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Digital Strategy Workshop for Internet Week Denmark #iwdk


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This digital workshop is your chance as a digital/social media practitioner to discuss your everyday struggles and share your best experiences.

The workshop aims to inspire you through a brief introduction to strategic use of digital media followed by one or two sessions where you can share and discuss the use of everything from facebook feeds to linkedin pages with digital likeminds.

We will guide you through the session with inspiration, best practice examples and concrete recommendations for you in your digital quest.

Published in: Business, Technology
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Digital Strategy Workshop for Internet Week Denmark #iwdk

  1. 1. Digital Strategy Workshop By Tobias @egmose & Harald @tokeroed
  2. 2. Tobias Egmose 2 Digital Advisor Hou Media We produce video and develop digital solutions to improve corporate communication.
  3. 3. Harald Reedtz Tokerød 3 Senior Digital Strategy Advisor House & Co We believe every business has an unexploited digital business potential. We help identify this potential and define a digital strategy that we also support with digital software solutions. Inspire > Listen > Challenge > Solve
  4. 4. Digital Business 4
  5. 5. Digital Strategy 5 Core Business
  6. 6. Det Digitale Landskab 6
  7. 7. Shape your digital vision 7
  8. 8. No course – no sucess 8
  9. 9. Multichannel is business 9 Companies that effectively sell across multiple channels achieve more than 40% higher sales ROI than companies wedded to a single channel. Nearly a third of all B2B purchases are done digitally. Customers today use an average of six channels during the buying process, and the number of channels available to them is only increasing.
  10. 10. Smooth customer journey 10
  11. 11. Digital = satisfaction 11
  12. 12. Mapping stakeholders 12
  13. 13. Touchpoints 13
  14. 14. A question for you 14 What are your main struggles as a digital practitioner? What do you need to improve?
  15. 15. Go into groups to discuss 15 Who are your key stakeholders? Is your organisation ready for a digital strategy? Is there a solid ground for your digital strategy? What is value to your organisation? (other than sales?)