1. Michael Poor
Senior Manager, Nextrade Group
linkedin.com/in/michael-poor-1196a711

2. Global Ecommerce Setting

3. • Revenue in the eCommerce market is projected to reach
US$3.64tn in 2023.
• Revenue is expected to show an annual growth rate
(CAGR 2023-2027) of 11.17%, resulting in a projected
market volume of US$5.56tn by 2027
• In the eCommerce market, the number of users is
expected to amount to 5.3bn users by 2027.

4. Ecommerce in Kenya

5. Pros
• Top 5 fastest growing ecommerce economies in SSA
• Young, digitally savvy workforce
• Significant adoption of digital technologies and platforms
• Dedicated government policy favorable to ecommerce
growth
• Amazing enterprising ecommerce ecosystem as we see
today!

6. Challenges
• Ecommerce limited primarily to urban areas
• Shipment logistics and last mile delivery are costly
• Limited access to finance (particularly for MSMEs)
• Emerging cybersecurity challenges
• Businesses call for better access to talent for ecommerce

7. Ecommerce in Africa

8. Pros
• Young, digitally savvy population - ready users and
developers of digital technologies
• Significant supply of labor for tech jobs
• 2022-23: Record tech investment in the continent
• AfCFTA = regional policy favorable to ecommerce

9. Challenges
• ICT infrastructure and access
• Fragmented digital policies across African nations
• Limited digital literacy among consumers and MSMEs
• High shipping costs - in part due to arcane customs
procedures and limited competition in logistics services