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LIS 701 Mobilizing Public Libraries

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LIS 701 Mobilizing Public Libraries

  1. 1. Mobilizing PublicLibrariesDesign & Marketing SolutionsJenny HaleMidterm PresentationLIS 701 - Dominican UniversityJune 4, 2013
  2. 2. Why Go Mobile?In general:• The idea of “mobile applications” has been around since 1991• 55.5% of mobile subscribers own a smartphone• About 1.4 billion smartphones will be in use by the end 2013• 56% of the 85% of cellphone owners access the web on theirphonesMobilizing Public Libraries: Design & Marketing SolutionsLIS 701 – Dominican UniversityJenny Hale
  3. 3. Why Go Mobile?Specifically:• 13% of adults over 16 visit library websites via a mobile device• 29% of eBook readers have read them on their smartphones• 63% of library customers expressed interest in using theircellphones to access digital library services• 15% of library websites are optimized for mobile devices• 7% of libraries developed apps for access to library servicesMobilizing Public Libraries: Design & Marketing SolutionsLIS 701 – Dominican UniversityJenny Hale
  4. 4. Areas of DiscussionGenerally:• The typical (mobile) design process• Standards and patterns used in the design processSpecifically:• How public libraries organize their mobile content• Tools public libraries use to go mobile• Library-specific mobile enhancementsMobilizing Public Libraries: Design & Marketing SolutionsLIS 701 – Dominican UniversityJenny Hale
  5. 5. The Mobile Design ProcessTake a user-centric, iterative approach.• Identify the intended audience• Determine library and customer goals and needs• Established needed resources• Audit library website content• Brainstorm and sketch ideas and concepts• Create paper or interactive prototypes• Test prototype with library customers• Revise prototype based on feedback• Launch, market, maintainRepeat as neededMobilizing Public Libraries: Design & Marketing SolutionsLIS 701 – Dominican UniversityJenny Hale
  6. 6. Standards and PatternsKeep it simple, design for small screens.• Use minimal color• Keep file sizes and graphics to a minimum• Void downloading of large files• Place most-used content within the visible screen area• Break down information• Promote easy “way-finding”• Minimize scrolling• Reduce number of clicks• Denote links to external or non-mobile sitesMobilizing Public Libraries: Design & Marketing SolutionsLIS 701 – Dominican UniversityJenny Hale
  7. 7. Mobile Library ContentWhat to include depends on the library. Typically:• Catalog• Personal account• Library address/contact info• Borrowing information• Downloadable media• Databases/research• Calendar/eventsMobilizing Public Libraries: Design & Marketing SolutionsLIS 701 – Dominican UniversityJenny Hale
  8. 8. Mobilizing ToolsHave a web master? Use:• HTML/CSS and/or PHPNo web master? Try:• Content Management Systems (CMS)• Drupal• Wordpress• Mobile Library Services• Boopsie• Library AnywhereMobilizing Public Libraries: Design & Marketing SolutionsLIS 701 – Dominican UniversityJenny Hale
  9. 9. Example Library Websites▲New York Librarynypl.org▲Iowa City Libraryicpl.org▲Arlington Heights Libraryahml.infoMobilizing Public Libraries: Design & Marketing SolutionsLIS 701 – Dominican UniversityJenny Hale
  10. 10. Example Mobile Library Sites▲Iowa City LibraryHTML/CSS▲Arlington Hts LibraryBoopsie▲New York LibraryCMS (Drupal)Mobilizing Public Libraries: Design & Marketing SolutionsLIS 701 – Dominican UniversityJenny Hale
  11. 11. Mobile EnhancementsInteractive or ▲◄ Static MapsAR (Augmented Reality) ▲◄ QR (QuickResponse)or Bar Codes ►Mobilizing Public Libraries: Design & Marketing SolutionsLIS 701 – Dominican UniversityJenny Hale
  12. 12. Thank You!Questions, comments?Jenny Halejhale353@yahoo.comMobilizing Public Libraries: Design & Marketing SolutionsLIS 701 – Dominican UniversityJenny Hale

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