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From private jets to Easyjet

It used to be that most diamonds were sold to the jet-set, a globetrotting group of people that included tycoons, captains of industry, royalty, Hollywood actors, and the like. Buying a high-cost diamond necklace or ring was an expenditure that they could easily manage financially, so it was almost a no-brainer.

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From private jets to Easyjet

  1. 1. By Ehud Arye Laniado www.ehudlaniado.com From Private Jets to EasyJet: The Changing Face of the Diamond Consumer
  2. 2. DOC ID Presentation by Ehud Arye Laniado 1 From Private Jets to EasyJet: The Changing Face of the Diamond Consumer A full version of the article can be found at the last slide of the presentation The views expressed here are solely those of the author in his private capacity. None of the information made available here shall constitute in any manner an offer or invitation or promotion to buy or to sell diamonds. No one should act upon any opinion or information in this website (including with respect to diamonds values) without consulting a professional qualified adviser. January 2016
  3. 3. DOC ID From Private Jets to EasyJet: The Changing Face of the Diamond Consumer 2 It used to be that most diamonds were sold to the jet-set, a globetrotting group of people that included tycoons, captains of industry, royalty, Hollywood actors, and the like. Buying a high-cost diamond necklace or ring was an expenditure that they could easily manage financially, so it was almost a no- brainer. January 2016
  4. 4. DOC ID 3January 2016 • Few others bought these jewelry items. Perhaps someone who did exceptionally well at the casino one night, or a person who lived in a politically unstable country and wanted a large diamond that could serve as a store of value, an item that could be easily placed in the pocket before running away, and transformed into cash after arriving in safety. • That was in the 1950s and 60s. Today you may call them the one percent, but at the time, they represented a far smaller section of society. Over time, more and more people joined the middle class, and the economy developed to provide more at a lower cost, making once-inaccessible items much easier to obtain. This process was one that can be described as democratizing accessibility. What was once available only to few becoming accessible to many. From Private Jets to EasyJet: The Changing Face of the Diamond Consumer
  5. 5. DOC ID 4 The views expressed here are solely those of the author in his private capacity. None of the information made available here shall constitute in any manner an offer or invitation or promotion to buy or to sell diamonds. No one should act upon any opinion or information in this website (including with respect to diamonds values) without consulting a professional qualified adviser. A full version of the article can be found here: http://www.ehudlaniado.com/home/index.php/news/entry/from-private-jets-to-easyjet-the- changing-face-of-the-diamond-consumer January 2016 From Private Jets to EasyJet: The Changing Face of the Diamond Consumer

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It used to be that most diamonds were sold to the jet-set, a globetrotting group of people that included tycoons, captains of industry, royalty, Hollywood actors, and the like. Buying a high-cost diamond necklace or ring was an expenditure that they could easily manage financially, so it was almost a no-brainer.

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