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EG2008 Eric Ervin Buzz Tracker Presentation


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2008 Economic Gardening Gathering in Steamboat: Eric Ervin Buzz Tracker Presentation

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EG2008 Eric Ervin Buzz Tracker Presentation

  1. 1. Buzz Tracker An automated, targeted scanner for the Internet 2008 Economic Gardening Conference Eric Ervin, GIS Analyst Steamboat Springs, CO City of Littleton Around the clock....on the Web People are writing their experiences on blogs Reporters are publishing stories Competitors are putting out press releases Companies are detailing new products/services Searchers are “tagging” with social bookmarks Customers are asking questions People are chatting on forums and groups Products are being sold on eBay and Craigslist New jobs from competitors are being listed Twitter users are telling us what they are doing in real-time 1
  2. 2. What is the Buzz Tracker? A tool to automatically find and report information from all corners of the Internet A user-friendly “e-mail like” computer program Combines several web technologies that scan and capture relevant information on the Internet Configured to improve signal and reduce noise 24/7 scanning, real-time alerts 2
  3. 3. Buzz Tracker Process 1. Vet strategic aggregators 2. Create custom search queries 3. Create RSS (Really Simple Syndication) feeds 4. Incorporate feeds into Buzz Tracker 5. Alerts are now active and all systems are go A Visual Tour of the Buzz Tracker Internet Data Aggregator Specialized Query via RSS Buzz Scanner Blog post Podcast Backlink Video Tweet AG Images AG Job Post AG Buzz Q&A Forum entry AG Social bookmark News article AG Craiglist Consumer feedback Website entry MySpace/Spaces For sale item 3
  4. 4. Criteria for a Dynamic Buzz Tracker Businesses, competitors and users are generating ongoing information and news (chatter) on the web Searches are customized to filter “noise” 4
  5. 5. Demonstration Contact: Eric Ervin City of Littleton 303-795-3886 5