Design principles


Published on


  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Design principles

  1. 1. Design principles:Balance, proportion, repetition, dominance, contrast, direction, harmony, variety, symbolic meaning,composition.<br />
  2. 2. Balance:<br /> Radial<br /> Weight<br />
  3. 3. This is an example of radial balance. The picture feels balanced. The way the circles in the very middle are the smallest and the size increases as you go outwards. The thickness of the circles of metal- it increases as you go outwards from the center. All these bring a sense of balance.<br />
  4. 4. This is another example of balance. It is balanced in the way the designer uses the same <br />materials on either side of the center..and the bit that hangs down serves to sort of <br />centralize and anchor the piece.<br />
  5. 5. There is a striking radial <br />balance in this picture. <br />the way the circles get <br />smaller has a pleasing <br />effect. The curvy lines <br />that go up almost to the <br />top from the arc <br />increase the sense of <br />balance. The arcs at the <br />base of the biggest circle <br />increase the balance as<br />well in that the structure <br />looks a lot more steady.<br />
  6. 6. Proportion..<br />
  7. 7. A good example of<br /> proportion<br />Dogs are not this<br /> big in real life. The <br />dog is competing<br /> with the house in <br />size and it is <br />Portrayed as being<br /> bigger than the <br />Gate. Its exaggerated..and in<br />This case it has a <br />humorous effect because<br /> the sign is so obviously<br /> intended for the cat.<br />
  8. 8. The man in this picture is way smaller than the other people, whose feet are all we see. He barely get up their ankles. The difference in size is quite funny. The message in the picture is brought out even more would be an insult for this guy to compare himself to the people or actually the feet around him..<br />
  9. 9. Difference in size here…in the adult human and the baby one. The baby is much <br />smaller..the way that the picture was taken exaggerates the difference in size <br />a bit, the woman is closer to the camera than the baby. (she looks bigger than she would<br />if she was the same distance away from the camera as the baby.)<br />
  10. 10. The apples get smaller and smaller as you go towards the back. <br />It looks like some apples are further away. The ones in the ‘back’ are smaller <br />than the ones in ‘front’..there is a sort of invisible line. its at an angle and the closer <br />it gets to its vanishing point, the smaller the apple s get.<br />
  11. 11. Repetition…<br />
  12. 12. The same pattern is repeated here to create a ‘wall’. Repetition of one simple item is<br /> used to create something a bit more complex than that one item. <br />
  13. 13. There is repetition here in that several metal bars are taken and repeatedly<br />stuck onto a metal bar following an arc shape . an interesting object is created<br />through repetition.<br />
  14. 14. There is repetition of shapes (that form something when put together) The same shapes are taken and repeatedly used <br />here to create block of what is possibly flats..<br />
  15. 15. Dominance..<br />
  16. 16. Its like one wolf is dominating the picture..<br />The one wolf looks like it is subservient to it, its sort of crouched <br />and the other one is upright, making it look like the dominant one<br />.<br />
  17. 17. The player in the middle <br />holding the ball and<br />leaping in into the air<br />dominates the picture<br />All attention is <br />automatically drawn to<br />him because he is <br />elevated above the <br />other two players and <br />he is HOLDING THE <br />BALL.. it is a <br />basketball game..<br />
  18. 18. The lion in this picture dominates the picture..Its amongst humans and its is the focal<br />point of the picture. Its coloring also makes it stand out..<br />
  19. 19. Contrast<br />
  20. 20. The contrast in this picture attracted my attention and is what makes it <br /> possible to see anything. The grey and white parts are what show what <br />is in the picture. The amount of black there realy draws a lot of attention <br />to the white.<br />
  21. 21. The brilliant contrast of colors here got my attention. The blackness of the clouds and <br />the ground below makes the sunset look more brilliant and brighter.<br />
  22. 22. the contrast here is in the<br />woman’s hair color. The black <br />against the creamy gives<br />her a more interesting look.<br />The creamy white draws a lot of<br /> attention because its so bright<br /> especially because it is <br />black..<br />
  23. 23. Direction<br />movement<br />
  24. 24. The direction in this picture is forward. The strong vertical lines <br />that blur into the distance make it seem as though you are going forward fast. <br />Which is a pretty accurate sense because the tide that is going back into the sea <br />does so at a rapid pace, in one strong movement<br />
  25. 25. There is some sense of direction here in how all the individual wires of the piece <br />are somehow following one direction.. they go out and then in…its fascinating <br />because it looks as though the metal is moving…and metal as we know it is <br />wavy and flexible<br />
  26. 26. There is a sense of direction in how all the jets are moving as one in one direction..<br />their trail of smoke is uniform. they are flying in formation..reminds one of birds <br />flying if it were not for the trail of smoke I would actually think they were birds..<br />
  27. 27. a sense of direction <br />is found in how all the <br />lines seem to <br />meet in the middle<br />of a side of a square.<br />
  28. 28. Harmony<br />Unity<br />Integration<br />
  29. 29. The harmony in this picture is quite striking. the colours used are harmonious..The <br />tones used blend, the curvy lines and their direction have a harmonious effect as well.<br />
  30. 30. There is a definite harmony here..The colours and tones used just blend. Also the <br />type of line in this picture promotes unity..( curvy, feminine line) also the way the <br />things in the room are arranged, its neat, uncluttered and complimentary..<br />
  31. 31. What attracted me was the obvious harmony in the picture. This was brought <br />About by use of similar shapes and colour- there varying shades of red and <br />Brown. Interestingly though no two shapes are quite the same. Different tones<br />Are used to keep it interesting.<br />
  32. 32. Variety<br />
  33. 33. Lots of different colours…lots of shapes…Definitely variety in terms of colour and <br />shape.. stuff has just been put together in a seemingly careless fashion but on<br /> closer inspection you can actually see that the colours are not necessarily fighting..<br />they have been carefully arranged to have a pleasant effect on the eye..<br />
  34. 34. The number of different items on one chain drew my attention..<br />It certainly doesn’t lack in variety. It looks fun and interesting, alive even <br />due to the variety. The silly smiley face gives it a lot of cheer.<br />
  35. 35. There is variety of colour in this picture. The various colours drew my eye. all sorts of colours have been put together, bright tones..dull-ish looks interesting but also rather flea-market like to me.<br />
  36. 36. Symbolic Meaning<br />
  37. 37. A cross is a symbol of the Christian faith..It symbolises Christ’s death on the cross. The chain is a bit intricate and sort of delicate and the cross is solid and rather bold. It makes the cross stand out more.<br />
  38. 38. Doves are a symbol of peace..the type of line used here is curvy feminine and really restful..the finish on the earnings is also complimentary because its not too bright and attention grabbing..its just right<br />
  39. 39. This has become a symbol of liberty all over the world. The statue represents Libertas the roman goddess of freedom.<br />
  40. 40. Composition<br />
  41. 41. What drew my attention is how my eyes took in the scene. The artist and his subject are the focal point but I also get the feeling that I was peeking in on a scene because of the drawn curtain. There I something catchy about the how we do not see the whole room but a section of it…enough to tell whats going on. But I still find myself curious about the rest of the room which keeps me looking. The arrangement of items is perfect, it tells what's going on but leaves a bit out..enough to hold my attention a bit longer.<br />
  42. 42. This is Johannes Vermeer’s painting of Christ in the house of Martha and Mary. The composition of the subjects in this picture ensures that the eye travels the whole picture. You take in all the elements of the picture. The woman at Christ’s feet draws curious attention. In the Biblical story, Mary sits at the feet of Jesus and listens to what he has to say whilst Martha bustles about serving. The man is obviously Christ and the relaxed figure at His feet is Mary. The composition in this painting is perfect because it not only tells the story accurately but its pleasant to look at.<br />
  43. 43. The composition of the subjects in this picture drew my attention. It is not how you would normally find the objects placed. the objects are very different but somehow it feels as though they belong together, the way they are placed adds a lot to this.It draws attention to all elements of the picture. Your eye sees all of them.<br />
  44. 44. END <br />