Using AR technology which strengthens the point of contact of goods and a person, purchase experience is extended.

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拡張現実技術は、販売支援やECサイトでの商品訴求を行うために、既に活用が始まっている。拡張現実の基本的な説明と2011年9月時点での事例を幾つかまとめました。

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Using AR technology which strengthens the point of contact of goods and a person, purchase experience is extended.

  1. 1. Augmented Reality - The sales technique which stimulates the senses AR 2011 9 16 ( ) (Etsuji Kameyama)2011 9 18 1
  2. 2. Knowledge-works Web2011 9 18 2
  3. 3. ShoesConcierge http://www.shoesconcierge.jp/2011 9 18 3
  4. 4. http://www.misawa.co.jp/2011 9 18 4
  5. 5. VMD2011 9 18 5
  6. 6. AR as a VMD AR2011 9 18 6
  7. 7. TISSOT Tissot ( ) - http://www.tissot.ch/reality/2011 9 18 7
  8. 8. a. c. & b.2011 9 18 8
  9. 9. a. Apple iPhone iPad2 Windows Phone 7.x MS Kinect NINTENDO DS 3D Android Android Tablet Sony PSP AR AiRScouter PC Web Web PC ( ) Vuzix STAR12002011 9 18 9
  10. 10. b.AR •AR QRcode • = • GPS/WiFi/NFC/RFID • ( ) • ( ) • • • •2011 9 18 10
  11. 11. c.AR Japan Services Technology World2011 9 18 11
  12. 12. EC AR • - - - ( ) • - - - (AR )2011 9 18 12
  13. 13. AAA-01 XXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXX BBB-01 XXXXXXXXXXXXXXXXXX AR XXXXXXXXXXXXXXXXXX CCC-01 XXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXX DDD-01 XXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXX EEE-01 BBB-01 XXXXXXXXXXXXXX XXXXXXXXXXXXXX XXXXXXXXXXXXXX XXXXXXXXXXXXXX AR YYYYYYYYYYYYYY YYYYYYYYYYYYYY YYYYYYYYYYYYYY YYYYYYYYYYYYYY YYYYYYYYYYYYYY YYYYYYYYYYYY ZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZ ZZZ2011 9 18 13
  14. 14. Web PDF AR i AAA-01 XXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXX BBB-01 XXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXX AR CCC-01 XXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXX DDD-01 XXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXX EEE-01 BBB-01 XXXXXXXXXXXXXX XXXXXXXXXXXXXX XXXXXXXXXXXXXX XXXXXXXXXXXXXX AR YYYYYYYYYYYYYY YYYYYYYYYYYYYY YYYYYYYYYYYYYY YYYYYYYYYYYYYY YYYYYYYYYYYYYY YYYYYYYYYYYY ZZZZZZZZZZZZZZZZ ZZZZZZZZZZZZZZZZ ZZZ2011 9 18 14
  15. 15. ... SNS SNS AR XXXXXXXXXXXX Facebook XXXXXXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXX2011 9 18 15
  16. 16. AR2011 9 18 16
  17. 17. Boucheron ( )- http://www.myboucheron.com/ TACORI ( ) - http://www.tacori.com/tryiton2011 9 18 17
  18. 18. TV AR for Android[β ] Koozyt( ) http://blog.koozyt.com/?p=18642011 9 18 18
  19. 19. https://market.android.com/details?id=jp.carrozzeria2011 9 18 19
  20. 20. http://youtu.be/2-ktRGDV5qc2011 9 18 20
  21. 21. Fitting Reality http://youtu.be/RCM0u2tBl5E2011 9 18 21
  22. 22. :NISSAN JUKE Total Immersion 222011 9 18 22
  23. 23. - 3D http://youtu.be/lGESjR1nbg8 metaio2011 9 18 23
  24. 24. : VOGUE VOUGUE Web 242011 9 18 24
  25. 25. : 2011 5 7 ayupan (ARAPPLI )2011 9 18 25
  26. 26. AR Chocolate bar wrapper http://www.youtube.com/user/spotsvstripes2011 9 18 26
  27. 27. QR codes QR code http://adsoftheworld.com/media/print/victorias_secret_erin2011 9 18 27
  28. 28. ... -Tesco: Homeplus Subway Virtual Store http://youtu.be/nJVoYsBym882011 9 18 28
  29. 29. :BARNES&NOBEL(Gold Run) Esquire B N AR http://goldrungo.com/index.jsp 292011 9 18 29
  30. 30. TV : Galileojunaio Galileo ARhttp://www.prosieben.de/tv/galileo/videos/clip/145361-galileo-smart-erklaervideo-engl-1.2351445/2011 9 18 30
  31. 31. 2011 9 18 31
  32. 32. http://paper.li/kurakura/ar Paper.li Twitter facebook Blog Linkedin Mixihttp://development.blog.shinobi.jp/2011 9 18 32
  33. 33. AR μ( ) AR AR Solution AR mue-ar@knowledge-works.co.jp TEL 03-5510-5430 AR μ mue : http://hp.knowledge-works.co.jp/modules/contents/content0060.html2011 9 18 33

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