Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Effective Animal Activism

77 views

Published on

Kelly Witwicki (Director of Communications, Sentience Politics), Effective Altruism Global X Berlin, 8 Oct 2016

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Effective Animal Activism

  1. 1. Effective Animal Activism
  2. 2. Scale
  3. 3. Factory farms (virtually all farmed animals): • Intensive confinement and crowding • Boredom, frustration, anxiety, and depression • Dysfunctional relationships • Parasites, infections, disabilities • Health complications from breeding • Some endure painful death before slaughter • Others witness those animals’ deaths • Mutilation • Violence from other confined animals, and farm workers • Uncomfortable transport to slaughterhouse • All killed, many by asphyxiation or drowning in boiling water • Death preceded by the sight, smell, sound of others dying
  4. 4. Factory farms (virtually all farmed animals): • Intensive confinement and crowding • Boredom, frustration, anxiety, and depression • Dysfunctional relationships • Parasites, infections, disabilities • Health complications from breeding • Some endure painful death before slaughter • Others witness those animals’ deaths • Mutilation • Violence from other confined animals, and farm workers • Uncomfortable transport to slaughterhouse • All killed, many by asphyxiation or drowning in boiling water • Death preceded by the sight, smell, sound of others dying
  5. 5. Factory farms (virtually all farmed animals): • Intensive confinement and crowding • Boredom, frustration, anxiety, and depression • Dysfunctional relationships • Parasites, infections, disabilities • Health complications from breeding • Some endure painful death before slaughter • Others witness those animals’ deaths • Mutilation • Violence from other confined animals, and farm workers • Uncomfortable transport to slaughterhouse • All killed, many by asphyxiation or drowning in boiling water • Death preceded by the sight, smell, sound of others dying
  6. 6. Neglectedness Americans annually donate (total): $334.36B to Americans (rlg, edu, services, health, env, etc) $15.10B to international affairs $2.50B to local animal shelters $0.02-$0.05B to farmed animals (welfare, veg, sanctuary)
  7. 7. Neglectedness Americans annually donate (per receiving population): $1,048 in domestic donations per American <$5 to each human living on <$2.50/day $36-904 to each homeless companion animal in US $0.00009- $0.0005 to each animal in factory farm
  8. 8. Tractability
  9. 9. Online ads ~1-13 years of factory farm suffering spared per € (High uncertainty) Farmed animal interventions: Leafleting and online ads to create consumer changes
  10. 10. ~13-28 years of factory farm suffering spared per € (Less uncertainty; unclear effect on attitudes) Farmed animal interventions: Corporate welfare reform to reduce factory farm suffering
  11. 11. Farmed animal interventions: Animal-free foods to displace animal farming
  12. 12. Farmed animal interventions: Investigations for public visibility of farmed animal suffering
  13. 13. Wild Animals
  14. 14. An intervention for all animals: Legal personhood
  15. 15. “we need to end animal farming” v “you need to go veg” • Focus is more on victim’s needs than abuser’s choices • Avoids defensiveness & enables moral outrage • Inspiring vision, rather than demotivating drop in the bucket • Strongly precedented by successful social movements • Consumer action still intrinsically, but also politically useful Messaging tips: Institutional over individual framing
  16. 16. Messaging tips: Be kind and professional, but also bold Too aggressive BACKFIRING Too indulgent STATUS QUO Motivating CHANGE
  17. 17. Messaging tips: Individuals first, numbers second
  18. 18. Messaging tips: Show not just why, but how
  19. 19. What you can do now •Join FB group Effective Animal Activism - Discussion. •Research and discuss. (Write a blog post on the tactics of a successful or unsuccessful movement.) •Donate to the orgs with the highest expected value. (Animal Charity Evaluators’ recommendations, or ACE itself & Sentience Politics to support research & capacity building for effectiveness-focused animal advocacy.) •Consider earning to give for those organizations. •Look for talent gaps in direct work.
  20. 20. Kelly Witwicki kelly.witwicki@sentience-politics.org

×