Students and Social Media: Current Uses and Emerging Practices

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As our student (prospective and current) population continues to use social media sites to communicate with each other, it’s important to know what works and what doesn’t when it comes to messages from the college or university. Find out firsthand what works and what is on the horizon. During this session, we will cover how Facebook is working for students, as well as how mobile devices and location- based tools will work for student communication.

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  • I want it to be a person
  • Stanford…branded
  • Students and Social Media: Current Uses and Emerging Practices

    1. 1. Students & Social MediaCurrent Uses and Emerging Practices<br />Ryan Hodgson, University of Texas<br />Eric Hodgson, University of Iowa Foundation<br />August 2, 2011 :: San Antonio, Texas<br />
    2. 2. About Us<br />
    3. 3. Some Statistics<br />80% of college-bound students say they use Facebook<br />63% log in at least once per day<br />9% of college-bound students have Twitter accounts<br />54% of Millenials own a smartphone<br />25% of smartphone owners say they go online using their phone, rather than with a computer. <br />1<br />2<br />3<br />Sources: <br />Noel-Levitz, 2011 E-Expectations Report, https://www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-report<br />Affinity, American Life Study, 2011, http://www.affinityresearch.net/americanmagazinestudy.html<br />Pew, Internet and American Life Project, 2011, http://pewinternet.org/Reports/2011/Smartphones.aspx<br />
    4. 4. Our Social Media Stages<br />
    5. 5. Current State<br />Following friends, not organizations<br />Must stay in their stream<br />Push to web<br />Like routine and predictability <br />Tech comfortable, not tech savvy<br />Serious communication channel<br />They ask a question, you answer as quickly as possible<br />
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    8. 8. Future State of Social Media<br />Strength of mobile<br />Aggregated content<br />
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    20. 20. What’s Next?<br />Some rights reserved by martinjetpack<br />
    21. 21. Source: Hubspot, Google+ Attracts 30 Million Users in Three Weeks, 07//22/2011, http://blog.hubspot.com/blog/tabid/6307/bid/20589/Google-Attracts-20-Million-Users-in-3-Weeks-Infographic.aspx<br />
    22. 22. Your Role<br />Track click-through activity <br />Monitor channels<br />Continually test<br />Watch your students<br />
    23. 23. Questions?<br />Eric Hodgson<br />University of Iowa Foundation<br />eric-hodgson@uiowa.edu<br />@ehodgso<br />Ryan Hodgson<br />University of Texas<br />ryanhodgson@gmail.com<br />@ryanhodgson<br />

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