Buyers EBAY INC: SHOPPING SEGMENTS
  • 7. 1.3Billion Dollars Yearly Sales Million eBay shoppers per year65 11 Million Unique Buyers 18 instances per shopper Search HOME AND GARDEN SEGMENT
  • 8. EBAY DATA IN REAL-TIME
  • 10. (Not So) Radical Online Display Premises ! The expiration date is up on digital display that does not leverage data and algorithmic logic to deliver targeted messages to targeted audiences. ! It’s never been easier than now to programmatically provide brands of all sizes the ability to deliver the right message to the right human being at the right time. ! And it’s never been more important to do so in such a way that both 
 the brand and the human being value the interaction.
  • 11. “Most companies think in terms of campaigns. They periodically want to get interest in the marketplace, so they come out with something they want to promote, whether it’s on a quarterly, monthly, or maybe weekly basis. The reality is, though, that at any given time you’re only pushing out something to those customers for whom that one thing is relevant. But most people sell a lot of things and could be a lot of different things to many different people. And what digital allows you to do is flip that model around and say for almost anybody, ‘There’s something about what we have to offer that should be connecting with them.’” — David Edelman, Principal, Global Digital Marketing Strategy Group, McKinsey & Company THE NEW MARKETING PARADIGM
  • 12. DISPLAY: THE OLD PARADIGM BRAND AND CONSUMER PROFILE STATIC 
 PRODUCT AD PUBLISHERS WITH HYPOTHETICAL AUDIENCE AFFINITIES
  • 13. DISPLAY: THE NEW PARADIGM 70% Age State 65% Married Income Level Education Level COMMERCE DATA CREATIVE ASSETS Behavioral / Demo Transactional Imagery Messaging PERSONALIZED, DYNAMIC AD UNITS 50% OFF Guys Collection Girls Collection BUY ONE, GET ONE FREE SHOP NOW CUSTOM AUDIENCES ! REACHED ACROSS THE WEB ! AND ACROSS DEVICES ! THROUGH NETWORKS AND DSPs PERSONALIZED AD SERVING ! BASED ON AUDIENCE 
 DATA ! AND INDIVIDUAL BEHAVIORS ! ON SPECIFIC DEVICES AT SPECIFIC PLACES AND TIMES
  • 14. INFLUENC E CLOS E Convince new customers to try you out Drive revenue growth by targeting shoppers ready to purchase Increase share of wallet from existing customers shopping in other places Maximize traffic generated Increase the chance of shoppers buying from YOU Drive bottom line growth INFLUENC E Convince new customers to try you out Drive revenue growth by targeting shoppers ready to purchase Increase share of wallet from existing customers shopping in other places ACTIONABLE CONTEXTSTARGETED AUDIENCES OUR DISPLAY DIFFERENCE: SUPERIOR PERFORMANCE SUPERIOR DISPLAY PERFORMANCE COMPELLING MESSAGES •  Access to Precise, Targeted Shopping Data at Scale (1st and 3rd Party) •  120 Million+ eBay Shopper Profiles •  Connected Data Strategies •  Audience Profile (Brand Consonant) •  Open + Proprietary Media Reach •  Brand Safety •  Actionable Moments: Funnel Logic, Geo Targeting and Day Parting •  Multi-Device, Multi-Screen •  Customized, Personalized, Smart, Data-Driven Dynamic Creative •  Tailored Contact + Creative Strategies (Rich + Targeted) •  Aesthetics + Technology in Harmony •  HTML5, Flash, and Rich Media RIGHT PERSON RIGHT CONTEXT RIGHT MESSAGE
  • 15. SUPERIOR PERFORMANCE: A FULLY-MANAGED SOLUTION Media Buying Services Unlimited Reach Exchanges Networks Publishers DSPs Product Data Feeds Promotions Coupons Campaign Objectives Dynamic Data Image Assets Targeted Messaging Account Management 100+ Data Points Analyzed Analytics Available Through Web Interface Continual Learning and Optimization Toward Goals Creative Production Dynamic Ad Serving Optimization Traffic Source Analysis Creative Changes Cookie Life Day Parting A/B Tests We combine the right data and creative with unlimited reach and continuous results analysis for a customized display solution that’s easier and more effective. Award-Winning Custom Creative Segmented Campaigns High-Touch Account Management Real-Time Optimization Richer, Deeper Data What makes us different than other retargeting or display solutions? Superior Performance A Fully-Managed Solution
  • 16. CROSS-SELL LOYALTY ADVOCACY AWARENESS INTEREST CONSIDERATION PURCHASE ENGAGEMENT Advanced Analytics and Attribution •  Look-a-Like Targeting •  Behavioral Propensity •  Contextual Placements •  eBay User Targeting Demand Generation •  Search Retargeting •  Site Retargeting •  FBX Retargeting •  CRM Targeting •  Loyalty Campaigns •  Customer Reactivation Reactivation Demand Capture STRATEGIC FRAMEWORK FOR BUILDING CAMPAIGNS TACTICS&TARGETING STRATEGIES
  • 17. EBAY ENTERPRISE DISPLAY PLATFORM EBAY & PAYPAL REAL- TIME AND PAST BEHAVIORS AND PURCHASES SEARCH ENGINE DATA NETWORKS/ EXCHANGES EBAY.COM & OTHE RPREMIUM PUBLISHERS 1st PARTY INPUTS WHERE ADS GET SERVED TABLET/MOBILE INVENTORY FACEBOOK EXCHANGE DATA INPUTS 1st Party Site Data 1st Party eBay Data CRM/Email Database 3rd Party Data Overlays DELIVERY eBay.com Networks & Exchanges Facebook Exchange Tablet & Mobile Inventory CREATIVE DECISIONING DATA INTEGRATION & SYNTHESIS GOAL OPTIMIZATION YOUR CAMPAIGN
  • 18. TARGETING THE RIGHT AUDIENCES eBay First-Party Data •  User-level targeting based on browsing & buying behavior Brand Affinity •  Top Shoppers •  Past Purchasers •  Current Site Visitors YOUR CUSTOMER DATA 3RD- PARTY DATADATA Leverage our Partners •  Demographics, Lifestyle Attributes, & Interests •  Delivers impactful scale and reach YOUR CAMPAIGN
  • 19. Reach them on eBay.com. Use eBay data to reach
 them off eBay.com. Drive them to your site 
 at the point of purchase decision. ON AND OFF EBAY CAMPAIGNS
  • 20. Messaging Change headlines and messaging based on audience demographics, geography or past purchases. Adjust for time of day and number of ads seen. Imagery Change imagery and/or graphic elements based on audience demo- graphics, geography or past purchases. Dynamic Data Product content can be displayed based on shopping cart abandonment, most- browsed products or recommendation engine selections. Promotions Targeted promotional content. More than 1,000 analytic points help us transform ad units into powerful, precise content. We actively change ad frequency based on response or traffic source conversion rates. Dynamic, Data-Driven, Targeted Campaigns SUPERIOR PERFORMANCE: CUSTOMIZABLE, DATA-DRIVEN DISPLAY
  • 21. PROPRIETARY & CONFIDENTIAL Q1 2014 Creative Showcase 21 HTML5 AND TABLET CONNECT
  • 23. Our Creative Premises ! Aesthetics and messaging are critical, but not enough. ! Good digital display creative is inherently connected and should be designed with the complete online/offline consumer journey/brand experience in mind. ! Therefore, it has to be smart and have interactive (technological) depth. ! Display’s highest value lies in how it contributes to an integrated omni-channel strategy; its highest, best use is not merely as an isolated direct-response tactic. ! ! !
  • 24. Dynamic Qualified Sequential — We retarget with a “Join Now” ad first. Once a user joins, they will see a “Get Started” ad encouraging them to upload photos. Once they’ve uploaded photos, they will see a “Shop Now” ad featuring product categories.
  • 26. Groupon:   http://imp.fetchback.com/serve/fb/preview?impUrl=http%3A//imp.fetchback.com/serve/fb/adtag.js%3Ftid%3D0%26crid%3D46210   ! Nestle  Waters:   http://imp.fetchback.com/serve/fb/preview?impUrl=http%3A//imp.fetchback.com/serve/fb/adtag.js%3Ftid%3D0%26crid%3D34973   GEO-TARGETING
  • 27. Cover FX AwarenessSilkies - Awareness Campaign Trukfit Awareness Mini of Baltimore - Awareness Campaign Birchbox - Awareness Campaign Uniblue - Awareness Campaign Pampered Chef - Awareness CampaignShipStation - Awareness Campaign AWARENESS CAMPAIGNS
  • 28. AWARENESS CAMPAIGNS Birchbox - Holiday Awareness CampaignAeropostale - Awareness Campaign
  • 29. AWARENESS CAMPAIGNS NY Philharmonic - Awareness Campaign ShipStation - Awareness Campaign Lazydays - Awareness CampaignDazadi - Awareness Campaign
  • 30. AWARENESS CAMPAIGNS Memphis Grizzlies - AwarenessSam Ash - Holiday Awareness Campaign McAfee Mobile Security Awareness Hoover - Awareness Campaign NBA Store - Awareness Campaign Wacoal - Awareness Campaign Vocus - Awareness Campaign
  • 31. AWARENESS CAMPAIGNS Speedo - Awareness CampaignWWE Shop - Awareness Nautica – Summer Refresh Skinit - CategoryDazadi - Search Intent Jimmy Jazz - Category
  • 32. AWARENESS CAMPAIGNS R1 Concepts - Category Violent Lips - Awareness Campaign Trenton Thunder – Awareness Arts Club Theatre – CategoryCarfax – June Set Oakland A’s - Landing
  • 33. AWARENESS CAMPAIGNS Mixbook - Landing Mixbook – Landing Slider Nascar Superstore – Sprint Cup Bath & Bodyworks – June Sale Four Seasons – Imagination
  • 34. AWARENESS CAMPAIGNS Rosetta Stone – Landing Reeds – Holiday Category Medieval Times – Mother’s Day Wet n Wild – Category
  • 35. DYNAMIC PRODUCT Lucky Brand - Dynamic Product NFL SHOP - Dynamic Product Stein Mart – Dynamic ProductKate Spade Saturday – Dynamic Product Cosi Bowls – Dynamic Product
  • 36. DYNAMIC PRODUCT James Perse - Faux Dynamic Product Tumi- Faux Dynamic Product Toshiba – Faux Dynamic Product Smart Furniture– Dynamic Product Shop NHL- Dynamic Product Target Photo - Dynamic Product
  • 37. DYNAMIC PRODUCT Dooney & Bourke – Tabbed – Intro GNC – Tabbed – BrowseDooney & Bourke – Tabbed – Search GNC – Tabbed – Search
  • 38. DYNAMIC PRODUCT Helzberg – Holiday Dynamic Product Reeds – Dynamic Product Moen – Dynamic Product Wet N Wild – Faux Abandon Cart
  • 39. FORM FILL Cufflinks.com – Web Search CARFAX - Form FillUniversity of Arkansas - Form FillOfficeMax – Email Capture Pacifica – Form-Fill
  • 40. The Big High-Level Takeaway ! ! If you’re not leveraging data to design and deliver highly customized and/or personalized digital marketing (including display advertising), you are missing tremendous opportunities to connect 
 with consumers effectively and efficiently. ! ! ! ! !
  • 41. CONFIDENTIAL & PROPRIETARY ! JOIN US IN TEMPE NEXT WEEK ! When: Thursday, June 26, 4-6pm
 Where: 100 West University Drive, Suite 101
 What: Beer, wine, and soft beverages, hors d’oeuvres, 
 raffle, and with preso (creative showcase)
  • 42. CONFIDENTIAL & PROPRIETARY THANK YOU! ! ERIC KINGSBURY ! If you want to connect, find me on LinkedIn. ! :)