© Copyright 2014 Mark Bonnell & Modyo SpA
Innovación + E-commerce
© Copyright 2014 Mark Bonnell & Modyo SpA
Mark Bonnell
mark@modyo.com
www.modyo.com
Tel. +562 587 1810
Cel. +56984398908
S...
© Copyright 2014 Mark Bonnell & Modyo SpA
• Aumentar Conversión + Incrementar
Rentabilidad.
• Mejorar la experiencia de co...
© Copyright 2014 Mark Bonnell & Modyo SpA
Clientes
• Entel (Telecom)
• Puma (Apparel)
• Duoc UC (Education)
• BCI (Bank)
•...
© Copyright 2014 Mark Bonnell & Modyo SpA
Core
Planes de Medición
Medir lo que funciona y no funciona.
© Copyright 2014 Mark Bonnell & Modyo SpA
Concepto
Google Analytics como plataforma de
medición.
“The Measurement Plan”
© Copyright 2014 Mark Bonnell & Modyo SpA
Analytics Simple
© Copyright 2014 Mark Bonnell & Modyo SpA
Analytics con
Plan de Medición
• Ejemplos
–Conversion.
–Event tracking.
–Groupin...
© Copyright 2014 Mark Bonnell & Modyo SpA
Analytics con
Plan de Medición
Análisis de acciones en Página
Clicks en Elemento...
© Copyright 2014 Mark Bonnell & Modyo SpA
Analytics con
Plan de Medición
• Factores de Éxito
–No tener muchas metas.
–Un e...
© Copyright 2014 Mark Bonnell & Modyo SpA
Core
Engagement
Flujos de Interacciones Inteligentes
© Copyright 2014 Mark Bonnell & Modyo SpA
Core
Experience
ETDBW = Easy to do business with.
© Copyright 2014 Mark Bonnell & Modyo SpA
Concepto
Crear soluciones que funcionan
transversalmente en computadores, tablet...
© Copyright 2014 Mark Bonnell & Modyo SpA
© Copyright 2014 Mark Bonnell & Modyo SpA
Rethinking
The Movie Experience
Caso.
© Copyright 2014 Mark Bonnell & Modyo SpA
Oportunidad
A nadie le gusta la fila…
Oportunidad = Mobile
© Copyright 2014 Mark Bonnell & Modyo SpA
Web
© Copyright 2014 Mark Bonnell & Modyo SpA
Mobile
Responsive
© Copyright 2014 Mark Bonnell & Modyo SpA
© Copyright 2014 Mark Bonnell & Modyo SpA
© Copyright 2014 Mark Bonnell & Modyo SpA
© Copyright 2014 Mark Bonnell & Modyo SpA
© Copyright 2014 Mark Bonnell & Modyo SpA
© Copyright 2014 Mark Bonnell & Modyo SpA
© Copyright 2014 Mark Bonnell & Modyo SpA
© Copyright 2014 Mark Bonnell & Modyo SpA
© Copyright 2014 Mark Bonnell & Modyo SpA
Rethinking
The Phone Experience
Caso.
© Copyright 2014 Mark Bonnell & Modyo SpA
Oportunidad
A nadie le gusta llamar a un call center
o perder tiempo explicando ...
© Copyright 2014 Mark Bonnell & Modyo SpA
E-commerce User Experience
© Copyright 2014 Mark Bonnell & Modyo SpA
E-commerce User Experience
© Copyright 2014 Mark Bonnell & Modyo SpA
E-commerce User Experience
© Copyright 2014 Mark Bonnell & Modyo SpA
E-commerce User Experience
© Copyright 2014 Mark Bonnell & Modyo SpA
Concepto
Un lugar central de interacción
inteligente.
“The Me Page”
© Copyright 2014 Mark Bonnell & Modyo SpA
E-commerce User Experience
© Copyright 2014 Mark Bonnell & Modyo SpA
E-commerce User Experience
© Copyright 2014 Mark Bonnell & Modyo SpA
Soporte
Flujos de interacción inteligentes.
• E-commerce
• Soporte
• Contenidos
...
© Copyright 2014 Mark Bonnell & Modyo SpA
Front End
© Copyright 2014 Mark Bonnell & Modyo SpA
Front End
© Copyright 2014 Mark Bonnell & Modyo SpA
Back End
© Copyright 2014 Mark Bonnell & Modyo SpA
1. Measurement Plan
2. Engagement
3. Experience
4. The Me Page
5. Multi-Disposit...
© Copyright 2014 Mark Bonnell & Modyo SpA
Mark Bonnell
mark@modyo.com
www.modyo.com
Tel. +562 587 1810
Cel. +56984398908
S...
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Presentación Mark Bonnell - eCommerce Day Santiago 2014

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Diapositivas presentadas por Mark Bonnell, CEO de Modyo, en el eCommerce Day Santiago 2014 en el taller temático Emprendimiento Digital "ANÁLISIS DE CASOS DE INNOVACIÓN EN ECOMMERCE EN CHILE Y LA REGIÓN".

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Presentación Mark Bonnell - eCommerce Day Santiago 2014

  1. 1. © Copyright 2014 Mark Bonnell & Modyo SpA Innovación + E-commerce
  2. 2. © Copyright 2014 Mark Bonnell & Modyo SpA Mark Bonnell mark@modyo.com www.modyo.com Tel. +562 587 1810 Cel. +56984398908 Skype: mark.modyo Contact.
  3. 3. © Copyright 2014 Mark Bonnell & Modyo SpA • Aumentar Conversión + Incrementar Rentabilidad. • Mejorar la experiencia de compra a través de innovación en marketing online, mobile y redes sociales Temas
  4. 4. © Copyright 2014 Mark Bonnell & Modyo SpA Clientes • Entel (Telecom) • Puma (Apparel) • Duoc UC (Education) • BCI (Bank) • Virgin Mobile (Telecom) • Copec (Oil & Gas) • Nestle (Consumer Goods) • AutomovilClub (Services) • Cinemark (Entertainment) • Mutual (Employee Safety) • VTR (Media + Telecom) • Laureate (Education) • Puma.com (Brasil, Mexico, Argentina, Chile) • SmithOptics (Brasil, Mexico, Argentina, Chile) • VirginMobile LatAm (Chile + Colombia) • LabSSJ (Brasil) • Mercado Libre (Brasil) • Cinemark Global Health Education (USA) • SmallCapPower.com (Canada) • PharmaSuisse (Switzerland) CHILE INTERNACIONAL
  5. 5. © Copyright 2014 Mark Bonnell & Modyo SpA Core Planes de Medición Medir lo que funciona y no funciona.
  6. 6. © Copyright 2014 Mark Bonnell & Modyo SpA Concepto Google Analytics como plataforma de medición. “The Measurement Plan”
  7. 7. © Copyright 2014 Mark Bonnell & Modyo SpA Analytics Simple
  8. 8. © Copyright 2014 Mark Bonnell & Modyo SpA Analytics con Plan de Medición • Ejemplos –Conversion. –Event tracking. –Grouping & Filters. Resultado = Mejor Diseño y Decisiones
  9. 9. © Copyright 2014 Mark Bonnell & Modyo SpA Analytics con Plan de Medición Análisis de acciones en Página Clicks en Elementos Principales
  10. 10. © Copyright 2014 Mark Bonnell & Modyo SpA Analytics con Plan de Medición • Factores de Éxito –No tener muchas metas. –Un equipo dedicado, capacitado y consistente. –Conocimiento técnico y del negocio digital.
  11. 11. © Copyright 2014 Mark Bonnell & Modyo SpA Core Engagement Flujos de Interacciones Inteligentes
  12. 12. © Copyright 2014 Mark Bonnell & Modyo SpA Core Experience ETDBW = Easy to do business with.
  13. 13. © Copyright 2014 Mark Bonnell & Modyo SpA Concepto Crear soluciones que funcionan transversalmente en computadores, tablet y celulares. • Responsive Design • Html5 + CSS3
  14. 14. © Copyright 2014 Mark Bonnell & Modyo SpA
  15. 15. © Copyright 2014 Mark Bonnell & Modyo SpA Rethinking The Movie Experience Caso.
  16. 16. © Copyright 2014 Mark Bonnell & Modyo SpA Oportunidad A nadie le gusta la fila… Oportunidad = Mobile
  17. 17. © Copyright 2014 Mark Bonnell & Modyo SpA Web
  18. 18. © Copyright 2014 Mark Bonnell & Modyo SpA Mobile Responsive
  19. 19. © Copyright 2014 Mark Bonnell & Modyo SpA
  20. 20. © Copyright 2014 Mark Bonnell & Modyo SpA
  21. 21. © Copyright 2014 Mark Bonnell & Modyo SpA
  22. 22. © Copyright 2014 Mark Bonnell & Modyo SpA
  23. 23. © Copyright 2014 Mark Bonnell & Modyo SpA
  24. 24. © Copyright 2014 Mark Bonnell & Modyo SpA
  25. 25. © Copyright 2014 Mark Bonnell & Modyo SpA
  26. 26. © Copyright 2014 Mark Bonnell & Modyo SpA
  27. 27. © Copyright 2014 Mark Bonnell & Modyo SpA Rethinking The Phone Experience Caso.
  28. 28. © Copyright 2014 Mark Bonnell & Modyo SpA Oportunidad A nadie le gusta llamar a un call center o perder tiempo explicando por teléfono. Oportunidad = Auto-Servicio + Fácil
  29. 29. © Copyright 2014 Mark Bonnell & Modyo SpA E-commerce User Experience
  30. 30. © Copyright 2014 Mark Bonnell & Modyo SpA E-commerce User Experience
  31. 31. © Copyright 2014 Mark Bonnell & Modyo SpA E-commerce User Experience
  32. 32. © Copyright 2014 Mark Bonnell & Modyo SpA E-commerce User Experience
  33. 33. © Copyright 2014 Mark Bonnell & Modyo SpA Concepto Un lugar central de interacción inteligente. “The Me Page”
  34. 34. © Copyright 2014 Mark Bonnell & Modyo SpA E-commerce User Experience
  35. 35. © Copyright 2014 Mark Bonnell & Modyo SpA E-commerce User Experience
  36. 36. © Copyright 2014 Mark Bonnell & Modyo SpA Soporte Flujos de interacción inteligentes. • E-commerce • Soporte • Contenidos • Perfilamiento • Foros
  37. 37. © Copyright 2014 Mark Bonnell & Modyo SpA Front End
  38. 38. © Copyright 2014 Mark Bonnell & Modyo SpA Front End
  39. 39. © Copyright 2014 Mark Bonnell & Modyo SpA Back End
  40. 40. © Copyright 2014 Mark Bonnell & Modyo SpA 1. Measurement Plan 2. Engagement 3. Experience 4. The Me Page 5. Multi-Dispositivo Resumen.
  41. 41. © Copyright 2014 Mark Bonnell & Modyo SpA Mark Bonnell mark@modyo.com www.modyo.com Tel. +562 587 1810 Cel. +56984398908 Skype: mark.modyo Contact us.

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