Service Thinking

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I was invited to talk at UX Lx 2012.

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Service Thinking

  1. 1. WelcomeService Thinking 1 de 25
  2. 2. Complexity 2 de 25
  3. 3. Complexity 3 de 25
  4. 4. Complexity 4 de 25
  5. 5. Last century 5 de 25
  6. 6. Our world 6 de 25
  7. 7. Push/Pull 7 de 25
  8. 8. “New design” 8 de 25
  9. 9. Immaterialization 9 de 25
  10. 10. Product to Service 10 de 25
  11. 11. Service Design A service is composed of several interactions throughof numerous points of contact along the time 11 de 25
  12. 12. Who we areWe combine customer experience design with business strategy 12 de 25
  13. 13. Where we are 13 de 25
  14. 14. What we do 14 de 25
  15. 15. Cases 15 de 25
  16. 16. Service Thinking 16 de 25
  17. 17. Service Thinking RENTÁVEL profitable PARA  O for the NEGÓCIO businessDESEJÁVEL desirable PARA  AS for all the PESSOAS people technically TECNICAMENTE possible POSSÍVEL 17 de 25
  18. 18. Case: Banking 18 de 25
  19. 19. Problem 19 de 25
  20. 20. Goals 20 de 25
  21. 21. Design Research 21 de 25
  22. 22. Workshops 22 de 25
  23. 23. Workshops 23 de 25
  24. 24. Results 24 de 25
  25. 25. ContactÉrico Fileno, M.Sc.Interaction Designer@efilenowww.ericofileno.com.brwww.liveworkstudio.com.br 25 de 25

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