Thesis1 revised

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Thesis1 revised

  1. 1. Expectation and Visual Stimuli E Hwan Eileen Park Expectation and Visual Stimuli Hypothesis Perceptual Research Engagement Public Space
  2. 2. Expectation and Visual Stimuli E Hwan Eileen Park Hypothesis: This thesis presents the hypothesis that unanticipated visual stimuli in public spaces may increase engagement and communication. Public spaces are filled with barrage of information that sometimes our minds cannot fully process it all. High level of perceptual load is significantly affected by expectation, and without a surprise factor, the brain could easily edit information out once primary expectation is fulfilled. Such hypothesis could open a new channel for increasing engagement against the desensitization due to information overload. Hypothesis Perceptual Research Engagement Public Space
  3. 3. Expectation and Visual Stimuli E Hwan Eileen Park Perceptual Research: “The mind is not a camera” - Stephen Kosslyn, Psychologist Hypothesis Perceptual Research Engagement Public Space
  4. 4. Expectation and Visual Stimuli E Hwan Eileen Park Looking but not Seeing “One conclusion of the inattentional blindness work has been that we see far less of our world than we think we do.” - Daniel J. Simons, Head of Visual Cognition Laboratory Hypothesis Perceptual Research Engagement Public Space
  5. 5. Expectation and Visual Stimuli E Hwan Eileen Park http://www.youtube.com/watch?v=Ahg6qcgoay4 Hypothesis Perceptual Research Engagement Public Space
  6. 6. Expectation and Visual Stimuli E Hwan Eileen Park Dazzle Camouflage Hypothesis Perceptual Research Engagement Public Space
  7. 7. Expectation and Visual Stimuli E Hwan Eileen Park Hypothesis Perceptual Research Engagement Public Space
  8. 8. Expectation and Visual Stimuli E Hwan Eileen Park Engagement 1950-70s: The Depth Approach “Manipulating consumers beneath their level of awareness in the patterns of their everyday lives to affect their daily act of consumption.” - Vance Packard, “The Hidden Persuaders” Hypothesis Perceptual Research Engagement Public Space
  9. 9. Expectation and Visual Stimuli E Hwan Eileen Park Hypothesis Perceptual Research Engagement Public Space
  10. 10. Expectation and Visual Stimuli E Hwan Eileen Park Public Space: The design of space carries power: the configuration of the built environment (space) influences human interactions. Hypothesis Perceptual Research Engagement Public Space
  11. 11. Expectation and Visual Stimuli E Hwan Eileen Park Christo and Jeanne-Claude The Gates, Central Park Hypothesis Perceptual Research Engagement Public Space
  12. 12. Expectation and Visual Stimuli E Hwan Eileen Park Conclusion: • We see far less of the world than we think we do • Expectation is an important factor in determining level of engagement • Public environment is an active space of communication Hypothesis Perceptual Research Engagement Public Space
  13. 13. Expectation and Visual Stimuli E Hwan Eileen Park Possible Project Ideas: • Visual imagery in unexpected spac- es in the city (damages) • Public advertisements Hypothesis Perceptual Research Engagement Public Space
  14. 14. Expectation and Visual Stimuli E Hwan Eileen Park Thank You Hypothesis Perceptual Research Engagement Public Space

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