An EffectiveUI study conducted by Harris Interactive reveals that 87 percent of people leave with a negative perception of a brand after a frustrating digital experience.
Only 15 percent of people think technology – including mobile devices, smartphones, tablets, etc. – has made their life more complicated, according to a study conducted by Harris Interactive among more than 2,000 U.S. adults in October 2013 and commissioned by EffectiveUI. But while technology and quick access to information is making life easier, people also say that the digital experience is becoming more frustrating.
For more information from the study, see http://www.effectiveui.com/newsroom/press-releases/11-05-2013-Study-Finds-People-are-Frustrated-with-Digital-Experiences- Walk-Away-with-Negative-Brand-Perception.php