1961By: Emily Whitener, Emily  Wiley, Stacy Powers
Target Market     Women ages 30-45 Working Upper Middle Class     Single or Married     Fashion Conscious      Health...
Price Line    Conservative Trendy Advanced           Ralph        Armani         ChanelHigh       Lauren           Talbots...
Inspiration   1960’s   Jackie Onassis Kennedy   Michelle Obama   Chandeliers   Audrey Hepburn   Houndstooth   Pearls
Line Direction    Vintage     Trendy  Sophisticated    Versatile     Classy Age Appropriate
Garment Sketches
The Audrey Coat    Verbal Description: Swing back into the 60’s    with this turquoise mid-length empire waist coat with  ...
The Audrey Coat                             Garment Analysis   Fabric Construction        Plain Woven   Seam              ...
The Audrey Coat  Materials Cost  Item              Cost/Required Amount                Total  Fabric            Shell: $25...
The Twiggy Dress Verbal Description: Strike your cutest pose in this comfortable, form-fitting knock out. With stretch pan...
The Twiggy  Dress  Fabric Construction                            Garment Analysis                             Twill  Seam...
The Twiggy  Dress Materials Cost Item              Cost/Required Amount            Total Fabric            Black: $12 yd/2...
The Michelle Cardigan        Verbal Description: Feel very classy in this lace        cardigan inspired by the sophisticat...
The Michelle  Cardigan                   Garment Analysis   Fabric Construction        Knit fabric   Seam                 ...
The Michelle  Cardigan  Materials Cost  Item              Cost/Required Amount             Total  Fabric            $4.99 ...
The Victoria Slacks      Verbal Description: These sleek, high-waisted      slacks give you that slimming, sophisticated l...
The Victoria  Slacks                     Garment Analysis   Fabric Construction        Twill Weave   Seam                 ...
The Victoria  Slacks Materials Cost Item              Cost/Required Amount             Total Fabric            $12 yd/2.5y...
The Amelia Blouse     Verbal Description: For everyday comfort, this     breathable, sleeveless blouse provides airy comfo...
The Amelia Blouse                    Garment Analysis Fabric Construction        Plain Weave Seam                       Su...
The Amelia BlouseMaterials CostItem              Cost/Required Amount             TotalFabric            $10 yd/1.5 yds   ...
The Jackie Skirt      Verbal Description: This slim pencil skirt      channels the elegance of Jackie Onassis Kennedy whil...
The Jackie  Skirt                    Garment Analysis Fabric Construction        Twill Weave Seam                       Su...
The Jackie  Skirt Materials Cost Item              Cost/Required Amount             Total Fabric            $23 yd/2 yds  ...
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  1. 1. 1961By: Emily Whitener, Emily Wiley, Stacy Powers
  2. 2. Target Market  Women ages 30-45 Working Upper Middle Class  Single or Married  Fashion Conscious  Healthy and Fit  Leads a Busy Social Life
  3. 3. Price Line Conservative Trendy Advanced Ralph Armani ChanelHigh Lauren Talbots Ann Taylor White HouseBridge Black Market The Limited New York Chico’sBetter & Co.
  4. 4. Inspiration 1960’s Jackie Onassis Kennedy Michelle Obama Chandeliers Audrey Hepburn Houndstooth Pearls
  5. 5. Line Direction  Vintage  Trendy  Sophisticated  Versatile  Classy Age Appropriate
  6. 6. Garment Sketches
  7. 7. The Audrey Coat Verbal Description: Swing back into the 60’s with this turquoise mid-length empire waist coat with adorable leopard silk lining. The standing collar and five-button closure are the epitome Audrey Hepburn’s style. Throw it on over your warmest winter clothes or cutest spring dress, it looks good with everything! Care Instructions: Dry Clean Only. Fiber Content: Shell – 100% Linen Turquoise, Lining – 100% Leopard. Suggested Retail Price: $310.00
  8. 8. The Audrey Coat Garment Analysis Fabric Construction Plain Woven Seam Plain Seam Seam Finish Butterflied Hem Finish Folded Shaping Devices Gathers, Single-Pointed Darts Garment Silhouette Empire Coat Garment Closure Five Buttons Garment Length Knee-length Location of Interfacing Collar, Chest Piece Location of Linings Body & Sleeves Waistline Natural Waist Neckline/Collar Standing Sleeves/Cuffs 3/4 Set-in Sleeves Pocket(s) In-seam Pockets
  9. 9. The Audrey Coat Materials Cost Item Cost/Required Amount Total Fabric Shell: $25 yd/2.33 yards $58.33 Lining: $12 yd/1.5 yards $18.00 Buttons $3 / 5 needed $15.00 Thread $2 per spool $2.00 Interfacing $0.05 yd / .75 yards $0.38 $46.86 Materials Cost ($93.71/2=46.86) $154.62 Wholesale Price (46.86*330%)
  10. 10. The Twiggy Dress Verbal Description: Strike your cutest pose in this comfortable, form-fitting knock out. With stretch panel sides and no stretch panel front & back you’ll be looking like Twiggy in no time!Just throw on some false lashes and pink gloss after work and you’ll be ready to hit the town! Care Instructions: Dry Clean Only Fiber Content: 100% Corset Twill Cotton & 70% Cotton/30% Spandex Suggested Retail Price: $176
  11. 11. The Twiggy Dress Fabric Construction Garment Analysis Twill Seam Superimposed, Plain Seam Finish Butterflied Hem Finish Folded Shaping Devices Gores Garment Silhouette Sheath Garment Closure Slot Zipper Garment Length Knee-length Location of Interfacing N/A Location of Linings N/A Waistline Natural Waist Neckline/Collar Standing Sleeves/Cuffs Sleeveless Pocket(s) N/A
  12. 12. The Twiggy Dress Materials Cost Item Cost/Required Amount Total Fabric Black: $12 yd/2 yds $24.00 Tan: $23 yd/.75 yrds $17.25 Buttons $5 / 2 needed $10.00 Thread $2 per spool $2.00 $26.63 Materials Cost ($53.25/2=26.63) $87.86 Wholesale Price (26.63*330%)
  13. 13. The Michelle Cardigan Verbal Description: Feel very classy in this lace cardigan inspired by the sophisticated first lady Michelle Obama. With its loosely fitted knit structure, have no boundaries when it comes to comfort. Care Instructions: Machine wash cold, gentle cycle, tumble dry low. Fiber Content: Lace- 100% Nylon Suggested Retail Price: $147.00
  14. 14. The Michelle Cardigan Garment Analysis Fabric Construction Knit fabric Seam Superimposed, Plain Seam Finish 500 overedge Hem Finish Rolled Hem Shaping Devices Gathers at end of sleeve Garment Silhouette Fitted Garment Closure 8 buttons Garment Length Hip length Location of Interfacing N/A Location of Linings N/A Waistline Natural Waist Neckline/Collar Boat Neck Sleeves/Cuffs Set-in Sleeves Pocket(s) N/A
  15. 15. The Michelle Cardigan Materials Cost Item Cost/Required Amount Total Fabric $4.99 yd/1.5 yds $7.49 Buttons $5 / 7 needed $35.00 Thread $2 per spool $2.00 $22.25 Materials Cost ($44.49/2=22.25) $73.43 Wholesale Price (22.25*330%=73.43)
  16. 16. The Victoria Slacks Verbal Description: These sleek, high-waisted slacks give you that slimming, sophisticated look that every woman wishes for. Made out of a comfortable cotton, they are stylish and classy yet pleasant to wear throughout your workday. Care Instructions: Machine wash cold, with like colors, tumble dry low. Fiber Content: corset twill cotton- 98% cotton, 2% spandex Suggested Retail Price: $162.00
  17. 17. The Victoria Slacks Garment Analysis Fabric Construction Twill Weave Seam Superimposed, Plain Seam Finish 500 overedge Hem Finish Booked Seam Shaping Devices Crease Garment Silhouette Straight Leg Garment Closure 2 Buttons, Fly Front Zipper Garment Length Floor Length Location of Interfacing Waist Location of Linings N/A Waistline High Waisted Neckline/Collar N/A Sleeves/Cuffs N/A Pocket(s) N/A
  18. 18. The Victoria Slacks Materials Cost Item Cost/Required Amount Total Fabric $12 yd/2.5yds $30.00 Buttons $5 / 2 needed $10.00 Zipper $7/ 1 needed $7.00 Thread $2 per spool $2.00 $24.50 Materials Cost ($49.00/2=24.50) $80.85 Wholesale Price (24.50*330%=80.85)
  19. 19. The Amelia Blouse Verbal Description: For everyday comfort, this breathable, sleeveless blouse provides airy comfort while being worn for every occasion, from work to weekend. Wearing this, you’ll feel as timeless as Amelia Earhart herself. Care Instructions: Machine wash cold, with like colors, tumble dry low. Fiber Content: 100% white cotton Suggested Retail Price: $155.00
  20. 20. The Amelia Blouse Garment Analysis Fabric Construction Plain Weave Seam Superimposed, Plain Seam Finish 500 overedge Hem Finish Folded Shaping Devices Single Pointed Darts Garment Silhouette fitted Garment Closure 6 Buttons Garment Length Hip length Location of Interfacing Collar Location of Linings N/A Waistline Natural Neckline/Collar Shirt Collar Sleeves/Cuffs Sleeveless Pocket(s) N/A
  21. 21. The Amelia BlouseMaterials CostItem Cost/Required Amount TotalFabric $10 yd/1.5 yds $15.00Buttons $5 / 6 needed $30.00Thread $2 per spool $2.00 $23.50Materials Cost ($47.00/2=23.50) $77.55Wholesale Price (23.50*330%=77.55)
  22. 22. The Jackie Skirt Verbal Description: This slim pencil skirt channels the elegance of Jackie Onassis Kennedy while satisfying the needs of the everyday work woman. Care Instructions: Machine wash cold, with like colors, tumble dry low. Fiber Content: Shell: 100% Ralph Lauren twill cotton Lining: 100% Leopard Suggested Retail Price: $129.00
  23. 23. The Jackie Skirt Garment Analysis Fabric Construction Twill Weave Seam Superimposed, Plain Seam Finish 500 overedge Hem Finish Folded Shaping Devices Gores Garment Silhouette Straight Garment Closure Side Hidden Zipper Garment Length Knee Length Location of Interfacing Waist band Location of Linings Throughout Waistline Natural Neckline/Collar N/A Sleeves/Cuffs N/A Pocket(s) N/A
  24. 24. The Jackie Skirt Materials Cost Item Cost/Required Amount Total Fabric $23 yd/2 yds $30.00 Zipper $7/ 1 needed $7.00 Thread $2 per spool $2.00 $19.50 Materials Cost ($39.00/2=19.50) $64.35 Wholesale Price (19.50*330%=64.35)

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