1. Nassir Samatar
Vice President of Engineering,
Wasoko
Linkedin

2. Executive leadership
experience in a dazzling array of
industries. Nassir brings not just
expertise but a delightful
sprinkle of personality to
the table.
Nassir stands out in his magical ability to
blend technical wizardry with good old
entrepreneurial spirit.
Currently oversees Wasoko's global
engineering teams operating across Africa
and in India.
His secret ingredient: He is not just about suits
and boardrooms. He's got that special
touch that makes leadership feel like a
friendly chat over a cup of coffee.

3. Our mission is to help
communities across Africa
get more for less
Wasoko is leading B2B e-commerce across Africa
by supplying essential goods and financing to local
merchants, increasing their affordability and
accessibility.
About Wasoko

4. Why Africa?
More Africans will be born in the next 10
years than in China, India, Brazil, and
Mexico combined
Africa will have more people living in cities than
any other region by 2040
0
200
400
600
1,000
1,200
800
Africa
China
India
Latin America
Europe
North America
Median Age: teens twenties thirties forties
Urban Population in Millions
Source: Harnessing Urbanization To End Poverty And Boost Prosperity In Africa (The World Bank, September 2013)

5. Digital Commerce
Onboarding:
Steps to implement and develop a
successful online store

6. What is digital commerce onboarding?
● Digital commerce onboarding is the
process of assisting new customers to
begin using your online store.
● This involves providing the necessary
guidance and resources for account
creation, making purchases, and
tracking orders.
Introduction
Importance of digital commerce
onboarding
● Streamlined setup and equips
businesses with essential resources
● Prioritized customer experience for
lasting satisfaction and loyalty
● Improved customer satisfaction and
retention

7. Self Service Platforms
Provides customers with the information and
resources they need to get started on their
own.
Increases customer confidence in managing
their own accounts, promoting customer
loyalty and brand advocacy.
Lowers operational costs for businesses.
Types of Digital Commerce Onboarding Platforms
Assisted Platforms
Provides one-on-one support from a
customer service representative.
Contributes to an overall improved user
experience by offering real-time assistance
to customers.
Personalized guidance and enhanced
support results to higher conversion rates.

8. Benefits
Improved customer satisfaction
A smooth onboarding experience sets the tone for a positive
customer relationship.
Increased customer retention
Effective onboarding sets a positive tone for the customer's
relationship with your brand.
Reduced customer support costs
When customers can find the information they need easily, it
reduces the workload on your staff.
Increased sales
User-friendly onboarding experience leads to higher conversion
rates and increased sales revenue.
Improved efficiency
Onboarding platforms can automate and streamline many tasks,
allowing you to focus on its core business.

9. Challenges
The cost of the platform
Implementing a digital commerce onboarding platform can involve upfront costs, such
as license fees, customization expenses, and potentially hiring staff to manage and
optimize the platform.
Need for ongoing maintenance and updates
Monitoring and fine-tuning automation sequences, refreshing content to keep it
relevant, and addressing any technical issues that may arise can strain
resources and necessitate dedicated personnel.
Time and resources needed
Selecting the right platform, customizing it to meet your specific needs, creating and
uploading content, and setting up automation workflows can be time and resource-
intensive.

10. Choosing the right platform for your business
Customer
Support
Find
comprehensive
support resources
like documentation
and tutorials for
help with platform
usage and
troubleshooting.
Payment
Gateways
Evaluate various
payment options
and their
compatibility
with your target
markets.
SEO
Friendliness
Pick a platform
that supports SEO
strategies to
improve search
engine visibility
and organic traffic.
Data and
Security
Ensure strong
security features,
with relevant
certificates and
data encryption,
to protect your
business and
customer data.
Flexibility
Opt for a
platform that
easily adapts to
changing
business needs,
integrates with
tools, and offers
responsive
design options.
Scalability
Choose a scalable
platform for your
business to
handle increased
traffic and
transactions
smoothly.

11. Steps involved in implementing a digital commerce
onboarding platform
1
Choose a platform that
meets your business needs
The platform should effectively support
your goals for customer onboarding.
3
Customize the platform to
your branding
Customization helps establish brand
recognition and trust among customers.
5
Test the platform
Test the platform's functionality, user
interface, and automation workflows.
2
Create and upload
relevant content
Develop engaging content that
educates and guides new
customers through the onboarding
process.
4
Set up automation
Send automated welcome emails,
trigger onboarding sequences,
and segment customers based on
their preferences.

12. Shopify: is a popular e-commerce website builder that small businesses can use to build online stores or sell
products on third-party marketplaces or social media. (self-service & assisted platforms)
● Advantages: Easy to use, extensive features, mobile-friendly, and hosted.
● Disadvantages: Limited customization (advance: technical knowledge), transaction fees, costly for large
businesses than other platforms.
WooCommerce (WordPress Plugin): is an e-commerce plugin that works with WordPress. Turns your
WordPress website into an online store, where you can sell products. (self-service platform)
● Advantages: Quick launch, customizable, SEO-friendly, scalable, and large community support
● Disadvantages: Hosting required, technical expertise needed (advance customization), & plugin
compatibility issues
Magento: is a flexible and powerful e-commerce platform that gives merchants control over their online store,
with powerful marketing, SEO, and catalog management tools. (assisted platform)
● Advantages: Highly customizable, SEO, scalable, feature-rich, and powerful marketing tool.
● Disadvantages: Complex (steeper learning curve), expensive, requires dedicated hosting and
maintenance, can be slow (knowledge required).
Platform examples

13. A successful online
business is evident
from what its
customers’ say about
the brand.