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Presentación Ricardo Alonso - eCommerce Day Ecuador 2015

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Diapositivas presentadas por Ricardo Alonso​, E.V.P eCommerce Falabella, en el eCommerce Day Ecuador 2015 en la plenaria "KEYNOTE ECOMMERCE I: RETAIL DEL FUTURO: LOS PRINCIPALES RETOS Y DESAFÍOS DELCOMERCIO MINORISTA EN ECUADOR.".

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Presentación Ricardo Alonso - eCommerce Day Ecuador 2015

  1. 1. 3
  2. 2. 4 Ganador 3 años consecutivos categoría Retail
  3. 3. Colombia: Marketshare F.com: 21% Perú: Marketshare F.com: 38% Chile: Marketshare 51% Argentina: Marketshare F.com: 12% Fuentes: Forrester Research: Latin America Online Retail Forecast 2011 – 2016 Marketshare F.com: GFK Marketshare países donde opera Falabella.com Market Share Falabella.com
  4. 4. 6
  5. 5. El consumidor está cambiando
  6. 6. Valora más el tiempo, su tiempo
  7. 7. Más el tiempo para su familia
  8. 8. Millenials: Me, myself, and I
  9. 9. Consumidor hiperconectado
  10. 10. El consumidor ya no es lineal 13
  11. 11. Amazon entró a Brasil en mar-2012 y a México en Junio del 2015 Retailers globales hablando español y vendiendo en moneda local Pure Players especialistas Fondos de inversión + Venture Capital con agresiva entrada invirtiendo en Pure Players • Retailers tradicionales están reaccionando B2W (Americanas) invirtiendo US$ 495 mm en Tecnología Nova (Pan de Azúcar + Casas Bahía) desarrollando Market Place Walmart.com.br hizo spin off de Walmart stores y lanzó su Marketplace • Nuevos competidores entrando a la región El escenario competitivo regional está cambiando rápidamente Con nuevos competidores entrantes y retailers tradicionales intentando hacer lock-in
  12. 12. Retailers están enfrentándose a una serie de desafíos y oportunidades a partir que internet y la tecnología están transformando los hábitos de consumo y por ende los modelos de negocio
  13. 13. • Showrooming  mayor competitividad • Reducción de m2 en categorías mejor penetradas por internet • Canibalización • Baja de venta x m2 • Proyectos menos rentables • Tienda como fuente de abastecimiento • Personal dedicados a picking • Inmobilizar m2 de trastienda / andenes a proceso de crossdock y despacho • Instalar sistemas de administración de mercadería (WMS) • Stock disponible cross channel • Drive-thru / espacios para C&C • Intervenir espacio de trastienda / mall para tener mejor accesibilidad • Marketing en tiempo real • “Always on” …driving “always consuming” • Móvil  tiempo real  cupones • Transferir personal de la tienda a dedicación del canal online • C&C con FTEs x tienda • Kioscos, según categoría y tienda • Fuerza de venta más capacitada – Clientes más informados y con rápido acceso a tener comentarios de clientes y especificaciones técnicas • Logística inversa en tiendas Impacto en el mundo físico
  14. 14. Showrooming
  15. 15. Last Mille / Locker Box
  16. 16. Deliverys en rangos de 1 hora
  17. 17. Products should be never out of stock. Retailers can ship items located in stores yo enhance the costumer satisfaction
  18. 18. Shopping should be an experience
  19. 19. Your margin is my opportunity
  20. 20. Contacto: Ricardo Alonso R. CEO Latam Falabella.com Rosas 1665, Santiago, Chile F: 56 2 3802089 ralonso@falabella.cl Retailing in the 21st Century: It's Not About Selling More "Things“. It’s All About The Shopping Experience MUCHAS GRACIAS!

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