Each day around the world , customers are giving feedback in realtime and brands are looking to capture this data to derive meaningful Insights. Survelytics is a platform to facilitate capturing of Small data to get better insights. It is a SAAS based DIY platform for Market Research to capture, aggregate and analyze rich content and response from market and customers. It provides an easy to use data collection mechanism giving the ability to connect with customers ‘in the moment’ and enabling them to give objective, real-time responses. Survelytics also provides a wide range of question types and options with geo-location, timestamp, multilingual support, routing logic, randomizations, media questions, and other advanced features for mCAPI, Mobile Diaries and Qualitative surveys.