International recruitment@
What are we going to do? 
2 
• Intro Spil Games 
• Case assignment 
• Working on the case 
• Presenting your approach 
• H...
3 
Reaching over 180 Million MAUs globally 
Spil Games’ global ranking in terms of unique visitors
4 
Game Development @ Spil Games
Nationalities 42 
5
2 cases we can discuss 
Director Portals role 
Technology role – HTML5 
High business impact 
•P&L 
•Product Management 
•...
Director Portals (1/2) 
High business impact 
•P&L 
•Product Management 
•Marketing 
•Manager 
•Branding 
•Interpretation ...
Director Portals (2/2) 
8 
Nice to haves 
•International experience/network 
•Mobile/tablet experience 
•Gaming experience...
HTML5 Game Developer (1/2) 
Niche new technology 
•Gaming 
•Developer 
•Lot’s of “amateurs” 
•Hard facts search 
•Non-NL 
...
HTML5 Game Developer (2/2) 
10 
GOAL: 
•Plan of approach 
•Where to look – sourcing strategy? 
•How would you look? (strin...
Director Portals
How did we approach it? 
8 
1) Understanding the 
(NEW) role 
•Must haves 
•Nice to haves (where 
can we compromise) 
•Com...
(Unwanted) result? 
8 
“Post & Pray” & Agency 
candidates 
•340 candidates 
Sourcing strategy 
•Hunt list of 308 candidate...
What did we changed & what worked? 
8 
1) Market Intelligence from 
senior (internal/external) people 
•Who do you know? 
...
One of the search strings we used 
-intitle:"profiles" -inurl:"dir/ " site:linkedin.com/in/ OR site:linkedin.com/pub/ (pla...
HTML5 Game Developer
How did we approach it? 
8 
1) Understanding the 
(NEW) role 
•Must haves 
•Nice to haves (where 
can we compromise) 
2) S...
(Unwanted) result? 
8 
• Majority of the candidates 
were amateurs (for fun and on 
the side) 
• Candidates started Indie ...
What worked? 
8 
1) No fact based searches, 
but game searches 
•We want people to make cool 
games, not specific JavaScri...
Search strings HTML5 Game Developer 
site:github.com html5 game* "joined on" netherlands|nederland|utrecht|hilversum|almer...
Tips & Tricks
22 
• Stop using IE! – Use Chrome 
• Search LinkedIn (Advanced search) + 
Boolean (and-and)
23
Back –up slides 
24
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International Recruitment - Sourcing (incl. search strings) & Attracting @ Spil Games

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Case presentation of how we managed to fill 5 crucial positions in a highly dynamical and competitive market of Tech, online and Start-ups.

We will discuss a business role: Marketing Director and a tech role: HTML5 Game Developer. Presentation includes some boolean strings.

Learn from our tips AND mistakes.

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  • 3 month outlook – focus
    80 vacatures dit jaar (tot october) + 30 openstaande vacatures t/m Q1
    250 Staff in Hilversum
    Relatively high attrition (please keep that info in here!) due to major shifts and changes
  • Profiel uitgesprint + verspreiden
  • Huntlist of 308 (!!!!) candidates that could match the profile world wide
    Gathered a list of all direct competitors + the people that are working there
  • > 40 interviews…
  • site:linkedin.com (inurl:pub OR inurl:in) -dub.linkedin -inurl:dir (platform|portal) ("product manager"|productmanager) -jobs
  • > 40 interviews…
  • site:linkedin.com (inurl:pub OR inurl:in) -dub.linkedin -inurl:dir (platform|portal) ("product manager"|productmanager) -jobs
  • International Recruitment - Sourcing (incl. search strings) & Attracting @ Spil Games

    1. 1. International recruitment@
    2. 2. What are we going to do? 2 • Intro Spil Games • Case assignment • Working on the case • Presenting your approach • How did we approach it? • Tips & Tricks
    3. 3. 3 Reaching over 180 Million MAUs globally Spil Games’ global ranking in terms of unique visitors
    4. 4. 4 Game Development @ Spil Games
    5. 5. Nationalities 42 5
    6. 6. 2 cases we can discuss Director Portals role Technology role – HTML5 High business impact •P&L •Product Management •Marketing •Manager •Branding •Interpretation search •We need 4! •Purple squirrel Niche – new technology •Gaming •Developer •Lot’s of “amateurs” •Hard facts search •Non-NL 6
    7. 7. Director Portals (1/2) High business impact •P&L •Product Management •Marketing •Manager •Branding •Interpretation search •We need 4! •Purple squirrel 7 Must haves •Online consumer facing brand experience (b2c) •Product management experience: working with a web based product / Experience working with internal technical teams (development of product dev. roadmaps) •Experience in setting the strategy, not solely execution imposed by the HQ •P&L responsibility/monetization strategies
    8. 8. Director Portals (2/2) 8 Nice to haves •International experience/network •Mobile/tablet experience •Gaming experience •Experience/affinity with the specific target groups: girls, females, males •Entrepreneurial background •High Traffic GOAL: •Plan of approach •Where to look – sourcing strategy? •How would you look? (strings, other sources) •Come up with 5 candidates that match the requirements •How would you reach out to them?
    9. 9. HTML5 Game Developer (1/2) Niche new technology •Gaming •Developer •Lot’s of “amateurs” •Hard facts search •Non-NL 9 Must haves & Nice to haves •Able to make cool HTML5 games! •Able to showcase games in HTML5
    10. 10. HTML5 Game Developer (2/2) 10 GOAL: •Plan of approach •Where to look – sourcing strategy? •How would you look? (strings, other sources) •Come up with 5 candidates that match the requirements •How would you reach out to them? (LinkedIn Inmail is NOT allowed!)
    11. 11. Director Portals
    12. 12. How did we approach it? 8 1) Understanding the (NEW) role •Must haves •Nice to haves (where can we compromise) •Competency set 2) Sourcing strategy •Post & Pray • LinkedIN (groups) & Advertising direct competitors •Sourcing • Overview direct competitors + target their managers/directors • Several boolean strings • Check award-sites-, people who have done exceptionally well in the market •Referrals •Agencies – no cure – no pay • Selected 2 agencies in NL • 1 in UK (Spreading risk)
    13. 13. (Unwanted) result? 8 “Post & Pray” & Agency candidates •340 candidates Sourcing strategy •Hunt list of 308 candidates Unsuited candidates •Too much marketing, less product •No branding •No connection with target audience •Competitors were too junior/founders •Failed at test cases etc etc
    14. 14. What did we changed & what worked? 8 1) Market Intelligence from senior (internal/external) people •Who do you know? •Which companies did well a few years ago and why? • Lycos Europe • Telfort 3) No lateral transfers •If you offer someone a similar position in an equally interesting company with the same pay and equal commuting time, you won’t hire him/her. 2) Simplified the strings + re- Iterate weekly •No &&&&&& •Product management •Founder/owner/director •Online •Jump-starting/accelerating 4) Manage your stakeholders + push back •Weekly meeting •Manage expectations of hiring manager & challenge
    15. 15. One of the search strings we used -intitle:"profiles" -inurl:"dir/ " site:linkedin.com/in/ OR site:linkedin.com/pub/ (platform|portal) (“b-to- c”|”b-2-c”|b2c) ("product manager"|productmanager) (Founder|owner) (accelerating|growth) 15 (online|portal|ecommerce|"e-commerce") europe -jobs
    16. 16. HTML5 Game Developer
    17. 17. How did we approach it? 8 1) Understanding the (NEW) role •Must haves •Nice to haves (where can we compromise) 2) Sourcing strategy •Post & Pray • Stackoverflow, linkedin • HTML5 Communities • Network - referrals •Sourcing • Several boolean strings
    18. 18. (Unwanted) result? 8 • Majority of the candidates were amateurs (for fun and on the side) • Candidates started Indie Game development studios • Too much JavaScript people, non-games • Lot’s of interesting candidates were underage! (< 17) • People only willing to work remotely
    19. 19. What worked? 8 1) No fact based searches, but game searches •We want people to make cool games, not specific JavaScript gurus 2) Look for game jams, competitions
    20. 20. Search strings HTML5 Game Developer site:github.com html5 game* "joined on" netherlands|nederland|utrecht|hilversum|almere|utrecht) 20 site:lanyrd.com/profile "html5 game*" (developer|programmer) site:lanyrd.com/profile "appears with" (html5 game*") developer|programmer site:stackoverflow.com/users (html5) game|games "location * utrecht" OR “location * Amsterdam” (intitle:resume OR inurl:resume OR intitle:cv OR inurl:cv OR intitle:vitae OR inurl:vitae) html5 (game| games) (developer|programmer) -jobs -submit –indeed site:nl.linkedin.com (html5) game|games (developer|programmer) "beiden kennen" -freelance -zzp -interim –zelfstandig
    21. 21. Tips & Tricks
    22. 22. 22 • Stop using IE! – Use Chrome • Search LinkedIn (Advanced search) + Boolean (and-and)
    23. 23. 23
    24. 24. Back –up slides 24

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