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Generacion de modelo de negocio (business model canvas)

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Business Model Canvas es un modelo de negocio creado por Alexander Osterwalder el cual describe de manera lógica la forma en que las organizaciones crean, entregan y capturan valor. El proceso del diseño del modelo de negocios es parte de la estrategia de negocios, por lo que es de vital importancia estructurar este tipo de recursos para conocer a profundidad cómo opera una empresa y conoces las fortalezas y debilidades de la misma.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Generacion de modelo de negocio (business model canvas)

  1. 1. The BusinessModel Canvas
  2. 2. Enrique Fárez es: Presidente de Grupo ICC SL y responsable de internacionalización de MMI Media Monitor Internacional, empresa de base tecnológica destacada por ICEX como caso de éxito de exportación en España. Asesora al Cluster Insignia Empresarial y a varias de sus empresas en su proceso de internacionalización. Es socio director de Digital de Avisos SL, donde trabaja en la internacionalización de la empresa, en el contexto del Grupo de Comunicación Diario de Avisos. Dirige la internacionalización de las dos empresas donde es business angel: Subbabel (subtitulado, traducción, accesibilidad audiovisual) y Sunchun (fábrica de dibujos, regalo, merchandising). 2
  3. 3. Propuestas de Relación con los Actividades clave valor clientes Sectores deAlianzas clave Canales de clientes Recursos comunicación y clave distribución Estructura de costes Fuentes de ingresos
  4. 4. Sectores declientes
  5. 5. Customer Mercado masivoSegmentsCS Nicho de mercado Segmentado Diversificado Plataforma múltiple ¿Para quiénes estamos creando valor? ¿Quiénes son nuestros clientes más importantes? Sectores de Clientes
  6. 6. Propuestas devalor
  7. 7. Value Proposition Novedad Desempeño VP Personalización Hacer el trabajo Diseño Marca Status Precio Accesibilidad Reducción de costes ¿Qué valor estamos ofreciendo a los clientes? ¿Qué problema ayudamos a resolver? ¿Qué necesidad del cliente cubrimos? ¿Qué paquetes de productos y servicios estamos ofreciendo a cada segmento de clientes? Propuestas de Valor
  8. 8. Canales decomunicación ydistribución
  9. 9. Channels 1. ConcienciaciónCH 2. Evaluación 3. Venta 4. Entrega 5. Post-venta ¿A través de qué canales quieren nuestros clientes que accedamos a ellos? ¿Cómo podemos llegar a ellos ahora? ¿Cómo se integran nuestros canales? ¿Cuáles funcionan mejor?¿Cuáles más rentables? ¿Cómo podemos integrarlos a la rutina de nuestros clientes? Canales de Comunicación y Distribución
  10. 10. Relación con losclientes
  11. 11. Customer Asistencia personalRelationshipsCR Asistencia dedicada Autoservicio Servicio automatizado Comunidades ¿Qué tipo de relación esperan nuestros clientes? ¿Qué relaciones hemos establecido? ¿Cuánto nos cuestan? ¿Cómo se integran en el modelo de negocio establecido? Relación con los clientes
  12. 12. Fuentes deingresos
  13. 13. Revenue Streams Venta de activos R$ Arriendo/leasing Precios fijos Precios variables ¿Cuál es el valor que nuestros clientes están dispuestos a pagar? ¿Actualmente cuál se paga? ¿Cómo? ¿Cómo prefieren pagar? ¿Cuál es el aporte de las fuentes de ingresos al total? Fuentes de Ingresos
  14. 14. Recursosclave
  15. 15. Key Resources FísicosKR Intelectuales Humanos Financieros ¿Qué recursos clave requiere nuestra propuesta de valor? ¿Cuáles requieren los canales de comunicación y distribución? ¿Cuáles la relación con los clientes? ¿Y cuáles nuestros flujos de ingresos? Recursos Clave
  16. 16. Actividades clave
  17. 17. Key Activities ProducciónKA Resolución de problemas Plataforma/redes Co-creación ¿Qué actividades clave requiere nuestra propuesta de valor? ¿Y los canales de comunicación y distribución? ¿Y nuestra relación con los clientes? ¿Y los flujos de ingresos? Actividades Clave
  18. 18. Alianzas clave
  19. 19. Key Partners OptimizaciónKP Economía Reducción de riesgos Adquisición de recursos u otros ¿Quiénes son nuestros socios? ¿Quiénes nuestros proveedores clave? ¿Qué recursos clave estamos adquiriendo de nuestros proveedores? ¿Qué actividades clave desarrollan nuestros “aliados”? Alianzas Clave
  20. 20. Estructura decostes
  21. 21. Cost Structures Bajos costosC$ Por el valor Costes fijos Costes variables ¿Cuáles son los costos inherentes más importantes? ¿Cuáles son los recursos claves más costosos? ¿Cuáles son las actividades clave más costosas? Estructura de Costes
  22. 22. ¿Cómo convertimos esto…
  23. 23. … en esto?
  24. 24. GenteMaterial necesario: Boli Post-it
  25. 25. Material necesario:
  26. 26. Material necesario:
  27. 27. 1. I dent if icar los sect or es declient es2. I ndicar las dist int as pr opuest as de valor* Oj o! Asignar un color a cada sect or3. Rellenar t odos los bloques4. Una vez t engamos el “mapa” del negocio, ident if icar las debilidades y f or t alezas , est o lo podemos hacer con color es o con signos5.
  28. 28. Business Model

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