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HTG Partner Panel: Increasing Sales by Partnering with Vendors


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These are the key takeaways from a partner panel discussion at the Heartland Technology Groups (HTG) Summit in May 2012 in Dallas, TX. Steve Harper, Lyf Wildenberg, and Lloyd Wolf took the stage. Ted Hulsy from eFolder moderated the panel. The panel discussed ways for managed service providers to dramatically increase sales by deepening vendor and partner relationships. To join HTG go:

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HTG Partner Panel: Increasing Sales by Partnering with Vendors

  1. 1. Increasing Sales byPartnering with VendorsPartner Panel Discussion
  2. 2. Introductions Steve Harper Lloyd Wolf President, CEO President, CEO NMGI Wolf Consulting Lyf Wildenberg Moderator: President/Co-founder Ted Hulsy Mytech Partners VP of Marketing eFolder
  3. 3. Takeaways Lloyd Wolf: - Leverage your HTG peers; copy what has worked; don’t reinvent the wheel - Start small and just get started Lyf Wildenberg: - Vendor relationships are a two way street: - Make commitments and expect commitments - Meet face to face - Go deep, not wide Steve Harper - Get with the program: spend time to learn the details of key vendor MDF programs - Feedback: share results on campaigns, report on leads/sales - Be loyal: decide upon key, lead vendors in each category
  4. 4. Do You HaveAny Questions?