LDEX	  21-­‐3-­‐13	  	  	  	  	  Robin	  Houghton	  	  |	  	  robinhoughton.com	  |	  @robinhoughton	  It’s marketing, Jim...
PROMINENCE
INFLUENCE
RELEVANCE
RELEVANCEINFLUENCEPROMINENCE
What do you do?What makes youdifferent?(SOCIAL MEDIA) MARKETING 101
What do you do?What makes youdifferent?Who are you reaching out to?What’s their pain?(SOCIAL MEDIA) MARKETING 101
•  2	  examples	  of	  businesses	  understanding	  people’s	  pain	  
What do you do?What makes youdifferent?(SOCIAL MEDIA) MARKETING 101Who are you reaching out to?What’s their pain?Where & h...
•  SOMETHING	  about	  usage	  of	  different	  social	  networks	  &	  plaNorms,	  also	  mobile	  vs	  comp	  etc	  –	  l...
•  2	  examples	  of	  SMEs	  using	  different	  tools/plaNorms	  
What do you do?What makes youdifferent?Who are you reaching out to?What’s their pain?Where & how do they spend time online...
What do you do?What makes youdifferent?How will you knowif it’s working?Who are you reaching out to?What’s their pain?Wher...
•  Something	  about	  what	  to	  measure	  and	  what	  not	  to	  get	  bogged	  down	  with	  
•  MarkeSng	  is	  markeSng	  –	  social	  is	  not	  a	  bolt	  on	  •  MarkeSng	  –	  there’s	  a	  Sme	  for	  creaSvit...
Finding	  the	  Sme	  •  Plan	  –	  and	  sSck	  to	  it.	  Share	  tasks.	  •  Prepare	  content	  in	  advance	  •  Orga...
Social	  media	  from	  the	  inside	  out	  •  Use	  social	  media	  not	  only	  as	  a	  markeSng	  tool	  but	  as	  ...
•  Plan	  for	  the	  long	  term	  •  No	  need	  to	  be	  scared!!	  
Image	  credits	  •  h`p://lizistheword.wordpress.com/	  •  h`p://whoareyouandwhyshouldicare.tumblr.com/	  •  h`p://userpa...
Social media marketing - it's marketing, but not as we know it
Social media marketing - it's marketing, but not as we know it
Social media marketing - it's marketing, but not as we know it
Social media marketing - it's marketing, but not as we know it
Social media marketing - it's marketing, but not as we know it
Social media marketing - it's marketing, but not as we know it
Social media marketing - it's marketing, but not as we know it
Social media marketing - it's marketing, but not as we know it
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Social media marketing - it's marketing, but not as we know it

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Short talk given to startups and small businesses at Lewes & District Enterprise Expo, March 2013

Published in: Business, News & Politics
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Social media marketing - it's marketing, but not as we know it

  1. 1. LDEX  21-­‐3-­‐13          Robin  Houghton    |    robinhoughton.com  |  @robinhoughton  It’s marketing, Jim, but not as we know it
  2. 2. PROMINENCE
  3. 3. INFLUENCE
  4. 4. RELEVANCE
  5. 5. RELEVANCEINFLUENCEPROMINENCE
  6. 6. What do you do?What makes youdifferent?(SOCIAL MEDIA) MARKETING 101
  7. 7. What do you do?What makes youdifferent?Who are you reaching out to?What’s their pain?(SOCIAL MEDIA) MARKETING 101
  8. 8. •  2  examples  of  businesses  understanding  people’s  pain  
  9. 9. What do you do?What makes youdifferent?(SOCIAL MEDIA) MARKETING 101Who are you reaching out to?What’s their pain?Where & how do they spend time online?
  10. 10. •  SOMETHING  about  usage  of  different  social  networks  &  plaNorms,  also  mobile  vs  comp  etc  –  latest  stats  
  11. 11. •  2  examples  of  SMEs  using  different  tools/plaNorms  
  12. 12. What do you do?What makes youdifferent?Who are you reaching out to?What’s their pain?Where & how do they spend time online? What can you contribute?What will you do?(SOCIAL MEDIA) MARKETING 101
  13. 13. What do you do?What makes youdifferent?How will you knowif it’s working?Who are you reaching out to?What’s their pain?Where & how do they spend time online? What can you contribute?What will you do?(SOCIAL MEDIA) MARKETING 101
  14. 14. •  Something  about  what  to  measure  and  what  not  to  get  bogged  down  with  
  15. 15. •  MarkeSng  is  markeSng  –  social  is  not  a  bolt  on  •  MarkeSng  –  there’s  a  Sme  for  creaSvity,  intuiSon,  emoSon  and  there’s  a  Sme  for  method  and  following  a  process.  •     •  Example  of  parachute  jump  –  throwing  all  the  drills  out  the  window  and  going  seat  of  pants.  
  16. 16. Finding  the  Sme  •  Plan  –  and  sSck  to  it.  Share  tasks.  •  Prepare  content  in  advance  •  Organise  –  eg  tweetdeck,  hootsuite  •  Automate  -­‐  IFTTT  •  Collaborate  –  (examples)  involve,  crowdsource  showcase  others  (eg  guest  blogging)  •  Recognise,  reward,  be  generous  
  17. 17. Social  media  from  the  inside  out  •  Use  social  media  not  only  as  a  markeSng  tool  but  as  a  way  of  improving  your  offering,  your  customer  service,  staff  retenSon,  your  business  pracSces  –  why  would  you  not??  •  Involve  everyone  in  the  company  •  Be  real  
  18. 18. •  Plan  for  the  long  term  •  No  need  to  be  scared!!  
  19. 19. Image  credits  •  h`p://lizistheword.wordpress.com/  •  h`p://whoareyouandwhyshouldicare.tumblr.com/  •  h`p://userpathways.com/  •  h`p://drachouse.com/movies/big_screen_classics_the_godfather/ausSn  •  h`p://www.textually.org/textually/archives/2011/08/029230.htm  •  h`p://www.textually.org/textually/archives/2011/08/029230.htm  

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