MDF: Before and After                                                            $62k         $0   1989-2011              ...
Smart Money: Five Secrets to GettingMore Vendor MDF          Ted Hulsy          VP of Marketing, eFolder          415-235-...
Agenda•     Introductions•     Five Secrets, plus a few more•     Discussion•     eFolder Partner Offer3   © 2013 eFolder,...
Partner Expert: Lloyd Wolf4   © 2013 eFolder, Inc. All Right Reserved.
MDF: Before and After                                                            $62k         $0   1989-2011              ...
1. Pick your lead horses6   © 2011 eFolder, Inc. All Right Reserved.
Key Partners7   © 2013 eFolder, Inc. All Right Reserved.
2. Master the One Page Memo                                               If it can’t be                                  ...
3. Multi-vendor Solutions and Funding                         $                     $   $9   © 2013 eFolder, Inc. All Righ...
4. Write down and communicate the results10 © 2013 eFolder, Inc. All Right Reserved.
5. Build Your Own Brand First                                              … but connect the dots for the vendor with     ...
6. Ask for more until you are embarrassed12 © 2011 eFolder, Inc. All Right Reserved.
7. Even better, “plan” don’t “ask”Plan ahead with yourbest vendor partners.Get in an annual orquarterly rhythm to“institut...
eFolder Partner MDF Offer• Start using MDF today• Existing Partners:       – One page MDF request:               • https:/...
Keep in Touch                       @efolder                       @tedsefolder                       http://www.linkedin....
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eFolder Webinar, Smart Money: Five Secrets to Getting More Vendor MDF

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Join eFolder partner Lloyd Wolf, from Wolf Consulting, as he shares his secrets on how to win more vendor MDF. Growing a managed service provider requires strong partnerships with vendors. MDF is a part of that equation. Lloyd shares how he transformed his marketing approach with vendor MDF.

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eFolder Webinar, Smart Money: Five Secrets to Getting More Vendor MDF

  1. 1. MDF: Before and After $62k $0 1989-2011 Lead gen Website, SEO, Google AdWords $14k $16k $31k 2012 MDF Own budget Own budget1 © 2013 eFolder, Inc. All Right Reserved.
  2. 2. Smart Money: Five Secrets to GettingMore Vendor MDF Ted Hulsy VP of Marketing, eFolder 415-235-6087 ehulsy@efolder.net Lloyd Wolf President and CEO, Wolf Consulting www.WolfConsulting.com
  3. 3. Agenda• Introductions• Five Secrets, plus a few more• Discussion• eFolder Partner Offer3 © 2013 eFolder, Inc. All Right Reserved.
  4. 4. Partner Expert: Lloyd Wolf4 © 2013 eFolder, Inc. All Right Reserved.
  5. 5. MDF: Before and After $62k $0 1989-2011 Lead gen Website, SEO, Google AdWords $14k $16k $31k 2012 MDF Own budget Own budget5 © 2013 eFolder, Inc. All Right Reserved.
  6. 6. 1. Pick your lead horses6 © 2011 eFolder, Inc. All Right Reserved.
  7. 7. Key Partners7 © 2013 eFolder, Inc. All Right Reserved.
  8. 8. 2. Master the One Page Memo If it can’t be summarized in one page, it is probably not worth doing.8 © 2013 eFolder, Inc. All Right Reserved.
  9. 9. 3. Multi-vendor Solutions and Funding $ $ $9 © 2013 eFolder, Inc. All Right Reserved.
  10. 10. 4. Write down and communicate the results10 © 2013 eFolder, Inc. All Right Reserved.
  11. 11. 5. Build Your Own Brand First … but connect the dots for the vendor with revenue growth on their product lines.11 © 2013 eFolder, Inc. All Right Reserved.
  12. 12. 6. Ask for more until you are embarrassed12 © 2011 eFolder, Inc. All Right Reserved.
  13. 13. 7. Even better, “plan” don’t “ask”Plan ahead with yourbest vendor partners.Get in an annual orquarterly rhythm to“institutionalize” funding.Get more than your fairshare consistently.13 © 2013 eFolder, Inc. All Right Reserved.
  14. 14. eFolder Partner MDF Offer• Start using MDF today• Existing Partners: – One page MDF request: • https://www.surveymonkey.com/s/efoldermdf• New Partners: – www.efolder.net/join14 © 2013 eFolder, Inc. All Right Reserved.
  15. 15. Keep in Touch @efolder @tedsefolder http://www.linkedin.com/company/efolder www.linkedin.com/in/tedhulsy www.facebook.com/efolder www.youtube.com/efoldervideos15 © 2013 eFolder, Inc. All Right Reserved.

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