BLA Social Media Workshop

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Presentation from the BLA social media workshop held at Cass Business School on Wednesday 17 April 2010

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BLA Social Media Workshop

  1. 1. Social Media Workshop<br />Emma Cragg<br />Senior Information Librarian<br />Sainsbury Library, Saïd Business School<br />This presentation is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License<br />
  2. 2. Introductions<br />12/03/2010<br />2<br />Emma Cragg<br />www.digitalist.info<br />@ekcragg<br />http://delicious.com/ekcragg<br /><ul><li> Who you are and where you work
  3. 3. Your previous experience with social media
  4. 4. Two things you hope to learn today </li></li></ul><li>Workshop outline<br />Morning session<br />Context<br />Planning<br />Implementation<br />Afternoon session<br />Practical exercises<br />17/03/2010<br />Emma Cragg<br />3<br />
  5. 5. What is social media?<br />12/03/2010<br />Emma Cragg<br />4<br />Social media is…<br />“a group of Internet-based applications that build on the ideological and technical foundations of web 2.0, and that allow the creation and exchange of user-generated content.”<br /> Kaplan, A. and Haenlein, M. (2010) ‘Users of the world unite! The challenges and opportunities of Social Media’ Business Horizons, 53 (1), p. 59 – 68 <br />
  6. 6. What is social media?<br />12/03/2010<br />Emma Cragg<br />5<br />Social media is…<br />“a group of Internet-based applications that build on the ideological and technical foundations of web 2.0, and that allow the creation and exchange of user-generated content.”<br /> Kaplan, A. and Haenlein, M. (2010) ‘Users of the world unite! The challenges and opportunities of Social Media’ Business Horizons, 53 (1), p. 59 – 68 <br />
  7. 7. What is web 2.0?<br />12/03/2010<br />Emma Cragg<br />6<br />Table adapted from Tim O’Reilly’s list of examples of web 1.0 vs web 2.0 at http://oreilly.com/web2/archive/what-is-web-20.html<br />
  8. 8. Libraries and social media<br />17/03/2010<br />Emma Cragg<br />7<br />Social media changes the way users interact with services<br />Social media = taking the library to the user<br />
  9. 9. Jumping on the bandwagon<br />17/03/2010<br />Emma Cragg<br />8<br />What is your goal?<br />Is social media the right solution?<br />What application is best?<br />Which specific service is best?<br />How will you set it up?<br />Who will set it up?<br />How will you maintain your presence?<br />Who will maintain your presence?<br />
  10. 10. Which is the right application for you?<br />17/03/2010<br />Emma Cragg<br />9<br />Blogging<br />
  11. 11. 17/03/2010<br />Emma Cragg<br />10<br />
  12. 12. Choosing a service <br />17/03/2010<br />Emma Cragg<br />11<br />
  13. 13. Things to consider<br />Accessibility<br />Copyright<br />Intellectual Property<br />Data Protection/Privacy<br />Branding and advertising<br />Stability, reliability, support<br />Professional use of web 2.0<br />17/03/2010<br />Emma Cragg<br />12<br />
  14. 14. Guidelines<br />University of EdinburghGuidelines for Using External Web 2.0 Serviceshttps://www.wiki.ed.ac.uk/display/Web2wiki/Web+2.0+Guidelines<br />JISC LegalWeb 2.0 Legal Toolkithttp://www.jisclegal.ac.uk/Themes/Web20.aspx<br />17/03/2010<br />Emma Cragg<br />13<br />
  15. 15. Getting started<br />Conquer your fear – just do it! <br />Build momentum<br />Set targets<br />Promote the old fashioned way<br />TRAINING<br />17/03/2010<br />Emma Cragg<br />14<br />
  16. 16. Connecting the dots<br />17/03/2010<br />Emma Cragg<br />15<br />Case study: Vere Harmsworth Library, University of Oxford<br />Twitter<br />Delicious<br />Blog<br />Facebook<br />Library Thing<br />Website<br />
  17. 17. Image credits<br />Jump on the Social Media Bandwagon by Matt Hammhttp://www.flickr.com/photos/matthamm/2945559128/<br />Logo 2.0 by Ludwig Gatzkehttp://www.flickr.com/photos/stabilo-boss/93136022/<br />17/03/2010<br />Emma Cragg<br />16<br />

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