Relate briefing november 2010


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Relate briefing november 2010

  1. 1. Project briefing November 2010
  2. 2. RELATE is fully funded under the European Commission's Research programme 'Science in Society' (FP7–SIS). This is a four-way process:  To promote EU research  While helping the general public to understand cutting- edge research  To train journalists  While helping scientists learn how to interact with the media... PROJECT DESCRIPTION
  3. 3. PARTNERS EJC, the European Journalism Centre, The Netherlands, is an independent, international, non-profit institute dedicated to the highest standards in journalism. ENEA is an Italian public research body operating in the fields of energy, the environment and new technologies. EPFL is one of the two Ecoles Polytechniques Fédérales in Switzerland. TÜBITAK is the Turkish governmental agency for science research and development. COORDINATOR: MINERVA Consulting & Communication, Belgian PR Agency specialised in European research related projects. PARTNERS:
  4. 4. BACKGROUND: WHY ARE WE HERE?  In general, people are either afraid or don't care about research because they don't understand it  Scientists often speak in technical jargon, which needs 'translating'  Journalists tend to over-simplify complex research, widening the gap in understanding
  5. 5. MEDIA: CHEERLEADERS OR WATCHDOGS? Science and journalism are not alien cultures... They are built on the same foundation...that conclusions require evidence; that the evidence should be open to everyone; and that everything is subject to question... And whether it's directed towards an experiment or a breaking news story, each can appreciate the other's critical eye. Nature Magazine June 2009
  6. 6. TASKS  Write a daily blog in English on the RELATE project website – WIKI platform  Produce an article or audio-visual production in your own language based on your study tour and upload it to the platform  Look for editors willing to publish your article or material  RELATE partners will support you but this is a real challenge for you to look for an editor by yourself and to start your career with unique material. Few people have the chance to go inside a lab, interview and take pictures, videos.
  7. 7. WHAT ARE WE NOT HERE TO DO?  Act as public relations officers: we're not here to write press releases.  Why? For our own CREDIBILITY  Project = REsearch LAbs for TEaching Journalists  Editors won't publish PR.
  8. 8. ALSO REMEMBER...  We are not here as undercover journalists  Or to write sensationalist articles  Please note which briefings are off-the-record  Respect the lab rules and journalism ethics (included in the briefing already sent to you)  Learn best practice and worst practice...
  10. 10. ULTIMATELY, WE'RE HERE TO...  'Translate' the complex language of science  Explore all sides of the issue: the commercial benefits as well as the social impacts  Explore the personal angle: Who benefits? How do the researchers work? What drives them?  Get people talking through intellectual curiosity or individual empathy
  11. 11. AWARD An award will be given to the most outstanding publication (audiovisual or paper based publication): HD Handycam The most successful students will participate in the final project meeting in Brussels in January 2011. The final workshop in Brussels with project partners, representatives from media and the research labs, a group of the best RELATE students and EC officials, sector experts With the aim to:  examine the results achieved and to weigh up the feasibility of similar projects in the future.  provide recommendations based on feedback from students and researchers (experiences, difficulties, opinions, etc.).  pave the way to future projects, informing students and researchers, the project management team and European Commission.
  13. 13. Hinano Spreafico PROJECT COORDINATOR Skype user: hinano.spreafico Minerva C & C: THANK YOU FOR LISTENING Howard Hudson Editor European journalism Centre: