Frequently Used Template SEO VA CONFIDENTIAL Template June 2005 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.

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STICKER AND OTHERS STICKER AUTOMAKER EXAMPLE ESTIMATE BACK UP PROPOSED CONCEPTUAL TENTATIVE PRELIMINARY ROUGH ESTIMATE HYPOTHESIS ILLUSTRATIVE TO BE COMPLETED CONFIDENTIAL ONLY FOR DISCUSSION REVISED VERY PRELIMINARY EXAMPLE ESTIMATE BACK UP PROPOSED CONCEPTUAL TENTATIVE PRELIMINARY ROUGH ESTIMATE HYPOTHESIS ILLUSTRATIVE TO BE COMPLETED CONFIDENTIAL ONLY FOR DISCUSSION REVISED VERY PRELIMINARY WORK IN PROGRESS WORK IN PROGRESS

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