We often hear this question from plastic surgeons: "I don't have much time for social media. Which channel should I focus on?" This slideshow describes three steps needed to best answer this question. We also rated the most popular social media channels based on optimal use and required time investment.

1. The Best Social Media Channels
for Plastic Surgeons

2. “I don’t have much
time for social media.
Which channel should
I focus on?”
Q:
“It depends, how do
you define social
media success?”
A:

3. Develop Your Definition of
Social Media Success
➔ I have enhanced connections with
colleagues and industry leaders
➔ I am always on top of advances in
the industry
➔ My patients are actively engaged
with my social media channels
➔ I regularly get new patients from
social media
Step 1:

4. 4 Ways Plastic Surgeons Use
Social Media
Professional Networking
Patient Education
Academic News & CE
Patient Marketing
Which of these uses are MOST important to you?

5. Professional
Networking
Academic
News & CE
Patient
Education
Patient
Marketing
Facebook
Google+
Instagram
LinkedIn
Twitter
YouTube
Social Media Channels Rated by Use

6. Determine the Amount of
Time You Can Regularly
Commit to Social Media
➔ How regularly will you check your
social media account(s)?
➔ Do you already turn to social media
to find news in your industry?
➔ Do you have an employee or firm
managing your social media activity?
Step 2:
Be honest with yourself before you get started!

7. Profile
Set-Up
Monitoring
Frequency
Posting
Frequency
Content
Creation
Facebook
Google+
Instagram
LinkedIn
Twitter
YouTube
Social Media Channels
Rated by Time Investment

8. Pick No More Than Two
Channels to Start
➔ Allow yourself the time to dive deep
into the social media channels you
select
➔ Avoid starting and stopping social
media activity because this
negatively impacts your social media
credibility
Step 3:
Choose wisely.

9. Facebook for Plastic Surgeons
Professional Networking
Academic News & CE
Patient Education
Patient Marketing
Pro: Massive network with 1.04 billion daily active users
Con: Nudity filters may impact posting & advertising efforts
Best for: Patient interaction and gathering online reviews
Source: 2/24/16 Facebook Website http://newsroom.fb.com/company-info/
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Use Rating
Time Rating

10. Google+ for Plastic Surgeons
Professional Networking
Academic News & CE
Patient Education
Patient Marketing
Pro: SEO benefits
Con: Relatively small active network of 111 million users
Best for: Staking your claim in the “Google-sphere”
Use Rating
Time Rating
Source: 4/23/15 Forbes “Has Google+ Really Died?”
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation

11. Instagram for Plastic Surgeons
Pro: Plastic surgery and Instagram go hand-in-hand
Con: Requires daily maintenance
Best for: Marketing to prospective and current patients
Use Rating
Time Rating
Source: 2/15/16 Examiner “Plastic surgery on the rise among millennials fueled
by Instagram”
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Professional Networking
Academic News & CE
Patient Education
Patient Marketing

12. LinkedIn for Plastic Surgeons
Pro: World’s largest professional network on the Internet
Con: Building profile & creating published content takes time
Best for: Connecting with colleagues and professional groups
Use Rating
Time Rating
Source: 2/24/16 LinkedIn Website https://press.linkedin.com/about-linkedin
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Professional Networking
Academic News & CE
Patient Education
Patient Marketing

13. Twitter for Plastic Surgeons
Pro: Engage with industry leaders across the globe in real-time
Con: Requires daily maintenance
Best for: Locating, contributing to, and sharing industry news
Use Rating
Time Rating
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Professional Networking
Academic News & CE
Patient Education
Patient Marketing

14. YouTube for Plastic Surgeons
Pro: World’s second largest search engine
Con: Quality video content creation can be time consuming
Best for: Marketing to prospective and current patients
Use Rating
Time Rating
Source: 7/24/15 Search Engine Land “YouTube Ranking Factors: Getting Ranked in the
Second Largest Search Engine”
Profile Set-Up
Monitoring Frequency
Posting Frequency
Content Creation
Professional Networking
Academic News & CE
Patient Education
Patient Marketing

15. Determine Where You Stand
➔ If your goal is generating business via
social media, ensure that your
website is optimized to convert
activity into patients
➔ Choose strategies that match your
commitment level
Step 4:

16. Social Media is One Piece of Your
Online Marketing Ecosystem
Social media channels rely on your practice's online marketing foundation to
convert activity into patients.

17. Social Media Time Commitment Continuum
The wonderful thing about social media is that plastic surgeons can utilize the
networks even if unable to commit significant time.

18. Which Social Media Channel
is Best for Plastic Surgeons?
Step 1:
Step 2:
Step 3:
Develop Your Definition of
Social Media Success
Determine the Amount
of Time You Can Regularly
Commit to Social Media
Pick No More Than
Two Channels to Start
Step 4: Determine Where You Stand on
Infrastructure & Commitment

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