Personal Information
Organization / Workplace
Greater Denver Area United States
Occupation
Market Researcher, Strategist, Scientist
Industry
Advertising / Marketing / PR
Website
http://www.integer.com
About
I've been a strategic planner, a market researcher and moderator, a writer, an editor, a graphic designer, a teacher, a camp counselor, and an evolutionary biologist.
Without really knowing how, I'm finding a way to mix all these random ingredients into a foamy and frothy work life.
I currently lead account planning teams for several key clients and help manage and train our amazing account planners in the department. I also help with new business and agency training. I give out a lot of dark chocolate.
Specific skills & stuff:
- Account planning, strategic planning, brand strategy, brand communications, shopper marketing, promotional marketing, digital strategy, retail marketing.
- M...
Tags
shopping
science
marketing
consumer
shopper marketing
psychology
shopper culture
See more
- Presentations
- Documents
- Infographics
The Onion's Foolproof Guide to Branded Content
MediaPost
•
7 years ago
Insights on the shopping revolution
Fjord
•
11 years ago
Sku rationalization in convenience retail
Balvor LLC
•
13 years ago
Colour psychology in logo design
Trailukya Dutta
•
12 years ago
The Planner Survey 2010
Heather LeFevre
•
13 years ago
Marketing To The Evolving Shopper - FMI
The Integer Group
•
13 years ago
Beyond Mom - PMA BLUR
The Integer Group
•
13 years ago
ISMI Expo Tenets of Shopper Marketing
The Integer Group
•
13 years ago
The Meeting of Retail and Digital
The Integer Group
•
13 years ago
Using Science and Technology to Influence Shopping Behavior
The Integer Group
•
13 years ago
Beyond Facebook
Jesse Schell
•
14 years ago
3 billion hours gaming a week: Is it worth it?
Jane McGonigal
•
13 years ago
The Brand Gap
coolstuff
•
17 years ago
ideas idea ideas: strategy talk with MAS
Heidi Hackemer
•
13 years ago