Presentation given at the Women@Work Workshop from the Minnesota Women in Marketing and Communcation.
Technology has profoundly changed the way individuals and companies interact and engage with each other. In the age of digital marketing, it is one's experience with a brand – online and offline — that is the most critical element for success. Through ongoing visibility, engagement and expertise programs, opportunities are generated that place your brand in front of consumers when and where they are looking for information. In this session, we’ll explore tools and techniques for cultivating the consumer and b2b experience and share examples of how local organizations are successfully integrating social media, influencer dialogue and thought leadership efforts to activate audiences.