The Film Industry
Producers and Audiences (G322b)
the issues raised by media ownership in contemporary media practice
the importance of cross media convergence and synergy in production,
distribution and marketing
the technologies that have been introduced in recent years at the levels of
production, distribution, marketing and exchange
the significance of proliferation in hardware and content for institutions and
the importance of technological convergence for institutions and audiences
the issues raised in the targeting of national and local audiences (specifically,
British) by international or global institutions
the ways in which the candidates’ own experiences of media consumption
illustrate wider patterns and trends of audience behaviour
One of the above will be the question in your exam,
although worded differently. You will apply your
knowledge, understanding and case studies to the one
kind of media institution might
distribute your media product and why?
Coursework Evaluation Question 3
In general terms...
what does the word INDUSTRY mean?
The Stages of Industry
Making something (a film) that can be sold. A
Delivering an audience (to a film) and a
product (film) to the audience.
Identifying the audience, raising awareness
and creating a buzz around the product (film).
A swap of time and/or money in order to
•Where, how, when an audience consume
the text & what they do with it.
What type of industry
is the film industry?
Is it providing a product, or a service, or both?