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<ul><li>Doubling your conversion rate is Multivariate Testing & Conversion Tweaking - PubCon 2009

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Doubling your conversion rate is far easier (and cheaper) than doubling your traffic Get to know your data (all of it) intimately so you can uncover relationships Segment and combine your data for more meaningful interpretation Test everything until you know what matters Develop a culture of testing Evolve through continuous testing and improvement cycles—become data-driven Take Aways

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