Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Breathe Easy Pitch


Published on

This is a pitch Presentation of Breathe Easy, a Health Technology Assessment startup. You can find more at &

Published in: Health & Medicine, Business
  • Be the first to comment

  • Be the first to like this

Breathe Easy Pitch

  1. 1. children Childhood asthma: the most + common chronic disease globallyasthma
  2. 2. children +asthma + USA 715K new cases of childhood asthma every year 9.6M children having asthma in total 14M missed school days  $12 B annually
  3. 3. TheBreathe The prototype: Chameleon Easy  a breathing toy + iPAD app => a childsolution that beats asthma attacks
  4. 4. The Team P. Angelidis, Ph.D. is a telecom engineer, a prof. of mHealth and an entrepreneur. One of his startups, is listed in the Athens SE S. Hamilton, M.D. is a children asthma expert, working at Imperial College ST. Mary’s Hospital. She’s devoted in changing the way asthma care is delivered J. Oliver Moore is a PhD student of the New Media Medicine research group in the Media Lab. John is a physician and technologist working to fundamentally change the role that patients can play in their N. Papachristou, M. Sc. is a medical device expert with 5 years of experience. . He is also a well known medical blogger and a narrator at TEDxAthens 2010 M. Psymarnou holds an MBA and has a 10 years experience on ehealth business models and marketing
  5. 5. Competences
  6. 6. competition What more do we offer? Breathe Easy Asthmapolis Smartinhaler Tracking Time √ √ √ Tracking Place √ √ Medication Volume √ Medication Reminder √ √ √ Incentives Platform √ Collaborative Space √ ? ? Fun to use √
  7. 7. How big?market size  $12.4 B: Global Asthma Market  1.5%: Global asthma market Compound Annual Growth Rate  $12.4 B (2009) -> $14 B (2017)  $5.3 B: Sales for patient monitoring tools  $8.8 B: Total handheld healthcare devices market
  8. 8. Revenue & Distribution channelsmarket Pharma Industry 1 Drug Direct Breathe Retail Sales Easy Stores Insurers
  9. 9. How many devices can we sell?sales • 4.3M children, 5-11 years • 0,5% market penetration • 259K devices per year • at $69 each
  10. 10. 1st stage Breathe Easy is raising…(36 months) $7.2M for the full way to sales (36 months) Convertible debt with 20% discount and a valuation cap of $36M
  11. 11. 1st stage During 1st Stage…(36 months)  36 months timeline to:  Case & Packaging design  100 Devices  Testing & FDA approval  Distribution Agreements  Sales Plan
  12. 12. Empowering children with asthmaprovenconcept First Prize at MIT Health and Wellness Innovation Competition 2012. Breathe Easy: the Nike+ Sensor for kids with asthma