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Juste un Goût                         de Bad Buzz                            :-) :-( :-o                                  ...
Jérôme DEISS                        Social Media and E-reputation Manager                        AFPA : Association de For...
http://www.laredoute.fr/ProductDetail/ImagePopUp.aspx?url=%2F%2Fmedia.laredoute.fr%2FProduct%2FEUHDPICTURES               ...
http://www.laredoute.fr/ProductDetail/ImagePopUp.aspx?url=%2F%2Fmedia.laredoute.fr%2FProduct%2FEUHDPICTURES               ...
Temps de cuisson                        5 janvier                         17h17                         16H00 Fin du Buzz ...
Recette de cuisine d’un Buzz                        une marque                    des canaux                              ...
Good Buzz                                        La marque x3 les                        +4000 fans   conversations sur le...
Bof buzz                        Pas de réel effet positif sur Twitter, pas de                        désabonnements.      ...
Modification             de la recette de l’effet Streisand au mème                                                     Jér...
Partage                 de la recette                                        Jérôme DEISS - Social Média Manager - Twitter...
L’addition              s’il vous plait !                                            A                                    ...
Les leçons                          1. Le Buzz peut venir à tout moment                          2. Etre en veille constan...
Conseil                                            soi                                         de                         ...
Webographie                        Pourquoi la “crise” de La Redoute n’a aucune importance ? par                        Gr...
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Juste un goût de Bad Buzz

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Intervention du mercredi 11 janvier 2012 - Faut-il surveiller, redouter son e-réputation ?

Jérôme Deiss (@e_influenceur), AFPA, retour sur l'épisode La Redoute

Published in: Technology
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  • @Mickael merci beaucoup, pour moi ca passe... les slides sont ok
    @Fadhila Merci beaucoup également ton commentaire me fait plaisir venant d'une show girl des interventions ! Je like plussoie voir sur-like !
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  • Encore merci à toi Jérôme pour cette analyse culinaire :-). Les slides 3 à 8 n'apparaissent pas : un problème de mon côté ou un problème pour tout le monde ?
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Juste un goût de Bad Buzz

  1. 1. Juste un Goût de Bad Buzz :-) :-( :-o Jérôme DEISS - Social Média Manager - Twitter : @E_influenceurjeudi 12 janvier 2012
  2. 2. Jérôme DEISS Social Media and E-reputation Manager AFPA : Association de Formation Professionnelle des Adultes Veille E-réputation de l’entreprise E-reputation salariés E-reputation personnelle @E_influenceur Jérôme DEISS - Social Média Manager - Twitter : @E_influenceurjeudi 12 janvier 2012
  3. 3. http://www.laredoute.fr/ProductDetail/ImagePopUp.aspx?url=%2F%2Fmedia.laredoute.fr%2FProduct%2FEUHDPICTURES %2F5%2F0%2F2%2F324254502-09485060-b727-42be-ab89-e3ed1edc93c5_1200.jpg n ts n fa Pub 4 e La Re do ut e Jérôme DEISS - Social Média Manager - Twitter : @E_influenceurjeudi 12 janvier 2012
  4. 4. http://www.laredoute.fr/ProductDetail/ImagePopUp.aspx?url=%2F%2Fmedia.laredoute.fr%2FProduct%2FEUHDPICTURES %2F5%2F0%2F2%2F324254502-09485060-b727-42be-ab89-e3ed1edc93c5_1200.jpg n ts n fa Pub 4 e La Re do ut e Jérôme DEISS - Social Média Manager - Twitter : @E_influenceurjeudi 12 janvier 2012
  5. 5. Temps de cuisson 5 janvier 17h17 16H00 Fin du Buzz 14H 13H27 Excuses de La Redoute sur Facebook 12H57 Excuses de La Redoute sur Twitter 11H48 Découverte du Buzz Jérôme DEISS - Social Média Manager - Twitter : @E_influenceurjeudi 12 janvier 2012
  6. 6. Recette de cuisine d’un Buzz une marque des canaux un contenu de discussions Jérôme DEISS - Social Média Manager - Twitter : @E_influenceurjeudi 12 janvier 2012
  7. 7. Good Buzz La marque x3 les +4000 fans conversations sur le Web Jérôme DEISS - Social Média Manager - Twitter : @E_influenceurjeudi 12 janvier 2012
  8. 8. Bof buzz Pas de réel effet positif sur Twitter, pas de désabonnements. Jérôme DEISS - Social Média Manager - Twitter : @E_influenceurjeudi 12 janvier 2012
  9. 9. Modification de la recette de l’effet Streisand au mème Jérôme DEISS - Social Média Manager - Twitter : @E_influenceurjeudi 12 janvier 2012
  10. 10. Partage de la recette Jérôme DEISS - Social Média Manager - Twitter : @E_influenceurjeudi 12 janvier 2012
  11. 11. L’addition s’il vous plait ! A qu i pro fite le Bu zz ? = R.O.I. ? Jérôme DEISS - Social Média Manager - Twitter : @E_influenceurjeudi 12 janvier 2012
  12. 12. Les leçons 1. Le Buzz peut venir à tout moment 2. Etre en veille constante 3. Rapidité de linteraction 4. Les doutes restent A Eviter : un manque de communication, de transparence... Jérôme DEISS - Social Média Manager - Twitter : @E_influenceurjeudi 12 janvier 2012
  13. 13. Conseil soi de r que o m se oir Sav Jérôme DEISS - Social Média Manager - Twitter : @E_influenceurjeudi 12 janvier 2012
  14. 14. Webographie Pourquoi la “crise” de La Redoute n’a aucune importance ? par Grégory Pouy http://expert.frenchweb.fr/pourquoi-la-crise-de-la-redoute-na-aucune-importance-par- gregory-pouy/ La Redoute en mode Pedobear http://laredouteenvacances.tumblr.com/ Mais qu’est-ce que l’effet Streisand ? http://internetetmoi.blog.lemonde.fr/2011/04/11/mais-quest-ce-que-leffet-streisand/ L’effet Flamby http://internetetmoi.blog.lemonde.fr/2011/10/19/leffet-flamby/ Jérôme DEISS - Social Média Manager - Twitter : @E_influenceurjeudi 12 janvier 2012

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