Withings Interested in a few original figures? SELF-TRACKERS PORTRAIT WOMEN ARE THE FIRST OUT OF BED! FOIE GRAS BEATS TURKEY… MEN WOMEN American women … whereas American European women …whereas European weigh themselves men weigh weigh themselves men weigh at 8:22 am themselves at 8:27 am at 8:13 am average… themselves at 8:18 am average… average. average. Thanksgiving Christmas WHO SAID MEN DON’T CARE ABOUT THEIR WEIGHT? Average number of weigh-ins each month: 67.15 63.67 kg 63.84 67.00 kg kg 8.1 TIMES 7.7 TIMES 7.0 TIMES 7.2 TIMES In 2010, just before and after Thanksgiving, women average In 2010, just before and after Christmas, women average weight weight increased (only) of 150 g. increased of 170 g. 86.49 86.70 84.67 84.98 kg kg In 2010, just before and after In 2010, just before and after Thanksgiving, men average weight Christmas, men average weight increased of 210 g. increased of 310 g. Who are self-trackers? What do they achieve? GENDER REPARTITION OF OUR BODY SCALE USERS: SHARE OF BODY SCALE USERS WITHIN NORMAL BMI RANGE: In 2011, BMI is normal (between 20 and 25) for: 26% 52% 31% 57% 29% 33% WOMEN WOMEN of men users of female users of men users of female users 71% 67% 20 25 30 MEN MEN UNDERWEIGHT NORMAL OVERWEIGHT OBESE AVERAGE AGE OF OUR BODY SCALE USERS: 49% 72% THIS IS THE SHARE THIS IS THE SHARE OF OUR BLOOD OF OUR BODY SCALE PRESSURE MONITOR USERS WHO START USERS WHO HAVE STABILIZED OR REACH A NORMAL BMI 3 3 THEIR BLOOD PRESSURE AFTER RANGE AND REMAIN STABLE 39 48 38 47 weeks months YEARS OLD YEARS OLD YEARS OLD YEARS OLD OF SELF-TRACKING. after. Source: anonymous data extracted from Withings’ products users databases.