PAS - Radio Industry Snapshot - Jan 2012

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PAS - Radio Industry Snapshot - Jan 2012

  1. 1. Media Miles Radio Industry Report − January 2012 Snapshot • Milk topped the advertising followed by Telecom and Food in January 2012. • Nestle Pakistan was the top advertiser • Nestle Everyday was the top advertised brand TOP 10 CATEGORIES Top 10 Categories contributed 73.4% of the total Ad Volume. LM TM CATEGORIES (MINS) (%) 6 1 Milk 18.2 1 2 Telecom 13.0 - 3 Food 11.6 2 4 Financial Institutions 8.5 - 5 Shampoos 6.3 5 6 Hotel & Restaurant 3.9 - 7 Computers 3.3 - 8 Cosmetics 3.2 - 9 Beverages 2.7 - 10 Government 2.7 TM=This month / LM= Last month
  2. 2. Media Miles Radio Industry Report − January 2012 TOP 10 ADVERTISERS Only 4 of the top advertisers belong to Telecom Sector LM TM ADVERTISERS (MINS) (%) 6 1 Nestle Pakistan 23.4 - 2 Unilever Pakistan 11.1 1 3 Ufone GSM 6.0 - 4 OLX 3.1 - 5 Faysal Bank Ltd 3.0 - 6 China Mobile 2.7 7 7 McDonald’s 2.4 - 8 PTCL 2.4 4 9 Telenor 2.3 10 10 Engro Foods 2.1 TM=This month / LM= Last month TOP 10 BRANDS 2 of the top 10 brands belong to Telecom Sector 3 of the top 10 belong to Nestle LM TM BRANDS (MINS) (%) - 1 Nestle Everyday 9.0 1 2 Ufone GSM 6.0 - 3 Nestle Nido 5.8 - 4 Nestle Cerelac 4.1 - 5 Sunsilk Shampoo 3.5 - 6 OLX 3.1 - 7 Faysal Bank 3.0 - 8 Zong 2.7 - 9 Knorr Noodles 2.7 - 10 Nestle Pure Life 2.5 TM=This month / LM= Last month
  3. 3. Media Miles Radio Industry Report − January 2012 TIME BAND SHARE Morning, Evening and Night time attracted more advertisers throughout all cities. Time Band Share 35,188 12,352 10,387 9,038 32,020 34,026 19,389 1,306 1,297 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000M orning HouseShow /Lifestyle Afternoon DrivePre-Drive Tim e Drive Tim eEveningLateEvening NightTim e EarlyNight LateNight Advt. Mins CITY-WISE SHARE Karachi has the maximum share of advertising City-wise Share Karachi 44% Lahore 31% Islamabad 25%
  4. 4. Media Miles Radio Industry Report − January 2012 BRAND CLUTTER Lahore has the maximum share of advertising 132 138 118 105 110 115 120 125 130 135 140 Karachi Lahore Islamabad Brand Clutter No. of Ads AVG. NOs of Ads per Day An average of 2,266 ads were aired on Karachi FM Stations per day 2,266 1,606 1,295 0 1,000 2,000 3,000 Karachi Lahore Islamabad No. of Ads / Day No. of Ads About Media Miles: Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 21 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) info@mediamiles.biz 10- Cantt Board Plaza, Tufail road, Lahore Cantt, Pakistan 042 - 36686171

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