Latest Trends in Higher Ed Web Site Maintenance

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It takes a village to maintain a college/university Web presence. Build a plan that will extend the life of your site.

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Latest Trends in Higher Ed Web Site Maintenance

  1. 1. Latest Trends in Higher Ed Web Site Maintenance Eric Hodgson Estrada May 24, 2007
  2. 2. Find This Presentation <ul><li>http://www.estradacms.com/hodgson </li></ul>
  3. 3. Critical Web Principles <ul><li>Web sites are built for visitors — plain and simple </li></ul>
  4. 4. <ul><li>A Web site must serve a purpose. </li></ul>Critical Web Principles
  5. 5. Takeaways from Today <ul><li>Without planning, the site will slowly die upon launch </li></ul><ul><li>Involve people across campus. It takes a village… </li></ul><ul><li>Plan for the future regularly </li></ul><ul><li>Try new things </li></ul>
  6. 6. Plan Your Presence
  7. 7. Start Early <ul><li>Set the team </li></ul><ul><li>Establish goals </li></ul><ul><li>Integrate with other media </li></ul>
  8. 8. Know Who You Need <ul><li>Start with roles </li></ul><ul><li>Include site maintenance </li></ul><ul><li>Encourage community building </li></ul>
  9. 9. Key Roles Web Committee Web Manager/Webmaster Web Editor Content Owners Web Developer Server Administrator Geek Factor 0% 100%
  10. 10. Stay True to Yourself Mission Planning BRAND }
  11. 11. Have a Three-year Plan <ul><li>Improve daily processes </li></ul><ul><li>Test to reaffirm direction </li></ul><ul><li>Reprioritize at least once a year </li></ul>
  12. 12. Build A Foundation
  13. 13. Standard Process Planning Architecture Design Production Implementation
  14. 14. Content Ownership <ul><li>Distributed Authoring </li></ul><ul><li>Dynamic vs. Static Content </li></ul><ul><li>Publishing Processes </li></ul>
  15. 16. Understand Your Audience <ul><li>Who are they? </li></ul><ul><li>What attracts their attention? </li></ul><ul><li>Where do they think about you? </li></ul><ul><li>When do they think about you? </li></ul>
  16. 17. Site Visitor Usage <ul><li>Promote Action </li></ul><ul><li>Define Relationships </li></ul><ul><li>Avoid Dead Ends </li></ul>
  17. 19. Prepare For The Future
  18. 20. Expanding Content Authoring <ul><li>Blogs </li></ul><ul><li>Profiles </li></ul><ul><li>Podcasts </li></ul>
  19. 21. Extendable Formats and Methods <ul><li>RSS </li></ul><ul><li>Microformats </li></ul><ul><li>Trackbacks </li></ul>
  20. 24. Find This Presentation <ul><li>http://www.estradacms.com/hodgson </li></ul>
  21. 25. Thank You! <ul><li>Eric Hodgson </li></ul><ul><li>Web Consultant </li></ul><ul><li>Estrada </li></ul><ul><li>319.396.5013 </li></ul><ul><li>[email_address] </li></ul>
  22. 26. Let’s take some questions ?

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