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Neogen Direct Marketing


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Neogen Direct Marketing

  1. 1. Neogen – Direct Marketing 1 1
  2. 2. Overview A. Targeting B. Choose your creative • Company profile • Promotional message • Text ad C. Neogen Statistics D. Direct Marketing Advantages E. Recommendations 2 2 2
  3. 3. Precision Targeting Product type Cosmetics Sport articles Kid’s articles etc. Auto, Electronic products , etc. Targeting Criteria - sex Women Men The women will see Men will see exclusively the exclusively the message ad and message tageted on containing the info targeted their group and interests. on their group and interests. 33 3
  4. 4. B. Creatives 44 4
  5. 5. B. Choose Your Creative  Ads can contain Images  Ads can contain Text 1. Business profile 2. Promotional message 3. Text ad 55 5
  6. 6. 1. Business Profile 6 6 6
  7. 7. What you can communicate and how Action Automatically, the users related to your company profile, „fans”, are seeing in their news feed from Neogen your updates (messages) E.g.: in our BestJobs profile on, we communicate BestJobs service. One of the users, searching for new profiles in Neogen database, sees the profile. It becomes „friend” with the profile and automatically he will receive in his own account the communication regarding the new BestJobs services.  Interact with your audience.  Enroll the audience in voting, posting comments, sending feedback.  Keep in touch with the targeted audience. Result Price for a company profile on – 0. 77 7
  8. 8. Case study: Orange business profile in Moldova 88 8
  9. 9. 2. Promotional Message 9 9 9
  10. 10. Promotional message  Get started in just a few minutes.  Reach a precise audience with custom targeting options.  If you don’t have a website you can create very easy a company profile, on, and then use the profile’s URL in your promotional message.  The Promotional messages are sent directly in users` Inbox, on  The minimum total Buget is 100 euro.  You are charged only when a user opens your message. With a minimum budget of 100 euros you can attract 500 potential clients! 10 10 10
  11. 11. Case study: Franziska&Franz in Romania Franziska&Franz promoted Austria to Neogen Our client feedback after the campaign was over: users. “We surpassed our target with 200%. Waw!” Target group Franz sent messages to all women on Neogen, aged > 30. Franziska did the same, but to all men from Neogen, aged >30. Period - 1 week Statistics Franziska: - 22.162 read messages - 4.194 clicks on the link redirecting to the client’s site Franz: - 17.416 read messages - 2.379 clicks on the link redirecting to the client’s site 11 11 11
  12. 12. 3. Text ad Text ad 12 12 12
  13. 13. Text ad  Get started in just a few minutes.  Test our services for free.  Reach a precise audience with custom targeting options.  If you don’t have a website you can create very easy a company profile, on, and then use the profile’s URL in your text ads.  Text ads are displayed on special spaces on and on more than 600 affiliate sites.  Text ads are also inserted in videos uploaded on  You are charged only when a user clicks on your ad. First 10 euro on the house! The free trial budget allows you, based on the price you set for one click, to attract up to 500 potential clients. 13 13 13
  14. 14. Ads - Video display & Special advertising spaces Advertising space Video Display 14 14 14
  15. 15. Case study: Top Shop in Romania TopShop is promoting their website through text ads, displayed on Neogen sites and over 500 partner sites, for over 2 years now. The ads are designed to promote a certain category/type of product and also targeting options were set according to the characteristics of each product. Statistics period - 3 weeks Ads - 45 active ads Statistics - 46.661 clicks 15 15 15
  16. 16. C. Neogen statistics An active and involved audience  Over 200 million page views per month  Over 12 million visits per month  Over 2.5 million unique visitors/month  Over 20 pages are viewed by a member per visit  Average time spent on site is 20 minutes/visit 16 16 16
  17. 17. D. Direct Marketing Advantages Targeting Precision targeting options allows to focus specifically on the group that interests you, so no impressions are wasted.  Measurability It is important that an investment in the promotion of your company products or services to be measured in terms of results they generate. Direct Marketing offers an opportunity to see how many users clicked on your ad or how many read your message etc.  Flexibility Changing the message you intend to send, the targeting criteria or the offer, can be achieved very quickly and easily. You can find from the first days of activation, whether or not an advertisement is efficient.  Variable Budget Direct Marketing is accessible to everyone, no matter the budget. 17 17 17
  18. 18. D. Recommendations  Target your audience  Think Viral  Provide a unique value  Infuse with loyalty program  Measure success and improve  Message and Notify 18 18 18