Botego

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Botego

  1. 1. Botégo, information solutions of the Internet era “ Information retrieval” has never been easier
  2. 2. History <ul><li>2007 </li></ul><ul><li>First chatterbot project: Turk Telecom (Turkey’s incumbent telecom operator) </li></ul><ul><li>First intrabot: Avea (GSM operator with 12mio+ subscribers) </li></ul><ul><li>First marketing bot: Tefal ® </li></ul><ul><li>2008 </li></ul><ul><li>E-commerce: Hepsiburada.com (Largest e-commerce website) </li></ul><ul><li>First banking application: TEB (Partner of BNP Paribas ® , largest bank in Euro region) </li></ul><ul><li>Telecom: TTNET (Largest operator of DSL services in Turkey) </li></ul><ul><li>2009 </li></ul><ul><li>Shortlisted for the “Best SME awards” among 252 participants (hizlibalikodulleri.com) </li></ul><ul><li>First Microsoft ® -certified Turkish commercial MSN ® bot: Coca Cola ® </li></ul><ul><li>First in-banner chatterbot: Yedigun (A Pepsi ® Co. company) </li></ul><ul><li>Evangelist chatterbot: Johnson&Johnson ® </li></ul>
  3. 3. Technology <ul><li>‘ Natural language recognition’ technology </li></ul><ul><li>allows a human-like interaction. </li></ul><ul><li>Patent-pending ‘Cellular information </li></ul><ul><li>system’ acts as the core of artificial intelligence. </li></ul><ul><li>No self-learning feature, </li></ul><ul><li>acts like a ‘well-educated, </li></ul><ul><li>human-imitating machine’ </li></ul>
  4. 4. Products Agent knowledgebase Customer support bots Evangelist bots Marketing bots
  5. 5. International case studies <ul><li>Ellegirl.com (P&G) increased unique visitor traffic by 83%, </li></ul><ul><li>attracting 300.000 visitors. </li></ul><ul><li>Austin Powers’ chatterbot received 50 mio messages/mo . </li></ul><ul><li>Kellogs’ chatterbot generated 6.5% clickthrough rate </li></ul><ul><li>Capitol Records’ chatterbot sent 60 mio messages to 1 mio users </li></ul>
  6. 6. Botégo case studies: <ul><ul><li>Avea call center knowledgebase </li></ul></ul><ul><ul><li>Call-time reduction </li></ul></ul><ul><ul><li>Increase in first-call resolution </li></ul></ul><ul><ul><li>Call cost reduction </li></ul></ul><ul><ul><li>Call redirection </li></ul></ul>%3 %4 3% %10
  7. 7. Botégo case studies: <ul><ul><li>o.b. evangelist chatterbot (Johnson & Johnson ) </li></ul></ul><ul><ul><li>17.725 visitors, 64.851 dialogs in two months </li></ul></ul><ul><ul><li>28% of users were interested in how to use the product </li></ul></ul><ul><ul><li>Number of visitors increased by 31! </li></ul></ul>
  8. 8. Botégo case studies: <ul><li>TTNet virtual customer rep. </li></ul><ul><li>472 interactions/day </li></ul><ul><li>Average duration: </li></ul><ul><li>7,5 min/interaction </li></ul><ul><li>21,53% of </li></ul><ul><li>dialogues end </li></ul><ul><li>with a “thank you” </li></ul>
  9. 9. How does it work? General Terminology C CELL REACTION USER STATUS USER INFO TAGS LOWER LINK UPPER LINK GUI MEDIUM Reasoning C C C C C SERVICE User input
  10. 10. Additional features <ul><li>Various audio-visual </li></ul><ul><li>features are available </li></ul>Additional Features
  11. 11. Platforms <ul><li>Botègo offers a platform-independent </li></ul><ul><li>technology. </li></ul><ul><li>Web: Website, banner </li></ul><ul><li>IM: Windows Live, gTalk, </li></ul><ul><li>Mobil: SMS, Java </li></ul><ul><li>Social media: Facebook, Twitter, Friendfeed </li></ul>
  12. 12. The process Content Upload Test Design+multimedia Installation Editing Production Fine tuning Education Additional features Support Upgrade Requirements Launch

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