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MUSEUM
MISSIONSTATEMENTS --
NEW FOCUSON PUBLIC
ANDSOCIAL PURPOSE
ELAINE HEUMANN GURIAN
CHINA 2016
THEREARE
MANY
MUSEUMS
 AND THERE ARE MANY TYPES OF MUSEUMS
 Based on content:
 On the philosophy of the country of orig...
CHANGES IN
THE 20-21ST
CENTURY
COLLECTION
IN MUSEUMS
 SOME NON- COLLECTIONS BASED INSTITUTIONS
RECOGNIZED AS MUSEUMS (CHI...
THECLASSIC
DEFINITIONOF
MUSEUMS
INCLUDETHESE
FIVE ELEMENTS
 OPEN TO THE PUBLIC
 COLLECTION OF OBJECTS
 PRESERVATION OF ...
MUSEUMS
FOCUSON
AUDIENCE
 Museums are much less important for the reasons that they
use to justify their existence (colle...
CHANGING
DEFINTION
OF PUBLIC IN
21 ST
CENTURY
 INTEREST IN BROADER PUBLIC INCLUSION
 EMPHASIS ON INFORMAL EDUCATION, “FR...
THE
TRADITIONAL
BIG FIVE
IN MISSION
STATEMENTS
ACQUIRES,
PRESERVES.
STUDIES,
PRESENTS,
EDUCATES
METROPOLITAN
MUSEUMOFART
2015
 The Metropolitan Museum of Art collects, studies, conserves, and
presents significant work...
How toWrite a
Mission
Statement
AAM
Typically,
a mission statement explains
the museum’s purpose and reason for
existing
...
CONTEMPORARY
YET TRADITIONAL
MISSIONS
STATEMENTS
 The mission of the Chinese American Museum (CAM) is to foster a
deeper ...
Jeanne
Vergeron
Blog:
Museum
Notes
 A mission statement answers four questions: What does it
contribute? who does it serv...
NON-
TRADITIONAL
EXAMPLES
2015
 Museum of Science, Boston
 The Museum's mission is to play a leading role in transformin...
 A mission statement answers four questions: What does it contribute?
who does it serve, how does it deliver? and why is ...
AN EXAMPLE
TRADITIONAL
The mission of San Diego Chinese American History
Museum
NAME OFYOUR MUSEUM
is to collect, preserve...
NON-
TRADITIONAL
EXAMPLE
 Mission Statement
 The University ofArizona Museum ofArt
 WHO
 Engages diverse audiences
 W...
HOMEWORK  WHAT ISTHE MISSION STATEMENTOFYOUR MUSEUM.
NOWWEWILL
WRITEA NEW
MISSION
STATEMENT
FORYOUR
MUSEUM
 This exercise will ask each individual to work on rewriting the
mi...
Resources
 This power point was originally started by using the rich resource
on mission statements edited by GailAnderso...
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Museum mission statements exercise 2016

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A useful exercise based powerpoint to connect the importance of mission and value statements and actual practice

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Museum mission statements exercise 2016

  1. 1. MUSEUM MISSIONSTATEMENTS -- NEW FOCUSON PUBLIC ANDSOCIAL PURPOSE ELAINE HEUMANN GURIAN CHINA 2016
  2. 2. THEREARE MANY MUSEUMS  AND THERE ARE MANY TYPES OF MUSEUMS  Based on content:  On the philosophy of the country of origin  On the funders – governmental vs private  On intended audience – i.e. Tourist vs community or both  On demands of the location – historic houses, outdoor sites, etc.  On the demands of the collections – precious and valuable vs community owned, or reproductions. Elaine Heumann Gurian 2008 2
  3. 3. CHANGES IN THE 20-21ST CENTURY COLLECTION IN MUSEUMS  SOME NON- COLLECTIONS BASED INSTITUTIONS RECOGNIZED AS MUSEUMS (CHILDREN’S, SCIENCE, ART GALLERIES)  SOME LIVING COLLECTIONS INSTITUTIONS RECOGNIZED AS MUSEUMS (ZOOS, BOTANTIC GARDENS, AQUARIUMS)  SOME MUSEUMS EXPANDED COLLECTIONS TO MATCH MORE MULTICULTURAL SOCIETY  COLLECTING TECHNOLOGY AND MULTIPLES PUTS ISSUES OF WHAT TO COLLECT AND IS IT ORIGINAL? Elaine Heumann Gurian 2008 3
  4. 4. THECLASSIC DEFINITIONOF MUSEUMS INCLUDETHESE FIVE ELEMENTS  OPEN TO THE PUBLIC  COLLECTION OF OBJECTS  PRESERVATION OF OBJECTS  RESEARCH  EDUCATION  EXHIBITIONS  The balance and intention varies Elaine Heumann Gurian 2008 4
  5. 5. MUSEUMS FOCUSON AUDIENCE  Museums are much less important for the reasons that they use to justify their existence (collect, preserve, protect, display and educate) and  The old museum definitions  Since the 20th century -- museums have become institutions
  6. 6. CHANGING DEFINTION OF PUBLIC IN 21 ST CENTURY  INTEREST IN BROADER PUBLIC INCLUSION  EMPHASIS ON INFORMAL EDUCATION, “FREE CHOICE LEARNING  VISITOR RESEARCH  LEARNING THEORY OF MULTIPLE INTELLIGENCE, SOCIAL WELL BEING  MARKET TESTING, MARKETING, ADVERTISING  HOURS OF OPERATION TO CATER TO ALL PEOPLES  TOPICS CHOSEN TO BE MORE INCLUSIVE AND MORE POPULAR Elaine Heumann Gurian 2008 6
  7. 7. THE TRADITIONAL BIG FIVE IN MISSION STATEMENTS ACQUIRES, PRESERVES. STUDIES, PRESENTS, EDUCATES
  8. 8. METROPOLITAN MUSEUMOFART 2015  The Metropolitan Museum of Art collects, studies, conserves, and presents significant works of art across all times and cultures in order to connect people to creativity, knowledge, and ideas.
  9. 9. How toWrite a Mission Statement AAM Typically, a mission statement explains the museum’s purpose and reason for existing  http://www.aam-us.org/docs/default- source/continuum/developing-a-mission-statement- final.pdf?sfvrsn=4
  10. 10. CONTEMPORARY YET TRADITIONAL MISSIONS STATEMENTS  The mission of the Chinese American Museum (CAM) is to foster a deeper understanding of, and appreciation for, America’s diverse heritage by researching, preserving, and sharing the history, rich cultural legacy, and continued contributions of ChineseAmericans.  The mission of San DiegoChinese American History Museum is to collect, preserve and share the ChineseAmerican experience and Chinese history, culture and art to educate our diverse community and its visitors
  11. 11. Jeanne Vergeron Blog: Museum Notes  A mission statement answers four questions: What does it contribute? who does it serve, how does it deliver? and why is this important?  The what, for whom , how, and why of a mission statement must be aligned and work together powerfully, be relevant to the community, and inspire action.  http://museumnotes.blogspot.com/2011/01/missions-that- matter.html
  12. 12. NON- TRADITIONAL EXAMPLES 2015  Museum of Science, Boston  The Museum's mission is to play a leading role in transforming the nation's relationship with science and technology.  Aldrich Contemporary Art Museum  The Aldrich ContemporaryArt Museum advances creative thinking by connecting today’s artists with individuals and communities in unexpected and stimulating ways.  Missouri History Museum  The Missouri History Museum seeks to deepen the understanding of past choices, present circumstances, and future possibilities; strengthen the bonds of the community; and facilitate solutions to common problems
  13. 13.  A mission statement answers four questions: What does it contribute? who does it serve, how does it deliver? and why is this important? The what, for whom , how, and why of a mission statement must be aligned and work together powerfully, be relevant to the community, and inspire action.  http://museumnotes.blogspot.com/2011/01/missions-that-matter.html Jeanne Vergeron Museum Notes
  14. 14. AN EXAMPLE TRADITIONAL The mission of San Diego Chinese American History Museum NAME OFYOUR MUSEUM is to collect, preserve and share FUNCTION /S the Chinese American experience and Chinese history, culture and art WHAT ISTHE CONTENT -- DISCIPLINE to educate FORWHAT PURPOSE our diverse community and its visitors ANDWHO IS OUR AUDIENCE
  15. 15. NON- TRADITIONAL EXAMPLE  Mission Statement  The University ofArizona Museum ofArt  WHO  Engages diverse audiences  WORKSWITHWHAT AUDIENCES  Inspires critical dialogue  Champions art as essential to our lives  FORWHAT PURPOSE  http://www.artmuseum.arizona.edu/about/mission- statement ALSO SEETHIS PAGE FORVISION, VALUES
  16. 16. HOMEWORK  WHAT ISTHE MISSION STATEMENTOFYOUR MUSEUM.
  17. 17. NOWWEWILL WRITEA NEW MISSION STATEMENT FORYOUR MUSEUM  This exercise will ask each individual to work on rewriting the mission statement of his/her own museum.  Start with the mission statement of your museum  Now rewrite it so that it is written using the following template.  “THE XXX (NAME) MUSEUM ISTO XXX (ADJECTIVE)XXX (SUBJECT MATTER) USING XXX (TOOLS)TO SERVICE XXX (PUBLIC/S) FORTHE FOLLOWING XXX (SOCIAL BENEFIT).  Example: We will work on some examples together.
  18. 18. Resources  This power point was originally started by using the rich resource on mission statements edited by GailAnderson:Anderson, G 1998 Museum Mission Statements, Building a Distinct Identity, 2nd Edition; American Association of Museums;  AAM how to write a mission statement  http://www.aam-us.org/docs/default- source/continuum/developing-a-mission-statement- final.pdf?sfvrsn=4  AnneVergeron Blog: Museum notes http://museumnotes.blogspot.com/2011/01/missions-that- matter.html

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