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WCPN
   The Sound of Ideas:
Reflections on Regionalism
   in Northeast Ohio
     An Interview with Ed Morrison
Purdue Center for Regional Development
          December 31, 2007
2
3
Regions are responding to globalization pressures
  by developing stronger alliances to compete
Building regional innovation is becoming the
      centerpiece of national economic
             development policy




                     5
6
7
The Cleveland+ Brand is not on most regional web sites




                          8
The Detroit region is moving quickly on its strategy




                         9
Field trips are a common practice for civic leaders
   involved in regional economic development




                           10
Northeast Ohio missed the opportunity to
participate in WIRED -- One of the most innovative
        federal programs in the last 20 years




                         11
Bricktown is one initiative in a series of initiatives that
Oklahoma City has been deploying for the past ten years...
        The initiatives are anchored by metrics




                              12
Regions that innovate in brainpower will have the
       inside track in building prosperity




                       13
The educational attainment is a key
   driver of regional prosperity




                            14
Educational attainment is a key driver of incomes, but
      there is little focus on this issue in NEO




                            15
Regional Strategies are about Alignment
                               and a Continuous Discipline of “Strategic
                               Doing”: Converting transformative ideas
                                           into action quickly

                                Innovative Businesses



                                                                                                                                                 Strategic Doing in a Nutshell
                                                                                                                                                                                                Strategic Doing is a discipline. Here are the steps:   Collaboration leads to
                                                                                                    Strategic Doing is a civic discipline to guide open innovation                                                                                     innovation: Converting
                  Brainpower                                  Innovation                                                                                                                        1. Exploring our assets to find new                     fresh ideas into
                                                                                                                                 Develop ideas about what we                                    opportunities;                                         something valuable.
                  21 Century Talent                     Entrepreneurship                                                               can do together                                          2. Focusing on one opportunity at a time and           Innovation improves our
                                                                                                                                                                                                defining as clearly as possible the quot;strategic          productivity and our
                                                                                                                                           Find
                                                                                                                                                                                                outcomesquot; we want.                                     prosperity.
                                                                                                                                                                                                3. Launching new initiatives by aligning our
                                                                                                                                                                                                resources with quot;link and leveragequot; strategies; and
                                                                                                                  Evaluations                                      Insights                     4. Learning what works by executing and
                                                                                                                                                                                                measuring what happens.

                                                                                                                                                                                                The discipline of strategic doing seems simple,
                                                                                                                                                                                  Choose
                                                                                                   Execute and                                                                                  but it's hard. We are collaborating with people
                                                                                                                 Learn                                                Focus      what we will
                                                                                                    measure                                                                                     outside our organization. No one can tell anyone
                                                                           Dynamic Clusters
                                                                                                                                                                                     do
                                                                                                     results                                                                                    else what to do. We are only together in face-to-
Creative People




                                                                                                                                                                                                face meetings for a short time. We must learn to
                                                                                                                                                                                                use Web tools for on-line collaboration to keep
                                                                                                                                                                                                organized and focused. Leadership is a shared
                                                                                                                                                                   Initiatives
                                                                                                                  Action Plans
                                                                                                                                                                                                responsibility, distributed within the group.
                                            Civic
                                        Collaboration                                                                                                                                              “If your actions inspire others to dream
                                                                                                                                         Launch                                                    more, learn more, do more and become
                                                                                                                                                                                                                   more, you are a leader.”
                                                                                                                                 Identify and align resources to
                                                                                                                                                                                                                        John Quincy Adams
                                                                                                                                        specific initiatives


                                                                                                                                                  With strategic planning, the process is                                                                   Here's one of the key
                                                                                                                                                  often controlled by a handful of people. If                                                               properties of networks:
                                                                                                                                                  the process is weak, the commitment to                                                                    As the number of
                                                                                                                                                  implementation withers quickly.                                                                           trusted relatioships
                                                                                                                                                                                                                                                            increases, the value of
                                                                                                                                                  Networked approaches to strategy are                                                                      the network goes up
                                                                                                                                                  more fluid, adaptive and flexible. They                                                                     exponentially. More
                    Quality,                                                                                                                      combine open participation and leadership                                                                 opportunities arise
                                                                                                                                                  direction.                                                                                                with stronger
                  Connected                                    Branding                                                                                                                                                                                     networks. Companies
                                                                                                                                                  The goal is to articulate a clear direction                                                               like Google have built
                     Places                                  Experiences                                                                          and then to define initiatives that align                                                                  their business model
                                                                                                                                                  with this direction. Leadership keeps                                                                     on this basic principle.
                                                                                                                                                  people focused and the process open.
                                                                                                                                                  Thick, trusted networks evolve that are                                                                   Strategic Doing helps
                                                                                                                                                  strategic. They help us learn faster, make                                                                us build our networks.
                                                                                                                                                  decisions faster, and act faster.

                                                                                                                             Source: Ed Morrison, Purdue Center for Regional Development and I-Open (www.i-open.org), Creative Commons 3.0 Attribution License
                                                                                                                                                                                                             edmorrison@purdue.edu; edmorrison@i-open.org




                                      Engaging Spaces




                                                                                              16
A Suggested Agenda for Civic Leaders


1. Learn what other regions are doing...take
   regular field trips with big delegations

2. Focus on education innovation and
   educational attainment

3. Create innovation zones around our colleges
   and universities in our multiple downtowns



                       17
Accelerate the development of innovation zones
      around our colleges and universities




                      18
Questions?

        Contact Ed Morrison at

       edmorrison@purdue.edu

Learn more about what other regions are
  doing by reading the EDPro Weblog:

        http://edpro-weblog.net



                   19

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Aligning resources to build regional prosperity in Northeast Ohio

  • 1. WCPN The Sound of Ideas: Reflections on Regionalism in Northeast Ohio An Interview with Ed Morrison Purdue Center for Regional Development December 31, 2007
  • 2. 2
  • 3. 3
  • 4. Regions are responding to globalization pressures by developing stronger alliances to compete
  • 5. Building regional innovation is becoming the centerpiece of national economic development policy 5
  • 6. 6
  • 7. 7
  • 8. The Cleveland+ Brand is not on most regional web sites 8
  • 9. The Detroit region is moving quickly on its strategy 9
  • 10. Field trips are a common practice for civic leaders involved in regional economic development 10
  • 11. Northeast Ohio missed the opportunity to participate in WIRED -- One of the most innovative federal programs in the last 20 years 11
  • 12. Bricktown is one initiative in a series of initiatives that Oklahoma City has been deploying for the past ten years... The initiatives are anchored by metrics 12
  • 13. Regions that innovate in brainpower will have the inside track in building prosperity 13
  • 14. The educational attainment is a key driver of regional prosperity 14
  • 15. Educational attainment is a key driver of incomes, but there is little focus on this issue in NEO 15
  • 16. Regional Strategies are about Alignment and a Continuous Discipline of “Strategic Doing”: Converting transformative ideas into action quickly Innovative Businesses Strategic Doing in a Nutshell Strategic Doing is a discipline. Here are the steps: Collaboration leads to Strategic Doing is a civic discipline to guide open innovation innovation: Converting Brainpower Innovation 1. Exploring our assets to find new fresh ideas into Develop ideas about what we opportunities; something valuable. 21 Century Talent Entrepreneurship can do together 2. Focusing on one opportunity at a time and Innovation improves our defining as clearly as possible the quot;strategic productivity and our Find outcomesquot; we want. prosperity. 3. Launching new initiatives by aligning our resources with quot;link and leveragequot; strategies; and Evaluations Insights 4. Learning what works by executing and measuring what happens. The discipline of strategic doing seems simple, Choose Execute and but it's hard. We are collaborating with people Learn Focus what we will measure outside our organization. No one can tell anyone Dynamic Clusters do results else what to do. We are only together in face-to- Creative People face meetings for a short time. We must learn to use Web tools for on-line collaboration to keep organized and focused. Leadership is a shared Initiatives Action Plans responsibility, distributed within the group. Civic Collaboration “If your actions inspire others to dream Launch more, learn more, do more and become more, you are a leader.” Identify and align resources to John Quincy Adams specific initiatives With strategic planning, the process is Here's one of the key often controlled by a handful of people. If properties of networks: the process is weak, the commitment to As the number of implementation withers quickly. trusted relatioships increases, the value of Networked approaches to strategy are the network goes up more fluid, adaptive and flexible. They exponentially. More Quality, combine open participation and leadership opportunities arise direction. with stronger Connected Branding networks. Companies The goal is to articulate a clear direction like Google have built Places Experiences and then to define initiatives that align their business model with this direction. Leadership keeps on this basic principle. people focused and the process open. Thick, trusted networks evolve that are Strategic Doing helps strategic. They help us learn faster, make us build our networks. decisions faster, and act faster. Source: Ed Morrison, Purdue Center for Regional Development and I-Open (www.i-open.org), Creative Commons 3.0 Attribution License edmorrison@purdue.edu; edmorrison@i-open.org Engaging Spaces 16
  • 17. A Suggested Agenda for Civic Leaders 1. Learn what other regions are doing...take regular field trips with big delegations 2. Focus on education innovation and educational attainment 3. Create innovation zones around our colleges and universities in our multiple downtowns 17
  • 18. Accelerate the development of innovation zones around our colleges and universities 18
  • 19. Questions? Contact Ed Morrison at edmorrison@purdue.edu Learn more about what other regions are doing by reading the EDPro Weblog: http://edpro-weblog.net 19