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The VFN provides brands the association with athletes in a non-traditional endorsement deal. Just as an advertiser would purchase ad placement within a sports site the advertiser can purchase placement within the athlete's Virtual Fan Card. The Fan Card is a rich, interactive unit that has engaging athlete and brand content for consumer consumption. The Fan Cards are placed within relevant sites as ads to deliver the desired audience that said advertiser is looking to reach. The difference from placing a standard ad and a Fan Card on sites is that the athlete content catches the users eye and delivers higher levels of brand engagement.