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eHealth HUB Storybox | Business Model Clinic Stories and cases from the European market

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eHealth HUB Storybox: Business Model Clinic and cases from the European market. Discover how eHealth HUB initiative supported digital health startups and SMEs in Europe.

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eHealth HUB Storybox | Business Model Clinic Stories and cases from the European market

  1. 1. The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No727683. Learning points “The lean startup strategy is the best move to start a project like this, it saves time on unnecessary aspects. And time is money! Quentin Pedron, social psychologist and CPO eHealth HUB services Lean Startup Academy The Lean Startup Academy provides eHealth SMEs with the opportunity to mature their business by systematically testing their ideas against the market. Business Model Clinic The Business Model Clinic supports the best promising entrepreneurs and startups offering personalized coaching on business proposition, customers and go-to-market strategies. The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No727683. Learning points “The lean startup strategy is the best move to start a project like this, it saves time on unnecessary aspects. And time is money! Quentin Pedron, social psychologist and CPO eHealth HUB services Lean Startup Academy The Lean Startup Academy provides eHealth SMEs with the opportunity to mature their business by systematically testing their ideas against the market. Business Model Clinic The Business Model Clinic supports the best promising entrepreneurs and startups offering personalized coaching on business proposition, customers and go-to-market strategies.
  2. 2. HAJIME: do it lean! The eHealth Hub gave us the opportunity to develop a real clinical business model. Sylvie and Pascal were really helpful and shared naturally their network with us with the aim of getting the best way to build our solution and how to find the customers. We are very thankful to them. “ “ HAJIME AI Quentin Pedron, CPO www.hajime-ai.fr France Business Model Clinic and Lean Startup Academy [2018]. “eHealth HUB gave us good reflections points. They helped us to find a good way to launch the product using the lean and customer development methodologies. As a first step, we established a clear view of the market (actors, quantification of the segments). We explored the competition, opportunities and threats. In June, we attended Bucarest Lean startup Academy where we set up a new strategy focusing on CRO, pharma companies and patients with a questionnaire to evaluate problems more in-depth and strengthen Hajime value proposition based on a rigorous approach of market needs. The eHealth HUB team supported and motivated us while providing excellent feedback from their strong experience and network in the European health sector. We felt comfortable to share all the doubts we had about the value proposition of our products.” The solution has a huge potential for a big marketplace. However, we needed to remain focused on the positioning of the solution and explore the best opportunities to enter the market. We were then looking for a business model, we needed to target the right customer. Was it the patients? Was it the pharmaceutical laboratories? We were lost on this topic. Besides, Hajime needed to get more feedback from the market and patients especially. My challenges eHealth HUB support HAJIME AI is a company that mixes two worlds (social psychology and artificial intelligence) to create digital tools to support chronically ill people. The company
  3. 3. The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No727683. Learning points “The lean startup strategy is the best move to start a project like this, it saves time on unnecessary aspects. And time is money! Quentin Pedron, social psychologist and CPO eHealth HUB services Lean Startup Academy The Lean Startup Academy provides eHealth SMEs with the opportunity to mature their business by systematically testing their ideas against the market. Business Model Clinic The Business Model Clinic supports the best promising entrepreneurs and startups offering personalized coaching on business proposition, customers and go-to-market strategies.
  4. 4. i4LIFE: finding a business model for healthy ageing products eHealthHub is a reference collaborative site for startups in the eHealth field. Being part of it accelerated our business not only in a commercial way but also in a technical way, as it made us aware of the necessary improvements to consider in our products. Special mention should be made to TICBiomed. “ “ i4life Marián Garcia, founder and COO www.i4life.es Spain Business Model Clinic and Lean Startup Academy [2018-2019]. “eHealth HUB helped us with an intensive course on Lean Startup, followed by more than 100 interviews with potential customers in order to know the real interest of the market in our product. Besides, we were selected to an event [Lean Startup Academy] with +20 experts on e-Health where we pitched nad network. As a consequence, we have been in touch with some of these experts until now. We even had a mentoring project with one of the experts, Juan Pedro Benítez and we have also incorporated another one as a relevant Advisor in our Board: Pilar Fernández Hermida. Thanks to them we participated in SEMERGEN congress where we had the opportunity to meet GPs and we are still working in collaboration with them. Our products were considerably improved by their advices and comments (again, Lean Design was crucial here). Besides, we have contacted privacy and CE marking experts through the eHealth HUB platform.” We were starting as a company with a solution: a walking stick for people suffering Parkinson’s Disease. The walking stick is connected to an app for patients and physicians. We were looking for designing a business model as our experience with users showed that the connected walking stick was a good and helpful product. We were new in the e-Health field, so it was an awesome chance to contact with main stakeholders. We also knew about Lean Startup Approach but only in a theoretical way. My challenges eHealth HUB support I4life was founded to thank the elderly for all they have done for us. Our core business is to develop paired hardware and software, to easily follow up the health state of Chronical patients by their physicians and caregivers. At the moment, we’ve solutions for Parkinson’s, Alzheimer’s, COPD, diabetes, urine infections, heart diseases. The company
  5. 5. The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No727683. Learning points “If I have to highlight some learnings the first one will be the Lean Startup Approach. It requires a big effort but it is a worthy task, as you start selling your product from the very beginning. Another learning is how to overcome the interviews with potential customers, in order to extract reliable answers and how to consider them to improve the product. A third learning is that our Canvas cares. It can be really helpful to understand your own company.” Marián Garcia, founder and COO eHealth HUB services Lean Startup Academy The Lean Startup Academy provides eHealth SMEs with the opportunity to mature their business by systematically testing their ideas against the market. Business Model Clinic The Business Model Clinic supports the best promising entrepreneurs and startups offering personalized coaching on business proposition, customers and go-to-market strategies.
  6. 6. OUIWIN: giving a twist to their business model I have been free to share all the doubts I had about the value proposition of my Startup without judgement. I have received excellent feedback and advice, which helped me go deeper in my business model. After each session I felt truly supported and motivated by eHealth Hub Team thanks to their strong experience and network in the eHealth ecosystem. “ “ OUIWIN Emilie Jacquetton, CEO and founder www.ouiwin.com Spain Business Model Clinic [Dec 2017 to March 2018]. “I received a strong and constructive feedback about my business plan and possible new target segments to explore. eHealth Hub Team connected me with experienced and relevant actors I could learn from. The team listened to my needs, and thanks to their deep knowledge of the sector, they really helped me align my strategy. Thanks to the exercises and homework the team gave me, I discovered new alliance partners with whom I’m working today. Thanks to this program, I also had the opportunity to participate in the organization of a patient focused event where I moderated conversations between patients in a world café format. It allowed me to increase my network and gain visibility for my project in front of a relevant crowd.” • Need to validate a new business model with a Health expert • Create a new Pitch and practice how to pitch • Find more contacts in the sector My challenges eHealth HUB support Platform to facilitate contacts and group meetings potentially associated with coaching services. The platform is focused on boosting support and help in different topics. For example: diseases, healthy body, food and nutrition, female health and maternity, family and children, as well as issues related to psychology, the couple and finally work problems. The company
  7. 7. The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No727683. Learning points “As entrepreneur, it’s very valuable to receive feedbacks from someone external to the project to get a fresh vision on it and open our eyes and mind on new possible paths that we didn’t consider previously. It’s even more valuable to receive those feedbacks from experts from the field. The format used by eHealth Hub – make assumptions together, go and validate (or invalidate) those hypotheses and produce clear deliverables for the next session is really motivating. Having coaches to report to and deadlines to do so is a booster to thrive and surpass ourselves.” Emilie Jacquetton, CEO and founder eHealth HUB services Business Model Clinic The Business Model Clinic supports the best promising entrepreneurs and startups offering personalized coaching on business proposition, customers and go-to-market strategies.
  8. 8. WINNOV: refining the business model eHealth Hub provided us with a tremendous help in our company's development, it gave us the chance to access Sylvie and Pascal's expertise that would typically be out of the reach of an SME. They pushed us to challenge ourselves to excellence, contributed in structuring our approach to significantly increase our chances of raising funds necessary to the company's long-term success. “ “ WINNOV Luc Vialard, President www.c-diet.com France Business Model Clinic and Lean Startup Academy [2018]. “We received guidance to produce a very efficient, visual investors deck that helped us raise interest from partners and investors. We got feedback from international experts with a strong experience with our potential partner organizations. We analyzed case studies from different markets (outside France) We also received training to perform the presentation, with challenging questions and preparation to include investors' point of view and expectations in our approach Finally, we accessed Sylvie and Pascal's great experience and network.” The company had no experience in raising funds from institutional investors and had several blind spots regarding valuation strategies. The company's service is quite complex, and we obviously needed a very sharp and to the point dissemination and marketing documents to raise attention and start the conversation with high profile partners. We had to further refine the business model and revenue structure to prove the company's sustainability to get partners commitment in funding the project. My challenges eHealth HUB support Winnov develops its own digital healthcare solutions with a specific focus on applications for paramedical and social workers, a population in dire needs of digital tools with a very limited offer from the industry. Our main product is CDIET – a malnutrition screening and management service. Winnov also provides its experience in developing digital innovation to partner organizations through consulting work. The company
  9. 9. The project has received funding from the European Union’s Horizon 2020 Research and Innovation Programme under Grant Agreement No727683. Learning points “Business Model Clinic team helped us build a global approach integrating a refined business model into a finely tuned investors' communication document. The main learning was that our service's technical and economical qualities needed to be backed up with proper dissemination tools to pave the way to global success.” Luc Vialard, President eHealth HUB services Business Model Clinic The Business Model Clinic supports the best promising entrepreneurs and startups offering personalized coaching on business proposition, customers and go-to-market strategies. Lean Startup Academy The Lean Startup Academy provides eHealth SMEs with the opportunity to mature their business by systematically testing their ideas against the market.

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