Deep Dive Into Deduplication                                               Incremental 8                                  ...
Deep Dive Into Deduplication:How Data Shrinks and Margins Grow         Ted Hulsy         VP of Marketing, eFolder         ...
Agenda• Introductions• Partner Expert:        – AppAssure repository configuration        – Replication fundamentals      ...
eFolder Cloud for AppAssure4   © 2012 eFolder, Inc. All Rights Reserved.
eFolder Expert: Matthew Dugan5   © 2012 eFolder, Inc. All Right Reserved.
Configuring AppAssure 5:    Repository Creation    • Volume determined to hold the repository files         – Two componen...
Product Functionality: Replication    •     Replication is a paired master-slave relationship between two cores in the sam...
Product Functionality:    Replication - WAN Optimized    • AA 5 offers new, WAN-optimized and deduplication-aware replicat...
Product Functionality:    Replication - Data Seeding    • AA 5 allows you to seed (archive) Agent data to the Slave Core  ...
Product Functionality: Global Deduplication • Specific to each individual Core’s repositories • Data is written to the rep...
Deduplication-aware Seeding                                                Incremental 8                                  ...
Managed Services Bundle Model                                   24x7 Help desk                                 Managed bus...
BDR Service Line Model• Bundle Model       – Targets 50-70% recurring gross margin       – Incorporates storage server/app...
Custom Quote Model – 3x Wholesale1. Understand client needs in their terms2. Unbundle the offering and build on it3. Custo...
eFolder Wholesale Pricing          Please call eFolder for partner wholesale          pricing details:          800-352-02...
eFolder Competitive Advantages                                               • Leverage the power of the cloud            ...
Contact Us                                 Phone:       800-352-0248                                  Email:      info@efo...
Q&A
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eFolder Webinar: a Deep Dive Into Deduplication

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Join Matt Dugan, Technical Support Manager, from eFolder partner Dell AppAssure as he explores the benefits of global deduplication in AppAssure V5. Also learn how dedupe limits local and cloud storage costs and can boost partner margins.

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  • Hello. My name is Ted Hulsy. I am Vice President of Marketing at eFolder and your host for today’s event.Welcome to the eFolder Expert Series. This webinar series brings together experts from eFolder’s staff and partner community for deep dive discussions on key service and technical topics.The topic for today’s webinar is: A Deep Dive in Deduplication: How Data Shrinks and Margins Grow.Today we are joined by Matt Dugan, Technical Support Manager for Dell AppAssure.
  • Before we go through the agenda, let’s cover a few house keeping items.Today’s session is being recorded. The recorded version of the webinar will be posted on eFolder’s YouTube channel. We will also make copies of the slides available to those who attended the event.With over 100 people registered for today’s session, we have put all participants in listen only mode. You can enjoy the audio portion of today’s event by either streaming it your computer or by dialing in over the phone. Questions are strongly encouraged throughout. We have planned a special Q&A section at end of today’s discussion, but you may submit them as we go along and we will try to address your questions on the fly.After I provide a brief introduction to the eFolder Cloud for AppAssure, Matt will do a deep dive discussion on several key technologies in AppAssure V5. The highlight of the conversation is the deduplication capability. Matt will explore how this technology can dramatically reduce local and cloud storage utilization for MSPs using AppAssure and eFolder together. I will round out the conversation by discussing some of the common ways eFolder partners price and package backup and disaster recovery services and how they can benefit from deduplication.Again, please ask us questions as we go along.
  • Before I introduce Matt, let set the stage with a few comments about the combined eFolder and AppAssure solution. This diagram provides a simple overview of the main functions of the eFolder Cloud for AppAssure.AppAssure and eFolder have joined forces to deliver the eFolder Cloud for AppAssure, a service that replicates AppAssure bare metal backup images to the eFolder Storage Cloud and enables multiple disaster recovery options. This solution combines the power of AppAssure software with eFolder cloud backup and recovery services.eFolder enables partners by supplying them with a managed target core in the eFolder Cloud that is attached to the eFolder Storage Cloud. Partners can scale their business from one client to scores or hundreds and simply order more logical storage from eFolder as their needs grow. With AppAssure images securely replicated and protected in the eFolder Cloud, partners can deliver complete backup and disaster recovery services to their clients. Partners have multiple disaster recovery options including image download from the cloud; priority shipment of the data on physical media; or cloud recovery with the eFolder Continuity Cloud.
  • Now let me introduce today’s expert:Matt Dugan is Technical Support Manager for Dell AppAssure. Matt supports the post-sale technical support team for the Dell AppAssure product line from Reston, VA. Matt was an early employee of AppAssure; delivered front line support to AppAssure partners and customers as the company grew; and now is now a manager on the team. Matt is the AppAssure subject matter expert inside larger Dell support organization and he recently completed a three continent training tour to Dell support locations across the globe.Matt, welcome to the eFolder Expert Series webinar.
  • Data = DFS.recordsMeta data: DFS.bmap = 1 bit for every 512 sector DFS.mbr = volume id, unique identifier DFS.record_ids = Maps record id’s, units that AA5 use to allocate data to the repository and stores the meta data. When the repository is written a record id is given to the data file DFS.rmap = 8k logical records in the record ID FileBest practice for is to use fault tolerant storage device, and place your metadata on a separate volume than the data. (similar to a MS Exchange environment where you split the logs from the edbs)
  • Explain:Each Agent can only be replicated to 1 Slave Core. You cannot replicate the same Agent to multiple Slave CoresOne-to-one -> 1 Master Core replicating all of it’s replication Agent’s data to 1 Slave CoreOne-to-Many -> 1 Master Core replicating all of it’s replication Agent’s data to Many Slave CoresMany-to-one -> Many Master Cores replicating all of their replication Agent’s data to One Slave Core
  • Checks the hash table, if the table has been hashed (already on the other side) it will not transfer that data.Process is: -> Send match request to the target core with all blocks and hashes-> Slave responds with match results-> Initially nothing will match, will match in the future (for first replication agent of environment/repository)-> Only send blocks that did not match initially (advantages: takes a new base after replication, can avoid a new copy consume, but the actual amount of data that needs to be matched is significantly smaller, can send multiple parallel streams (helps with slower connections)Checksum is built into the pipeline for transfer and archive and consumeEncryption: Build in on master, when it replicates to the slave, the key is sent over and the key is decrypted on the target. The pass key is not disclosed, if you lose the key our data is screwed.Deduplication on the Slave/ Target side is global across all repositories associated with that Slave/ Target Core.
  • Archive: Copies all Agent data from Master/Source repository to seed driveConsume: Data is consumed on the Slave/Target -> Must read all data off the seed, but don’t necessarily need to write all data because: -> deduplication is active, so we won't write duplicate amounts of data (duplicates are written as a pointer)
  • Write to the primary and copy data to the secondaryRecommend that the primary and secondary cache be stored on separate fault tolerant volumes, if lost dedupe starts from scratchIf the cache is lost, a new cache is written. We are able to keep the “pointers”, which are the duplicate counts.
  • [Ted will close out the last two slides, before formal Q&A]eFolder helps partners adapt to a fast changing technology landscape. Partners can leverage the power of the cloud, while managing the natural migration of infrastructure from on-premises to cloud-based deployments.With eFolder’s unique business model, partners control the client relationship. eFolder allows partners build unique and differentiated offerings, with your own service levels, pricing, and branding.eFolder partners create thriving businesses based upon managed services that generate predictable, monthly recurring revenue. Partners are able to keep their operating costs low through reliable service performance, automation, and integration with their PSA systems. And the result is consistent ongoing profitability.
  • If eFolder sounds right for you, contact us today. Qualifying VARs, solution providers, and MSPs can try any eFolder service at no cost.Thank you for joining us.
  • eFolder Webinar: a Deep Dive Into Deduplication

    1. 1. Deep Dive Into Deduplication Incremental 8 Incremental 7 Incremental 6 SOURCE Incremental 5 Incremental 4 TARGET Incremental 3 Incremental 2 Incremental 1 Base Image SEED SEED1 © 2012 eFolder, Inc. All Right Reserved.
    2. 2. Deep Dive Into Deduplication:How Data Shrinks and Margins Grow Ted Hulsy VP of Marketing, eFolder 415-235-6087 ehulsy@efolder.net Matt Dugan Technical Support Manager Dell AppAssure +1 703 230 9808 matthew_dugan@dell.com
    3. 3. Agenda• Introductions• Partner Expert: – AppAssure repository configuration – Replication fundamentals – Deep dive into deduplication• Pricing Models and Guidance• Q&A3 © 2012 eFolder, Inc. All Right Reserved.
    4. 4. eFolder Cloud for AppAssure4 © 2012 eFolder, Inc. All Rights Reserved.
    5. 5. eFolder Expert: Matthew Dugan5 © 2012 eFolder, Inc. All Right Reserved.
    6. 6. Configuring AppAssure 5: Repository Creation • Volume determined to hold the repository files – Two components: • Data • Metadata • Thick Provisioning • Repository Structure: – DFS.records • Data – DFS.bmap • 1 bit for every 512 sector – DFS.mbr • volume id, unique identifier – DFS.record_ids • Maps record id’s, units that AA5 use to allocate data to the repository and stores the metadata • When the repository is written a record id is given to the data file – DFS.rmap • 8k logical records in the record ID File6 © 2012 eFolder, Inc. All Right Reserved.
    7. 7. Product Functionality: Replication • Replication is a paired master-slave relationship between two cores in the same site, or across two sites over a WAN • Replication occurs on a per machine basis – Master core asynchronously and continuously transmits the incremental snapshots • Replication can be setup as one-to-one, one-to-many, or many-to-one Master Slave7 © 2012 eFolder, Inc. All Right Reserved.
    8. 8. Product Functionality: Replication - WAN Optimized • AA 5 offers new, WAN-optimized and deduplication-aware replication for off-siting data to public or private clouds • A new Read-Match-Write (RMW) algorithm is tightly coupled with deduplication – The two cores match keys before transferring data, and then replicate only the unique blocks that are compressed- encrypted-deduplicated across the WAN resulting in a 10x reduction in bandwidth requirements – All data-in-flight is replicated over SSL 3.0 connection Master Slave8 © 2012 eFolder, Inc. All Right Reserved.
    9. 9. Product Functionality: Replication - Data Seeding • AA 5 allows you to seed (archive) Agent data to the Slave Core – The Agent data is already compressed and encrypted – If the total size of the archive is larger than the space available, the archive can span across multiple storage devices – During the seeding process, the incremental recovery points are replicated to the off-site location9 © 2012 eFolder, Inc. All Right Reserved.
    10. 10. Product Functionality: Global Deduplication • Specific to each individual Core’s repositories • Data is written to the repository in 8k blocks • The Core runs a SHA checksum against every 8k block – This is referenced or written to the deduplication cache • If the block is new, it’s written to the repository • If it matches, then it is noted as a duplicate in the deduplication cache • Deduplication Cache – Redundant cache • Primary and Secondary – Each is 1.6 GB hard coded into memory10 © 2012 eFolder, Inc. All Right Reserved.
    11. 11. Deduplication-aware Seeding Incremental 8 Incremental 7 Incremental 6 SOURCE Incremental 5 Incremental 4 TARGET Incremental 3 Incremental 2 Incremental 1 Base Image SEED SEED11 © 2012 eFolder, Inc. All Right Reserved.
    12. 12. Managed Services Bundle Model 24x7 Help desk Managed business continuity Managed network LAN/WAN/firewall/web filtering One price per client per Line of business month, based upon apps size/users/devices Managed security AV/Spy/FW Managed desktop Managed Server12 © 2012 eFolder, Inc. All Right Reserved.
    13. 13. BDR Service Line Model• Bundle Model – Targets 50-70% recurring gross margin – Incorporates storage server/appliance cost into bundle – Flat $750 setup fee BDR 1-125 BDR 2-250 BDR 3-500 BDR 4-1500 BDR 6-2000 Monthly Retail Price $300 $450 $600 $867 $1,125 Included # Servers 1 2 3 4 6 Included Protected GB 125 250 500 1500 200013 © 2012 eFolder, Inc. All Right Reserved.
    14. 14. Custom Quote Model – 3x Wholesale1. Understand client needs in their terms2. Unbundle the offering and build on it3. Custom price based upon: – Protected storage with short retention policy – Forecasted 66% (3x whole costs) recurring gross margins for core offering – A la carte add-on services, recovery services, and longer retention periods priced extra
    15. 15. eFolder Wholesale Pricing Please call eFolder for partner wholesale pricing details: 800-352-0248 www.efolder.net/join15 © 2012 eFolder, Inc. All Rights Reserved.
    16. 16. eFolder Competitive Advantages • Leverage the power of the cloud Adapt • Manage the migration from on-premises to cloud services • Your own service offerings Differentiate • Your own pricing • Your own branding • Predictable, monthly revenue streams Thrive • Low operating costs • Consistent margins and cash flow16 © 2012 eFolder, Inc. All Rights Reserved.
    17. 17. Contact Us Phone: 800-352-0248 Email: info@efolder.net Web: efolder.net Blog: efolder.net/blog/ Twitter: twitter.com/eFolder17 © 2011 eFolder, Inc. All Right Reserved.
    18. 18. Q&A

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