1. A digital address solution for mobile devices to
empower Africa’s future in the digital economy

2. WWho are we ?
● Bawbab Technologis is a Seattle based Software pltaform developer of DAI
(Digital Addressing Infrastructure) & logistics for last mile delivery
● We are a Microsoft Strategic partner focussed on serving ten of the largest
cities in Africa starting with Nairobi
● We have recently signed a $15M MOU with Nairobi City County Govt. to
implement the DAI Solution

3. AFRICA’S INFRASTRUCTURE PROBLEMS
❖ Lack of national addressing system
- Reliance on physical landmarks and non-standard descriptions
- Deliveries require constant contact with customers for enroute
descriptions/corrections
❖ Last mile delivery challenges
- Last-mile delivery costs exceed 35-55% of TOTAL transportation costs
❖ We CANNOT unlock digital commerce unless a DAI*
is implemented
Copyright © BAW BAB. 2023. All Rights Reserved

4. ADVANTAGES OF DAI
• Drivers/Riders will no longer need directions from customers while en-route
• Reduce cost & multiple touches for LMD (last mile delivery)
• On-time delivery guaranteed
• DHL and UPS to expand their footprint in Africa
• Remove a major barrier for multi-national companies such as Walmart & Amazon
Copyright © BAW BAB. 2023. All Rights Reserved

5. FOCUS ON THE TEN LARGEST CITIES IN AFRICA
The Kenyan e-ecommerce market will
exceed $3.2B by 20231
Baw Bab has signed a $15M agreement
with the Nairobi City County to provide a
DAI Navigation system for Nairobi
Nairobi will be the first city implemented
Copyright © BAW BAB. 2023. All Rights Reserved
1
Statista market insight report

6. COMPETITIVE LANDSCAPE
Copyright © BAW BAB. 2023. All Rights Reserved
BAW BAB ADVANTAGES:
● Accurate mapping & navigation
● First-to-market African DAI
● DAI features to be made available to
other companies as an SDK
● On-time delivery guarantee
● Cost reductions via elimination of
multiple touches

7. DAI ALGORITHM
Copyright © BAW BAB. 2023. All Rights Reserved
Unpaved streets with
no name will be
assigned a digital
address
Algorithm associates
street names with
visuals of nearby
stationary objects*
DAI uses phone location signal
(GPS) to augment driving
direction
ALL household
mobile phone
numbers
associated with
DAI addresses
*
Similar to Google Street View

8. QUESTIONS?
Email:geoffreys@bawbab.us
Phone: (722) 530-188
Web: https://www.bawbab.us/