Blackberry is most widely-used at 42%, and the iPhone 31%, and Android at 12%.
Mobile marketing sales presentation [piranha performancemarketing.com]
Oct 18, 2012 Company Overview
Agenda About Piranha Performance Marketing Why Mobile? Mobile Strategy Premium Mobile Websites Sample Applications QR Codes Text Messaging
About Piranha Performance MarketingPiranha Performance Marketing is a full-service mobile marketing agencyspecializing in innovative and engaging mobile communication programs,promotions and campaigns. Mobile Web Apps QR Codes Mobile Location Analytics Text Message Marketing Social Media Management Mobile SEO & Mobile Advertising
The Mobile Revolution More then a third of U.S. Adults own a smart phone. 95% of smartphone owners search locally Customer attention span is only 7 sec. long
Engagement is on the Rise MOBILE WEB 34%of Americans access the web on their mobile device. (eMarketer)TRIPLE DIGIT GROWTH rate in usage. (Quantcast)
Mobile Coupons are BoomingMOBILE COUPONS Greater than10x user growthin 2010 with triple digit increases in 2011 & 2012 in North America. (Yankee Group)
Mobile is Immediate! 37% 18-24 YR OLDS 55% 18-24 YR OLDS 44% MOBILE USERS checked their checked their checked their mobile in the last mobile in the last mobile in the last five minutes. fifteen minutes. thirty minutes.Source: InsightExpress
Mobile Purchase Decision Making The Mobile Purchase Decision Funnel turns eyeballs into buyers. AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY• Mobile Web • Mobile Web • Mobile Web • Mobile Web • Mobile Web• Mobile Advertising • Mobile Coupon • Mobile Updates • SMS Coupon or • SMS updates• SMS Contesting and Updates opt-in • Mobile Apps Incentives • Coupons (Web & SMS) • Mobile Apps • Mobile Apps • mCommerce • Polling and VotingYou get valuable data at each step along the path enabling ROI reporting and an optimization feedback loop.
Traditional Apps vs Mobile Web Apps APPS MOBILE WEB No — A separate application is Yes — The mobile web isPlatform Independent required for each platform. accessible on each platform. Yes — Apps can take total Yes/No — With work, some Rich Experience advantage of native features. native features can be used. Yes — Apps are a great extension Yes — Mobile sites are a great Brand Extensible of your brand. extension of your brand. No — Apps require a lengthy Yes — Updating a mobile site Easily Publishable approval process for release. takes mere minutes. Use these tools to build brand preference, drive transactions, and increase customer loyalty.
Premium Mobile WebsitesOur mobile sites lives in harmony with existing websitesWe convert your existing website into a mobile friendly version, compatible with nearly all smartphones and fully compliant with your brand. Our system auto-detects traffic from mobile devices and redirects to your mobile-friendly version
Platform Benefits Turnkey: easy, quick and inexpensive way to go mobile Proven: our platform powers over 500 mobile websites worldwide Scalable: always up-to-date, redundant, flexible and secure Integrated: powerful CMS integrates with any existing website Our platform is compatible with more than 98% of mobile traffic!
The Big Picture: Mobile Strategy CONVERSIONS AWARENESS DR CAMPAIGN BRAND CAMPAIGN Tailor Mobile Marketing for Tailor Mobile Marketing for Lead Generation Campaign Recall TOOLS/TACTICS DATA AVAILABLE TOOLS/TACTICS DATA AVAILABLE SMS response from SMS: Phone #, carrier, Mobile Web advertising Mobile Web:offline media (print, TV, referring source Impressions, clicks, In-app advertising etc.) referring sources Mobile Web: Location, Sponsored apps SMS Contesting device type. Must ask for In-app: Impressions, personally identifiable engagement, clicks. info.
Mobile MicrositesContact Information Content Download Data Collection Mobile Commerce Product Database Geolocation Social Networking Contest Entry
Customer Acquisition Allows companies to engage users and capture information on location Drive traffic through QR codes, SMS links, email, Facebook and Twitter Provides an instant and secure contact capture form to acquire new customers anytime, anywhere
Mobile Offers & Loyalty Discounts Offer free gifts, discounts, incentives, and reminders with our Mobile Coupon Platform Create a campaign, broadcast it, and experience an immediate increase in traffic! Mobile coupons are a great way to: • Have immediate impact on your brand • Eliminate printing and mailing costs • Track redemption rates Sample • Minimize investment in your POS set-up
mCommerce – Mobile Sales On-the-Go Gives your consumer the ability to purchase instantly, when and where the impulse strikes! Combines: 1. ease of purchase 2. location-awareness 3. ready access to information Mobile commerce will surpass eCommerce A must have for ticket-based events and retail Accessible via social media, SMS and QR codes Use these tools to drive transactions, and increase loyalty.
QR Codes A QR code is only as good as it’s landing page… SMART QR Codes: • Point to mobile optimized landing pages • Grab attention • Help spread mobile coupons • Build lists of mobile phone users • Run better marketing metrics • Easily share mobile media (photos/videos) • Achieve marketing objectives!
Near Field Communications (NFC) Allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity Active vs. PASSIVE – NFC will be driven by marketing, not payments NFC stickers, SmartPosters
Text Message (SMS) Marketing Bulk SMS Blast: Send and receive bulk/individual SMS messages via our easy-to-use web based software and direct carrier connection. Mobile Keywords: Text ―yourword" to 12345 – provide on-demand rewards, coupons, links to mobile sites and loyalty program opt-ins. Online and Mobile Sign-up Forms: Customers can easily enter their contact info on your website and get added to your SMS lists. Mobile Voting: Create all types of fun and engaging SMS votes/polls.
SMS for Direct Response SMS-backed mobile loyalty programs tie in with email and direct-mail programs Include a URL in the SMS message to link back to the mobile web for further engagement, data capture, and conversion. In retail, SMS is becoming the best tool for CRM and loyalty efforts. Use SMS for: store alerts news updates coupons reminders
MMS Picture Messaging MMS is the new standard in mobile messaging and often times gets 2 to 3 times the response rate in comparison to standard text messaging alone. Increased Direct Interactive MMS Response Rate Mass MMS Targeted MMS Announcements Personalized MMS Go Green
Thank You! Your Closing Message Contact Us Call to Action!