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Keynote DK 2009 - Social Recruiting

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This is the keynote presentation that was given at the danish PeopleXS user conference. Excerpts from other presentations were used. Special thanks to Matthijs Roumen from Tribewise.

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Keynote DK 2009 - Social Recruiting

  1. 1. social recruiting
  2. 2. blogging
  3. 3. social recruiting what is it? where are we going? a practical plan to get involved a checklist
  4. 4. today change in communication and the role of social media in recruitment & talent management 5
  5. 5. 6
  6. 6. 7
  7. 7. Information Communication 8
  8. 8. who’s on…
  9. 9. social web Image Import images at 72dpi, 358 x 400 pixels
  10. 10. advertising vs. word of mouth Image Import images at 72dpi, 768 x 400 pixels
  11. 11. old media vs. social media 12
  12. 12. advertising vs. word of mouth traditional media social media CNN Arto New York Times facebook Financial Times myspace.com twitter Linkedin Image blogger / blogs Google peoplexs community Delicious Import images at 72dpi, 768 x 400 pixels
  13. 13. what is the difference?
  14. 14. what is the difference? a vacancy advertisement in print a vacancy published on jobzonen.dk
  15. 15. what is the difference? a vacancy advertisement in print a vacancy published on jobzonen.dk a vacancy published on social media
  16. 16. social recruiting where are we going?
  17. 17. future of social web stages era of social relationship people connect and share era of social functionality networks becomes operating system era of social colonization every experience becomes social Image era of social context personal and accurate content era of social commerce communities shape future product & services Import images at 72dpi, 358 x 400 pixels
  18. 18. future of social web 3.0 stages Image Import images at 72dpi, 358 x 400 pixels
  19. 19. more people, spending more time & sharing more an unprecedented opportunity build your own professional brand nd outstanding passive talent build talent pipeline & relationships build your employer brand broadcast your jobs
  20. 20. future of “social” peoplexs 3.0 stages Image Import images at 72dpi, 358 x 400 pixels
  21. 21. Image Import images at 72dpi, 358 x 400 pixels
  22. 22. guiding principles the ‘cloud’ = key every individual is now an ‘entrepeneur’ every person will have an online professional identity your network = your success
  23. 23. your network = your success build engage track a with the & network community analyze
  24. 24. your network = your hiring success
  25. 25. internet penetration 1. Greenland 92.3% 2. Netherlands 90.1% 3. Norway 87,7% 4. Antigua & Barbuda 85,9% 5. Iceland 84,8% 9. Sweden 77,4% 20.Denmark 68,6% (75,6%)
  26. 26. your network = your hiring success http://www.youtube.com/watch?v=obCHKPYHuhA
  27. 27. fact with a penetration of 75.6% Denmark belongs to the top of the world
  28. 28. internet penetration netherlands % of population
  29. 29. danish age distribution
  30. 30. Distribution male/female fact Male Female
  31. 31. Age distribution fact
  32. 32. 76% is a member of a social network
  33. 33. 55% read weblogs
  34. 34. 27% have their own weblog
  35. 35. fact The number of young people that grew up with Wikipedia, Arto, Hyves, Facebook, LinkedIn and other Social Media are entering the employment market within 2 years.
  36. 36. social communication is hot
  37. 37. people are connected. and understand they can not only communicate with each other but also with your brand!
  38. 38. people understand social means to communicate.
  39. 39. people want real communication
  40. 40. dialogue
  41. 41. talent positioning
  42. 42. talent positioning
  43. 43. test balloons ?
  44. 44. no strategy = putting money to waste spend with a plan not because everyone else is doing it!!! 52
  45. 45. checklist 1. What are we trying to accomplish? 2. Why social media 3. What kind of social media 4. Are we prepared to let go of control of our brand, at least a little? 5. What will we do to encourage participation 6. Who will maintain our social media presence 7. Do we have resources to keep this up? Or is it only a short campaign (mention it)? 8. How does engaging users via social media integrate into our overall marketing/communication strategy? 9. How do we measure success? 10. What will we do less of, if we are spending on social media 53
  46. 46. keep in mind give up control empower brand ambassadors embrace co-creation let your brand evolve 54
  47. 47. communication is no longer a 30 second matter
  48. 48. case examples.
  49. 49. lets have a look…
  50. 50. dialogue
  51. 51. what if we would link this to social media? such as: what would happen?
  52. 52. or... such as: what would happen?
  53. 53. Or... if you really want to go crazy
  54. 54. 69
  55. 55. 69
  56. 56. 69
  57. 57. 69
  58. 58. 69
  59. 59. 69
  60. 60. 69
  61. 61. 69
  62. 62. 69
  63. 63. 70
  64. 64. Fi Gjesse 71
  65. 65. people are talking about you… monitor what’s being said company buzz Google alerts Twitter search don’t manipulate it.... but engage and participate in the discussion! 72
  66. 66. company buzz in linkedin… 73
  67. 67. monitor what is being said... 74
  68. 68. monitor what is being said… 75
  69. 69. comcast example 76
  70. 70. comcast example 77
  71. 71. soutwestair example 78
  72. 72. soutwestair example 79
  73. 73. 84
  74. 74. lessons learned facilitate point of contact
  75. 75. lessons learned use social media for enriched experience
  76. 76. lessons learned provide a dialoge platform within a platform of your target group fish where the fish are!
  77. 77. lessons learned chose your options on the basis of open vacancies
  78. 78. lessons learned make use of viral mechanisms within excisting platforms
  79. 79. lessons learned bundle employee communication to represent your company culture
  80. 80. lessons learned communicate through real people, not through fictitious characters
  81. 81. lessons learned use a variety of means to spotlight various area’s of you organization
  82. 82. lessons learned communicate through real people, not through fictitious characters
  83. 83. lessons learned provide content that is of value to the target group.
  84. 84. future social media integration with Linkedin, facebook and others.
  85. 85. future talent management expansion into onboarding and new hr strategy
  86. 86. Performance Management Succession Planning ? Learning C-Board Management Skills & Competencies Compensation Management current talent management model
  87. 87. new talent management model C-Board Results that are Busines Related Compensation Competences Performance Management Management Management Succession Learning Planning Skills & Top 5 Activities of Job pro les Improve year over year
  88. 88. questions?
  89. 89. special thanks to

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