Moving towards an integrated publishing platform

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  • Is it an application – Theodore Gray example? Is it a flip book with integrated social media and online communities? Is it a website? Mygazines / Theodore Gray example….Include example about Simon Fraser….and the content management system they are building from Word Press to develop book from….
  • Is it an application – Theodore Gray example? Is it a flip book with integrated social media and online communities? Is it a website? Mygazines / Theodore Gray example….Include example about Simon Fraser….and the content management system they are building from Word Press to develop book from….
  • Moving towards an integrated publishing platform

    1. 1. Moving Towards An IntegratedPublishing Platform
    2. 2. What is goingon out there?
    3. 3. Everyone is experimenting.“ I made 120 decisions today – and all of them wrong! - Digital Content Manager, Corina Press
    4. 4. Digital e-Books mean different things to different people.
    5. 5. E-book = App TouchPress Watch videoE-book = PDF Flip MygazinesE-book = Website Simon Fraser
    6. 6. Marketers are talking “digital unicorns.”
    7. 7. Inkling Video
    8. 8. Educators like what they see. “We want online resources and digital textbooks.”
    9. 9. Students are wiredand online - all the time. They want online tools for studying.
    10. 10. But schools and Universities don’t have the technology infrastructure to go digital.
    11. 11. And…students have indicated they find digital media distracting.
    12. 12. “ I know how to operate a bookand if the technology option isnt working – I’m going to go back to what I know and what Im comfortable with. Also - there are distractions with online learning as well that make focusing on homework and studying difficult.
    13. 13. There are no “right ways” of doing things yet.
    14. 14. And no one has figured it all out…yet.
    15. 15. BUT…
    16. 16. “The web isn’t dead; it’s not going away; it’s pretty much the central platform of human expression today.
    17. 17. “ When we conduct almost every other aspect of our lives via the web, whatreason is there to be doingbook publishing away from it, [and] only engaging the web to do marketing?
    18. 18. Wheredo we fit in? So…what does this mean for TEP? And where have we come from?
    19. 19. October 2009•All websites were in HTML•Difficult to update and make changes•Reliance on a “web person”•No security or control over access•Online support = “after-thought”
    20. 20. 2 years later…March 2011• 10 websites ( 6 in Drupal / 5 in HTML )•Two authors’ blogs (H&PE / SW)•Online account registration system•Online content – Web Explorations –developed with print resource – not fully an“after-thought”
    21. 21. March 2011• All websites housed in a ContentManagement System (Drupal)•Database driven; easy to update, change,and search for content•No more reliance on a “web person”•Access to Google Analytics•Control over access – teacher-level accounts
    22. 22. HALvs.HAL
    23. 23. The print textbook is notgoing away.But online support isexpected - and expectationsare getting higher.
    24. 24. We are not creating a digitaltextbook.We are NOT a softwarecompany.But we can integrate digitalinto our print resources.
    25. 25. We have the house – let’s start building.…from the beginning.
    26. 26. •Password protected website•Test Banks•PowerPoints•Student Quizzes•Crossword Puzzles•Handouts Easy and cheap to do…
    27. 27. ITEM TIME COSTSWebsite / Web 1 week $1500 Graphics Test Bank 3 weeks $2000PowerPoints 1 week $1000 Quizzes 1 day $200 Handouts n/a FREE Crossword 1 day $200 Total $5000
    28. 28. Integrated?Maybe not…
    29. 29. •Web Explorations•Social Media(Blog/Twitter)More work, but we did it!
    30. 30. ITEM TIME COSTS Author Blog On-going Build into Commitment Author contractTwitter Account On-going Build into Commitment Author contractWeb Explorations Months $12,000 +
    31. 31. Integrated?Sort of…
    32. 32. How do webecome fully integrated?
    33. 33. We MUST make a commitment to digital content from the beginning. And we start with little experiments.
    34. 34. What does this look like? Some suggestions…
    35. 35. New belief: Digital content is just as important as print content. It can no longer be an “after-thought”and must be given as much consideration as print.
    36. 36. 1. Start with content2. Define print / digital content3. Build into book design (icons)
    37. 37. Example: Why not takesome feature content (with expiry) online? (you’ve already paid for the development of the content)
    38. 38. Example: Why not use web savyteachers and go digital first for some content? (with Drupal – you don’t need web skills)
    39. 39. Example:Why not experimentwith video content? (This is expensive – start with one a book…)
    40. 40. Example: Instead of weblinks –let’s also include a listing of useful apps…and use qr codes.
    41. 41. Example: Your ExampleYour Suggestions Your Ideas
    42. 42. Make the commitment to develop content for the web …from the beginning.
    43. 43. And if you do that… anything isPOSSIBLE!*

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