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Social Network Advertising




1   1
Overview
    A. Targeting

    B. Creatives

    •    Company profile

    •    Banners

    •    Viral video

    •    Pr...
A. Targeting




33   3
Target your campaign

     Age

     Gender

     Location

     Interests




4
4    4
Precision Targeting
                                       Product type



            Cosmetics                          ...
B. Creatives




6   6
Choose Your Creative
            Ads can contain Images

            Ads can contain Videos

            Ads can contai...
1. Company profile




8   8
Create a Business Profile




99   9
What you can communicate and how

Action




         Automatically, the users related to your company profile, „fans”, ar...
Case study: Orange business profile in Moldova




11 11
11
Case study: Franziska & Franz profiles in Romania




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12 12
2. Banner




13 13
 13
Create a Banner




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Banner




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15 15
3. Video




16 16
Create a Viral Video




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17 17
4. Promotional message




18 18
Create a Promotional Message




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19 19
5. Special project




20 20
What you can brand…

     Home page

     Users’ profiles

     Message box

     Chat window

     Game table

    ...
Home page




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22 22
Home page




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Users’ Profile: Jacobs in Bulgaria




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Users' Profile: Garnier in Bulgaria




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Message Box - Expose your brand in users’ conversations




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26 26
Message Box - Expose your brand in users’ conversations




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Chat Window – noi2




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Game Table - doizece




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Virtual gifts: Murfatlar in Romania




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Other examples - Product placement




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Other examples – Search Box




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Campaign Creation Round Up


  Target your audience

  Think Viral

  Provide a unique value

  Infuse with loyalty pr...
C. Neogen statistics




34 34
An active and involved audience



         Over 200 million page views per month

         Over 12 million visits per m...
Growth 2008 - 2009




36
36 36
D. Recommendations


 Create linkages between services based on individually-
 controlled identity

 Compete on creating...
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Social Network Advertising - Neogen.ro

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Social Network Advertising - Neogen.ro

  1. 1. Social Network Advertising 1 1
  2. 2. Overview A. Targeting B. Creatives • Company profile • Banners • Viral video • Promotional messages • Special project C. Neogen Statistics D. Recommendations 2 2 2
  3. 3. A. Targeting 33 3
  4. 4. Target your campaign  Age  Gender  Location  Interests 4 4 4
  5. 5. Precision Targeting Product type Cosmetics Sport articles Kid’s articles etc. Auto, Electronic products , etc. Targeting Criteria - sex Women Men The women will see Men will see exclusively the exclusively the message ad and message tageted on containing the info targeted their group and interests. on their group and interests. 5 5 5
  6. 6. B. Creatives 6 6
  7. 7. Choose Your Creative  Ads can contain Images  Ads can contain Videos  Ads can contain only Text 1. Business profile 2. Banner 3. Viral video 4. Promotional message 5. Special projects 7 7 7
  8. 8. 1. Company profile 8 8
  9. 9. Create a Business Profile 99 9
  10. 10. What you can communicate and how Action Automatically, the users related to your company profile, „fans”, are seeing in their news feed from Neogen your updates (messages) E.g.: in our BestJobs profile on neogen.ro, we communicate BestJobs service. One of the users, searching for new profiles in Neogen database, sees the profile. It becomes „friend” with the profile and automatically he will receive in his own account the communication regarding the new BestJobs services.  Interact with your audience.  Enroll the audience in voting, posting comments, sending feedback.  Keep in touch with the targeted audience. Result Price for a company profile on neogen.ro – 0. 10 10 10
  11. 11. Case study: Orange business profile in Moldova 11 11 11
  12. 12. Case study: Franziska & Franz profiles in Romania 12 12 12
  13. 13. 2. Banner 13 13 13
  14. 14. Create a Banner 14 14 14
  15. 15. Banner 15 15 15
  16. 16. 3. Video 16 16
  17. 17. Create a Viral Video 17 17 17
  18. 18. 4. Promotional message 18 18
  19. 19. Create a Promotional Message 19 19 19
  20. 20. 5. Special project 20 20
  21. 21. What you can brand…  Home page  Users’ profiles  Message box  Chat window  Game table  Virtual gifts  Other examples 21 21 21
  22. 22. Home page 22 22 22
  23. 23. Home page 23 23 23
  24. 24. Users’ Profile: Jacobs in Bulgaria 24 24 24
  25. 25. Users' Profile: Garnier in Bulgaria 25 25 25
  26. 26. Message Box - Expose your brand in users’ conversations 26 26 26
  27. 27. Message Box - Expose your brand in users’ conversations 27 27 27
  28. 28. Chat Window – noi2 28 28 28
  29. 29. Game Table - doizece 29 29 29
  30. 30. Virtual gifts: Murfatlar in Romania 30 30 30
  31. 31. Other examples - Product placement 31 31 31
  32. 32. Other examples – Search Box 32 32 32
  33. 33. Campaign Creation Round Up  Target your audience  Think Viral  Provide a unique value  Infuse with loyalty program  Measure Success and improve  Message and Notify 33 33 33
  34. 34. C. Neogen statistics 34 34
  35. 35. An active and involved audience  Over 200 million page views per month  Over 12 million visits per month  Over 2.5 million unique visitors/month  Over 20 pages are viewed by a member per visit  Average time spent on site is 20 minutes/visit 35 35 35
  36. 36. Growth 2008 - 2009 36 36 36
  37. 37. D. Recommendations  Create linkages between services based on individually- controlled identity  Compete on creating the most compelling social experience, not social graph lock-in  Develop social applications that have meaning  Integrate social networks into existing activities  Design business models that reflect the value created by people’s social networks 37 37 37

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