There s no such thing as a stupid user ...there are only ignorant designers @anthonyfranco copyright 2012!
Problem:what about intuition? the exception that proves the rule copyright 2012!
Tactic:build business empathy executive workshops copyright 2012!
Tactic:build tech empathy complicated systems copyright 2012!
Tactic:build user empathy customer insight copyright 2012!
Tactics:holistic understanding SUDA copyright 2012!
Caution:get to the core issues user’s do not know how to design requirements copyright 2012!
2 Deﬁne outcomes, not featuresStrategy copyright 2012!
do not deﬁne features: “Refresh button”Example:outcomes vs features instead, deﬁne outcomes: “Users will trust real-time data” copyright 2012!
Features • sortable columns • maps with our locations • facebook integration Example: Outcomes • relevant data • locate nearest location • share with friends copyright 2012!
Feature • integrate a facebook “like” buttonExample: Outcome • users need to have the ability tooutcomes will drive the share information with their friendsright conversations and family copyright 2012!
acceptance criteria: design check sprint 0: release planning sprints retrospective Tactic: user feedbackiterate based on riskinclude design in iterations design sprints incorporating user feedback and design in an agile process copyright 2012!
Problem:hipters do not know how to deliver working software http://en.wikipedia.org/wiki/File:Escher_Waterfall.jpg copyright 2012!
UI SPECIFICATION Tactic:scope = product don’t over think the interface in design - much will change during development copyright 2012!
sketch prototypingTactic: through design visualize validateeverything designedis merely a prototype user test wireframe copyright 2012!
Humble Plea:focus on simplicity copyright 2012!
7 Future proof: plan for the noviceStrategy copyright 2012!
adoption 32%Reference:the innovation curve time Gabriel Tarde! copyright 2012!
22 yearsReference:unprecedented early adoption 1 year 60 million units sold copyright 2012!
Why:the late-early adopters my mom copyright 2012!
Problem:complexity too much for her to handle copyright 2012!
Problem:new features new features and “improvements” confuse copyright 2012!
Problem: Submit do something that will probably destroy your iPadempathy blindness copyright 2012!
research prototype Tactic: test double down repeat copyright 2012!
Example:less to learn designed perfectly for the audience copyright 2012!
Early Adopter Meets Bad Design copyright 2012!