Chapter 3 inside the entrepreneurial mind from ideas

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Chapter 3 inside the entrepreneurial mind from ideas

  1. 1. CHAPTER 3 THE CREATIVE PROCESS Step 1 Preparation -Involves getting the mind ready for creative thinking Step 2 Investigation -requires the individual to develop a solid understanding of the problem or decision Step 3 Transformation -Involves viewing the similarities and the differences among the information collected Step 4 Incubation -Allows the sub conscious mind m to reflect on the information collected. Step 5 Illumination-occurs at some point during the incubation stage when a spontaneous breakthrough causes ‘the light bulb to go on’ Step 6 Verification -Involves validating the idea as accurate and useful Step 7 Implementation -Involves transforming the ideas into a business reality
  2. 2. CHAPTER 3TECHNIQUES FOR IMPROVING THE CREATIVE PROCESS Brainstorming Mind Mapping Force Field analysis Triz Rapid prototypingHome work- Define and give a sample of all the techniques on the above. Last submission date 25/10/2011. Format in writing.
  3. 3. CHAPTER 3INTELLECTUAL PROPERTY: PROTECTING YOUR IDEAS Patents A patent is a form of intellectual property. It consists of a set of exclusive rights granted by a sovereign state to an inventor or their assignee for alimited period of time in exchange for the public disclosure of an invention
  4. 4. CHAPTER 3INTELLECTUAL PROPERTY: PROTECTING YOUR IDEAS Trademark A trademark, trade mark, or trade-mark[1] is a distinctive sign or indicator used by an individual, business organization, or other legalentity to identify that the products or services toconsumers with which thetrademark appears originate from a unique source, and to distinguish its products or services from those of other entities.
  5. 5. CHAPTER 3INTELLECTUAL PROPERTY: PROTECTING YOUR IDEAS Service Mark A service mark or servicemark is a trademark used in some countries, notably the United States, to identify a service rather than a product.[1] When a service mark is federally registered, the standardregistration symbol ® or "Reg U.S. Pat & TM Off" may be used (the same symbol is used to mark registered trademarks). Before it is registered, it is common practice (with some legal standing) to use the service mark symbol
  6. 6. CHAPTER 3INTELLECTUAL PROPERTY: PROTECTING YOUR IDEAS Trade dressThe unique combination of elements that a company uses to create a product’s image and to promote it.
  7. 7. CHAPTER 3INTELLECTUAL PROPERTY: PROTECTING YOUR IDEAS CopyrightsAn exclusive right that protects the creators of original works ofauthorship such as literary, dramatic, musical and artistic works.

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